Discover the best Data Sources in 2025. Power your products with reliable data sources.
Explore our comprehensive directory of data sources, categorized for your convenience.
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Explore the top B2B data providers and sources for 2025. From sales prospecting to global marketing, this directory helps you find reliable, high-quality B2B data to drive growth.
Clay helps Go-To-Market teams access unique data from 100+ sources and AI agents, enabling them to automate growth workflows. It delivers value by enriching customer data, tracking intent signals, formatting data with AI, and constantly updating tools like CRM and email sequencers.
FullEnrich helps B2B sales and marketing teams find more emails and phone numbers for their prospects, aiming to increase pipeline and customer reach. It aggregates contact information from over 15 vendors, verifies email deliverability, and integrates with tools like LinkedIn, Sales Navigator, Zapier, and CRMs.
Prospeo helps sales professionals, recruiters, and marketers find verified email addresses and mobile numbers for outreach. It delivers this value by offering tools like an email finder, domain search, Sales Navigator export, mobile finder, email verifier, and a Chrome extension to locate contact information from various sources including LinkedIn and websites.
Wiza helps sales teams, recruiters, and marketers find accurate B2B contact information. It actively checks live data sources when requested, unveiling validated prospect data such as email addresses and phone numbers, and integrates with CRMs for seamless data flow.
Openmart’s AI agents instantly surface, enrich, and deduplicate high-quality local-business leads tailored to your exact criteria. By automating research and enrichment, it slashes prospecting costs and turns data into a sustainable competitive edge.
Apify helps developers by providing a platform to build, deploy, and sell web scraping and data extraction tools. It delivers this value by offering the infrastructure, documentation, scaling, and payment handling needed to create and distribute these tools as Actors.
Exa is a fast, accurate web search API built for AI products to retrieve relevant information instantly. It offers web crawling, research, and AI-powered answers for enterprise-grade, real-time data access
Ocean.io helps B2B teams find ideal prospects by identifying lookalike companies based on a provided URL. This drives efficient go-to-market strategies and improves conversion rates by focusing on companies most likely to need a given solution.
Relevance AI helps ops teams and subject-matter experts build and manage AI agents without needing technical skills. It offers a no-code platform where users can customize AI agents with AI tools and set triggers for automated task completion, allowing for integration with existing systems and scalability.
Find the best mix of free and paid B2B data providers in one place. Compare B2B contact lists, sales data, and global data sources to choose the right partner for your go-to-market strategy.
Get our latest sales tech discoveries, see how we leverage tools in real campaigns, and get the results for free.
Plus, receive a welcome gift: our guide to generating 460+ meetings!
A few years ago, I remember staring at my CRM late at night, frustrated.
I had a list of prospects that looked promising on paper, but most emails bounced, calls went nowhere, and campaigns felt like throwing darts in the dark. The problem wasn't the product, the pitch, or the effort.
It was the data.
I was chasing ghosts.
Fast forward to 2025, and it's a completely different game. Data isn't just a nice-to-have anymore. It's the backbone of how businesses win. Markets move at lightning speed, customers expect personalized interactions, and your competitor is literally one click away.
The difference between spinning your wheels and driving revenue often comes down to having the right data in the right moment.
That's where modern B2B data providers come in. They don't just sell names and numbers like the old days. They give you the ability to:
In other words, they help you work smarter, not harder.
The right provider means the difference between cold outreach that goes nowhere and meaningful conversations that turn into pipeline.
But here's the catch: the market is crowded.
Some providers double down on verified contacts. Others give you firmographics, technographics, or intent signals. A few bundle everything together in one shiny platform. The real challenge isn't finding a provider. It's knowing which one actually fits your business.
That's why I put together this guide. Inside, you'll find:
By the end, you'll have a clear roadmap to cut through the noise, evaluate your options, and choose the partner that helps you turn raw data into real growth.
A B2B data provider is a company that collects, organizes, and sells business information to help you find and connect with the right customers. Their core purpose is simple: give you accurate, up-to-date data so you can target better, sell smarter, and grow faster.
Instead of wasting time guessing who might be interested in your product, you use data to focus only on accounts and people who actually matter.
It's important to note that B2B lead data providers aren't the same as B2C ones.
Now that you know what a provider does, let's talk about why this data has become the fuel behind modern business.
The way businesses make decisions has changed.
Gut feelings and guesswork aren't enough anymore. In 2025, the most successful companies rely on data to guide almost everything: who to target, how to market, and when to engage.
Data isn't just a "nice to have." It's the fuel that keeps modern sales and marketing engines running.
When you have accurate data, you make smarter moves. You know exactly who to target, what to say, and when to reach out. This precision transforms your entire approach to sales and marketing.
Instead of casting a wide net and hoping for the best, you can:
The result? Higher conversion rates, shorter sales cycles, and better ROI on every marketing dollar you spend.
B2B data isn't just theory. It's practical. Here's how businesses use it daily:
| Challenge | Data you need | Why it helps | Quick example of using top B2B data providers |
|---|---|---|---|
| Struggling to find good leads | Contact data | Direct access to decision-makers | Verified email + phone of the right manager |
| Unsure which accounts to chase | Firmographics | Filters out mismatched companies | Target only mid-sized SaaS firms in the U.S. |
| Not sure when to reach out | Intent data | Shows who's "in market" now | A company researching "HR software" this week |
| Campaigns feel too generic | Technographics | Enables personalized messaging | “I see you're using Salesforce, here's how we integrate” |
B2B data providers don't just hand over names and numbers. They offer a comprehensive view of your target market. Here are the main types of data they provide:
This is the foundation of B2B data. Firmographics tell you the basics about companies: industry, company size, revenue, location, and business model.
What it includes:
Why it matters: Firmographics help you identify companies that fit your ideal customer profile and qualify prospects before you even reach out.
Firmographics point you to the right companies. Best B2B contact data providers help you find the right people within those companies.
What it includes:
Why it matters: Good contact data helps your team reach decision-makers directly, bypassing gatekeepers and getting straight to the people who can say yes.
This data tells you what technology stack companies are using, which is crucial for B2B tech companies.
What it includes:
Why it matters: Technographics help you identify companies that are ready for your solution and avoid those using competing technologies.
This shows you which companies are actively researching solutions like yours.
What it includes:
Why it matters: Intent data helps you identify companies that are actively looking for solutions, making your outreach more timely and relevant.
Finally, not all data is equal worldwide. Some B2B data brokers focus on specific regions or markets.
What it includes:
Why it matters: Geographic coverage ensures you can reach your target markets effectively, regardless of where your prospects are located.
After testing dozens of providers and analyzing their data quality, coverage, and features, here are the top B2B data providers that deliver real results in 2025:
Think of them as the foundation: massive collections of company and contact data. The right database saves you hours of searching and keeps your pipeline flowing with fresh, reliable leads.
Here's how B2B contact data platforms compare:
| Tool | Best for | Strength | Setup effort | Ideal ICP |
|---|---|---|---|---|
| Prospeo | Prospecting phase | High-accuracy email + mobile data, Chrome extension | Low | Solo founders + fast-moving startup teams |
| Apollo | All-in-one prospecting | 275M+ contacts, email sequences, CRM sync | Low | SMB to Enterprise |
| ZoomInfo | Enterprise sales | Highest accuracy, intent data, technographics | Medium | Mid-Market to Enterprise |
| RocketReach | Contact discovery | 700M+ profiles, 90-98% deliverability | Low | All team sizes |
Ever wished prospecting was just a click away? Chrome extensions bring data straight into your browser – no extra tabs, no wasted time.
Here's how tools compare:
Need the right inbox? Email finder tools do the heavy lifting, delivering verified addresses so your messages actually land.
Here's how tools compare:
| Tool | Best for | Strength | Setup effort | Ideal ICP |
|---|---|---|---|---|
| Findymail | Verified email discovery | <5% bounce rates, deep validation, strong CRM integrations | Low | Solo founders + outbound reps needing precision |
| BetterContact | Waterfall enrichment | 20+ B2B data sources, 4-layer validation, pay-only-for-valid | Low | SMB + enterprise teams expanding outreach accuracy |
| Kaspr | LinkedIn email + phone finding | Chrome extension, bulk export, CRM sync | Low | LinkedIn-heavy sales teams |
Knowing who's in-market changes everything. Intent data tools surface who's actively researching solutions like yours, so you spend less time guessing.
Here's how tools compare:
| Tool | Best for | Strength | Setup effort | Ideal ICP |
|---|---|---|---|---|
| Humantic AI | Buyer personality insights | DISC-based predictions, omnichannel personalization | Low | Sales teams focused on personalization |
| Bombora | Intent data for lead prioritization | Account-based intent, predictive analytics | Medium | Enterprise teams with ABM strategies |
Apollo is an AI-powered sales platform that helps GTM teams find the right leads, personalize outreach, and book meetings quickly.
It acts as an AI outbound engine, streamlining prospecting, engagement, and deal management in one place. It fits into GTM by enhancing lead generation, sales automation, and pipeline management. Apollo is an outreach assistant and sales automation bot.
Apollo works by integrating a vast B2B database with AI-driven tools that automate research, messaging, meeting scheduling, and follow-ups. It syncs with CRMs and other platforms to keep data fresh and outreach personalized.
For example, it uses AI to tailor emails based on real-time insights from customer data.
What makes Apollo stand out is its all-in-one approach, combining high-quality B2B data, AI personalization, call and meeting assistants, and seamless CRM integrations.
Its easy-to-use interface and comprehensive features reduce the need for multiple tools.
Quick facts:
ZoomInfo is an AI-powered research bot that provides B2B contact and company data.
It helps GTM teams quickly find and prioritize potential customers by delivering accurate, real-time business insights and buyer intent signals. It fits perfectly into sales, marketing, and revenue operations by speeding up lead generation and deal closing.
ZoomInfo works by automatically collecting and verifying international B2B data from multiple sources. It integrates smoothly with CRMs and sales tools to enrich records, trigger workflows, and suggest next best actions.
For example, it can alert sales reps when a key prospect shows buying intent.
What makes ZoomInfo stand out is its massive, up-to-date database combined with deep AI-driven intent analysis and workflow automation. Its broad integrations and real-time insights enable teams to act fast with confidence, reducing time spent on data research and manual tasks.
Quick facts:
RocketReach is a contact discovery platform that helps sales and marketing teams find email addresses and phone numbers for prospects. It acts as a research and outreach tool, enabling teams to build targeted contact lists quickly and efficiently.
It works by searching through a database of over 700 million profiles and 60 million companies worldwide. Users can access data via a browser extension, web app, or API.
RocketReach automates list building, enriches leads with technographics and intent data, and enables AI-powered outreach recommendations and follow-ups.
RocketReach stands out with its massive global coverage, high email deliverability rates (90–98%), and smart AI features like automated messaging and workflow creation. Its deep integrations with CRM and marketing platforms make it easy to plug into existing GTM workflows.
Quick facts:
Clay is a data enrichment and personalization platform that helps sales and marketing teams create highly targeted prospect lists. It acts as a research and automation tool, enabling teams to find, enrich, and personalize outreach at scale.
Clay works by connecting to over 50 data sources and allowing users to create custom workflows for data enrichment and personalization. Users can build complex queries and automate data collection processes.
The platform includes features like AI-powered writing, automated research, and deep integrations with popular sales and marketing tools.
What makes Clay stand out is its flexibility, powerful automation capabilities, and ability to create highly personalized outreach at scale. It's particularly popular among growth teams and sales professionals.
Quick facts:
Ocean.io is an AI-powered research bot designed to help GTM teams find and target the best B2B prospects. It uses advanced data analysis to identify ideal companies and contacts, making prospecting smarter and faster.
This tool fits perfectly into account-based marketing and sales strategies by delivering high-quality, relevant leads that match your target profile.
Ocean.io works by continuously collecting and refining huge amounts of data. It automates the creation of precise audience lists and integrates easily with CRMs and other platforms via APIs.
For example, you can quickly build a B2B data list of lookalike companies that resemble your best customers, helping you focus efforts on the right targets.
What sets Ocean.io apart is its fresh, intelligent data sourced beyond usual databases. It boasts 35 million company profiles and 250 million+ LinkedIn profiles, with a 98% CRM match rate.
The platform updates data constantly to ensure high accuracy and connects seamlessly with many tools for smooth workflows.
Quick facts:
Bluebirds is an AI agent that helps sales teams find and prioritize the best leads.
It researches accounts for recent events, enriches contacts with up-to-date data, and creates personalized outreach messages. This tool streamlines prospecting, letting reps focus on selling instead of searching for prospects.
Bluebirds works by analyzing millions of accounts quickly, using data from multiple sources like your CRM and public records. It ranks leads by buying signals and prepares tailored sequences in your outreach tool for reps to review and send.
What makes it stand out is its ability to combine firmographics, technographics, and real-time events to prioritize leads 8 times more likely to convert. It also personalizes messaging so well that it feels human, not automated.
Quick facts:
OpenMart is an AI-powered sales research bot built for GTM teams focused on SMBs. It automates finding and enriching local business leads, helping sales reps identify decision-makers and high-intent prospects quickly.
It streamlines the top-of-funnel process by providing verified contacts and real-time buying signals, making outreach faster and more effective.
OpenMart works by scraping local business data from sources like Google Maps, then enriching leads with extra info such as revenue and hiring activity.
It integrates with CRMs like Salesforce and HubSpot to push clean, deduplicated leads directly into your workflow, saving hours of manual research.
What sets OpenMart apart is its massive SMB database tailored for local markets, smart AI targeting, and quick CRM sync. It offers real-time intent monitoring and a simple interface that lets sales teams find and export thousands of verified contacts instantly.
Quick facts:
Factors is an AI-powered demand generation platform designed to help GTM teams find and engage high-intent B2B buyers.
It acts as an account intelligence and ad management assistant, guiding teams with real-time signals and automating targeted ad campaigns to build quality sales pipelines faster.
Factors collects data from your website, CRM, ad platforms, and third-party sources. It uses AI to unify and analyze these signals, then runs personalized LinkedIn and Google ad campaigns and prioritizes sales outreach based on buyer intent.
Factors stands out by combining intent data from multiple sources into clear insights, enabling precise ad targeting and sales engagement. Its strong integrations, real-time account tracking, and hands-on support help teams quickly turn signals into pipeline growth.
Quick facts:
Expandi is a LinkedIn outreach assistant designed to help GTM teams automate and personalize social selling.
It fits in the lead generation and prospecting stage by automating connection requests, follow-ups, and message personalization to boost meeting bookings and engagement rates.
It automates LinkedIn campaigns with smart sequences that trigger actions based on prospect behavior. Integrations with email providers and CRM systems allow unified outreach.
For example, it can send tailored messages and follow-ups to targeted leads while avoiding duplicates.
Expandi stands out with its smart campaign builder, multi-account management, and deep automation features that simulate human-like interactions. Its performance analytics and role management help teams coordinate and optimize outreach efforts seamlessly.
Quick facts:
Findy is a LinkedIn Chrome extension that helps GTM teams quickly find verified email addresses for prospects. It acts as a smart research bot, streamlining lead discovery and enriching contact data to accelerate outreach efforts.
Findy works by integrating directly with LinkedIn and Gmail, allowing users to find verified emails with one click. The extension provides real-time email verification and contact enrichment.
The platform includes features like bulk email finding, CRM integration, and automated lead scoring to help teams prioritize their outreach.
What makes Findy stand out is its seamless LinkedIn integration, high email accuracy rates, and user-friendly interface. It's particularly popular among solo founders and lean outbound teams.
Quick facts:
DiscoLike is one of the best data providers for B2B TAM modeling that helps GTM teams find their ideal target accounts by searching the entire web for company profiles that match your best customers.
It is a research bot that uses AI to uncover lookalike companies you might miss with traditional databases. This tool fits early in the GTM process by improving your total addressable market (TAM) mapping and list building.
DiscoLike works by letting you describe your ideal company profile in simple language or by uploading sample domains. It then scans over 60 million global business websites, uses domain similarity and natural language matching, and filters results to find the closest matches automatically.
What makes DiscoLike stand out is its unmatched coverage of companies worldwide, including small and private ones. It uses website content directly rather than relying on LinkedIn data. Its wizard and filtering options make targeting precise and easy, unlocking high-fit prospects for better GTM results.
Wiza is a Chrome extension that helps sales teams find verified email addresses and phone numbers for prospects directly from LinkedIn profiles.
Wiza works by integrating with LinkedIn to provide real-time contact discovery. Users can find verified emails and phone numbers with one click while browsing LinkedIn profiles.
The platform includes features like bulk contact finding, CRM integration, and automated data verification to ensure high data quality.
What makes Wiza stand out is its seamless LinkedIn integration, high email accuracy rates, and user-friendly interface. It's particularly popular among sales professionals who rely heavily on LinkedIn for prospecting.
Snov.io is a comprehensive sales automation platform that combines email finding, verification, and outreach in one tool. It helps GTM teams streamline their prospecting and outreach processes.
Snov.io works by providing access to a database of verified email addresses and phone numbers. Users can find contacts, verify emails, and send automated outreach sequences all from one platform.
The platform includes features like email verification, domain search, CRM integration, and automated email sequences to help teams scale their outreach efforts.
What makes Snov.io stand out is its comprehensive approach to sales automation, combining data discovery with outreach automation in a single platform.
Attio is a modern CRM platform designed for high-growth companies. It combines contact management, sales automation, and data enrichment in a user-friendly interface.
Attio works by providing a flexible CRM that can be customized to fit different business needs. It includes built-in data enrichment and automation features.
The platform includes features like contact management, pipeline tracking, email integration, and automated workflows to help teams manage their sales process more effectively.
What makes Attio stand out is its modern interface, flexibility, and focus on user experience. It's particularly popular among startups and high-growth companies.
Clearout is an AI-powered tool that helps GTM teams find and verify email addresses with high accuracy. It ensures your outreach targets real, deliverable emails, reducing bounce rates and improving campaign success. This tool acts as both an email finder and an email verification assistant, streamlining lead generation and list hygiene processes.
Clearout works by using AI to scan and verify emails in real time, individually or in bulk. It integrates with CRMs, Google Sheets, and marketing platforms. For example, it can instantly validate emails entered on your website forms, preventing fake leads from entering your database.
What makes Clearout stand out is its 99% accuracy, fast verification speed, and AI-driven confidence scoring. It also offers real-time form validation (Form Guard) to block invalid entries and deep integrations with popular tools like HubSpot, Mailchimp, and Zapier, making it easy to add to any workflow.
Quick facts:
Crunchbase is a comprehensive database of startups, companies, and investors. It provides detailed company information, funding data, and business intelligence to help GTM teams identify and research potential customers and partners.
Crunchbase works by maintaining a vast database of company information including funding rounds, key personnel, business models, and market data. Users can search and filter companies based on various criteria to find their ideal prospects.
The platform includes features like company profiles, funding data, market intelligence, and integration capabilities with CRM and sales tools.
What makes Crunchbase stand out is its comprehensive coverage of the startup ecosystem, detailed funding information, and real-time updates on company developments.
Quick facts:
Folk is a modern CRM platform designed for high-growth teams. It combines contact management, sales automation, and team collaboration in a user-friendly interface.
Folk works by providing a flexible CRM that can be customized to fit different business needs. It includes built-in automation features and team collaboration tools.
The platform includes features like contact management, pipeline tracking, email integration, and automated workflows to help teams manage their sales process more effectively.
What makes Folk stand out is its modern interface, flexibility, and focus on team collaboration. It's particularly popular among startups and high-growth companies.
Quick facts:
Lemlist is a cold email platform that helps sales teams create personalized email campaigns with images, videos, and dynamic content to improve engagement and response rates.
Lemlist works by allowing users to create rich, personalized email campaigns that include images, videos, and dynamic content. It focuses on making cold emails more engaging and personal.
The platform includes features like email personalization, image and video integration, A/B testing, and detailed analytics to help teams optimize their outreach.
What makes Lemlist stand out is its focus on visual content in emails, personalization capabilities, and ability to create engaging cold email campaigns that stand out from typical text-based outreach.
Quick facts:
BuiltWith is a technographics platform that helps GTM teams identify the technologies used by websites and companies. It provides detailed insights into tech stacks to improve targeting and personalization.
BuiltWith works by scanning websites to identify the technologies they use, including CMS platforms, analytics tools, payment processors, and other software solutions.
The platform includes features like technology detection, company profiling, lead generation, and integration with sales and marketing tools.
What makes BuiltWith stand out is its comprehensive technology detection, historical data, and ability to identify companies using specific technologies for targeted outreach.
Quick facts:
Wappalyzer is a browser extension and API service that identifies technologies used on websites. It helps GTM teams understand the tech stack of potential customers for better targeting.
Wappalyzer works by analyzing websites to detect the technologies they use, including web frameworks, CMS platforms, analytics tools, and other software solutions.
The platform includes features like real-time technology detection, browser extension, API access, and integration with sales and marketing tools.
What makes Wappalyzer stand out is its browser extension approach, real-time detection, and comprehensive coverage of web technologies.
Quick facts:
Airtable is a flexible database platform that combines the simplicity of a spreadsheet with the power of a database. It helps GTM teams organize and manage their data more effectively.
Airtable works by providing a user-friendly interface for creating databases, managing records, and automating workflows. It includes features for data organization, collaboration, and integration.
The platform includes features like customizable fields, views, automation, and integration with popular tools to help teams manage their data and workflows.
What makes Airtable stand out is its flexibility, ease of use, and ability to adapt to different business needs without requiring technical expertise.
Quick facts:
Bardeen is an AI-powered automation platform that helps teams automate repetitive tasks across different applications. It enables users to create custom automations without coding.
Bardeen works by providing a visual automation builder that connects different apps and services. Users can create workflows that automate tasks like data entry, email sending, and content creation.
The platform includes features like AI-powered automation suggestions, visual workflow builder, and integration with popular business tools.
What makes Bardeen stand out is its AI-powered automation suggestions, ease of use, and ability to connect different applications without requiring technical knowledge.
Quick facts:
Exa is an AI-powered search engine that provides more accurate and relevant search results by understanding context and intent. It helps teams find information more efficiently.
Exa works by using AI to understand search queries and provide more relevant results than traditional search engines. It focuses on quality over quantity in search results.
The platform includes features like AI-powered search, context understanding, and API access for integration with other tools.
What makes Exa stand out is its AI-powered search capabilities, focus on relevance, and ability to understand complex queries and provide accurate results.
Quick facts:
Lemlist A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
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Dripify A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
Reply.io A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
Valley A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
Hublead A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
Phantombuster A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
Quick facts:
Jina A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
Tavily A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
FullEnrich A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
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Default A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
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Momentum A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
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Trigify A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
Brand24 A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
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Buzzsumo A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
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Findymail A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
BetterContact A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
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Datagma A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
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Uplead A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
Humantic AI A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
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Autobound A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
Bombora is a B2B data provider that helps GTM teams find the right companies to target by revealing their interest and intent in real time. It works as a research bot by analyzing massive amounts of online behavior data to surface which accounts are actively researching products or services like yours, supporting smarter sales and marketing efforts.
It collects data from thousands of trusted sources in its Data Co-op, then uses AI to identify trending intent signals. The tool integrates with platforms like Salesforce and HubSpot to automatically update your account lists with high-potential leads ready for outreach.
For example, it might alert your sales team when a company spikes interest in a specific topic, so you can engage at the ideal moment.
Bombora stands out for its deep and exclusive B2B intent data, real-time insights, and strong integration ecosystem. Its extensive data co-op ensures accuracy and a broad market view that few others can match, letting teams prioritize outreach efficiently and personalize messaging based on detected interest topics.
Quick facts:
Want to know what software your prospects use? Tech lookup tools reveal stacks, making it easier to tailor your pitch.
Here's how tools compare:
| Tool | Best for | Strength | Setup effort | Ideal ICP |
|---|---|---|---|---|
| BuiltWith | Website tech stack intel | 100K+ technologies, 670M+ websites, CRM sync | Low | SMB + mid-market sales teams targeting by stack |
| Wappalyzer | Real-time tech detection | Instant website profiles, CRM integrations, change alerts | Low | Outbound reps + agencies running competitor/stack-based plays |
| CB Insights | Market & company analysis | 10M+ company database, predictive scoring, ChatCBI AI | Medium | Enterprise strategy, corp dev, VC/PE, advanced GTM teams |
CB Insights A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
RB2B A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
Warmly A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
Quick facts:
Lead Forensics A powerful B2B data and sales tool that helps GTM teams improve their prospecting and outreach efforts.
BetterContact is an AI-powered outreach assistant that helps GTM teams find accurate email addresses and mobile phone numbers for leads. It boosts your contact data with real, verified info, allowing you to reach prospects others miss.
This tool fits perfectly in prospecting and lead enrichment stages, ensuring you never lose a sales opportunity due to missing contacts.
BetterContact works by pulling data from over 20 verified sources in a smart order decided by AI. It then validates each contact with four checks and only charges you for the ones that are confirmed valid.
You can import leads from CRMs, APIs, or CSVs and export the enriched contacts to your sales tools in one click.
What makes it stand out is its unique multi-source waterfall enrichment approach combined with strict validation, ensuring high accuracy without wasting budget on bad data. Its deep integrations and compliance with GDPR/CCPA also give teams peace of mind and smooth workflows.
Quick facts:
Kaspr is an AI-powered outreach assistant that helps GTM teams instantly find accurate contact information like phone numbers and emails from LinkedIn profiles. It fits into the sales and recruitment process by providing verified B2B data to connect with the right prospects quickly, boosting prospecting efficiency and pipeline growth.
Kaspr works through a simple Chrome extension that pulls real-time contact data directly from LinkedIn profiles.
It automates bulk lead enrichment and syncs data with popular sales and CRM tools to save time and improve workflow.
Kaspr stands out by offering over 500 million verified contacts with compliance to GDPR and CCPA, a user-friendly dashboard, and seamless integrations with tools like HubSpot, Salesforce, and Zapier. Its quick setup and reliable data quality make outreach faster and easier.
Quick facts:
Mention is an AI-powered social listening and media monitoring tool. It helps GTM teams track brand mentions, competitors, and market trends in real-time across social media and the web.
As a research bot, it delivers insights that guide marketing, PR, and sales strategies.
Mention scans over a billion sources continuously. It sends alerts on relevant mentions, analyzes sentiment, and creates easy-to-understand reports. It integrates with social platforms for seamless monitoring and engagement.
Mention stands out with its real-time monitoring, extensive data sources, and ready-to-use analytics templates. Its intuitive interface and powerful AI-driven sentiment analysis help teams act fast and stay ahead.
Quick facts:
Prospeo is an AI-powered outreach assistant that helps GTM teams find verified business email addresses and mobile numbers quickly. It streamlines lead generation by providing accurate contact data essential for targeted sales and marketing campaigns.
This tool fits perfectly in the prospecting phase, helping teams connect with the right contacts faster. Prospeo works by using AI to search and verify emails and mobile numbers based on names and company info.
What makes Prospeo stand out is its high accuracy in email deliverability and mobile data, easy-to-use bulk processing, and a powerful Chrome extension that finds contacts directly from websites and search results.
Quick facts:
Cognism is a B2B data provider that specializes in GDPR-compliant contact data for European markets. It helps GTM teams find and connect with prospects while maintaining compliance with data protection regulations.
Cognism works by providing verified contact information that meets GDPR requirements. The platform focuses on European markets and ensures all data collection and usage complies with privacy regulations.
What makes Cognism stand out is its focus on GDPR compliance, strong European market coverage, and commitment to data privacy. It's particularly valuable for companies operating in European markets.
Breakcold is a cold email platform that helps sales teams create, send, and track personalized cold email campaigns at scale.
Breakcold works by providing tools for email personalization, sequence creation, and campaign tracking. Users can create highly personalized cold email campaigns that feel natural and engaging.
What makes Breakcold stand out is its focus on personalization and deliverability. It helps teams create cold emails that actually get responses and avoid spam filters.
Quick facts:
Neverbounce is an email verification service that helps businesses maintain clean email lists and improve deliverability rates.
Neverbounce works by checking email addresses for validity, deliverability, and other factors that affect email success rates. It helps prevent bounces and maintain sender reputation.
What makes Neverbounce stand out is its accuracy in email verification, real-time validation capabilities, and integration with popular email marketing platforms.
Zerobounce is an email validation and deliverability platform that helps businesses maintain clean email lists and improve campaign performance.
Zerobounce works by validating email addresses in real-time and providing detailed deliverability insights to help businesses improve their email marketing results.
What makes Zerobounce stand out is its comprehensive email validation services, deliverability insights, and easy integration with popular marketing platforms.
HG Insights is a technographics and intent data platform that helps B2B companies identify and target accounts using specific technologies.
HG Insights works by providing detailed information about companies' technology stacks, IT spending, and buying intent signals to help sales and marketing teams target the right accounts.
What makes HG Insights stand out is its focus on technographics, accurate technology detection, and comprehensive coverage of enterprise technology landscapes.
Common Room is a community intelligence platform that helps companies understand and engage with their developer communities and user bases.
Common Room works by aggregating data from various community platforms and providing insights about community engagement, user behavior, and growth opportunities.
What makes Common Room stand out is its focus on community intelligence, comprehensive data aggregation, and actionable insights for community-driven businesses.
Quick facts:
Pricing for B2B data providers varies widely based on data type, volume, and features. Here's what you can expect:
Most providers charge per contact or per credit. Typical ranges:
Company data is usually priced per company record or as part of a subscription:
Intent data is typically the most expensive due to its real-time nature:
The best B2B data providers don't just give you data – they integrate seamlessly into your existing workflow. Here's how to make them work for you:
Most providers offer API integrations that automatically update your CRM with fresh data. This keeps your records current without manual work.
Connect your data provider to your marketing automation platform to trigger personalized campaigns based on firmographics and technographics.
Use intent data and technographics to create custom alerts when prospects show buying signals or fit your ideal customer profile.
Set up real-time enrichment so every new lead gets automatically enriched with company data, contact information, and technographics.
With so many options available, choosing the right B2B data provider can feel overwhelming. Here's a step-by-step approach to make the right decision:
Start by asking yourself: Why do I need this data? Your answer shapes everything. Examples:
Clear goals help you filter out providers that don't fit.
Once you know your goals, make a shortlist of providers that specialize in those areas. Some focus on firmographics, others on intent, and some offer all-in-one B2B data solutions. Compare features, coverage, and integrations with your current tools.
Don't just take a vendor's word for it. Most providers offer trials, pilots, or proof-of-concept programs. Use this time to:
If the trial data isn't high quality, the full product won't be either.
Data quality is crucial. Look for providers that offer data verification, regular updates, and transparency about their data sources. Check if they cover your target markets and industries.
Compare pricing models and calculate your expected ROI. Consider factors like data accuracy, time saved, and potential revenue impact. The cheapest option isn't always the best value.
Make sure the provider integrates with your existing tools – CRM, marketing automation, and other sales tools. Easy integration saves time and reduces friction for your team.
Consider factors like pricing, customer support, and ease of use. Start with a trial or pilot program to test the provider before committing to a long-term contract.
The right B2B data provider can transform your sales and marketing efforts. By providing accurate, up-to-date information about your prospects, these tools help you target better, sell smarter, and grow faster.
Whether you're looking for contact discovery, firmographics, technographics, or intent data, there's a provider that fits your needs and budget. The key is to start with a clear understanding of what you need and how you'll use the data.
Remember, the best provider isn't necessarily the most expensive or feature-rich. It's the one that integrates seamlessly into your workflow and delivers the data quality and coverage you need to achieve your goals.
Take the time to evaluate your options, test different providers, and choose the one that will help you turn raw data into real growth.
The data landscape is constantly evolving, and the providers that adapt and innovate will continue to provide the most value. Stay informed about new features, data sources, and integration capabilities as they become available.
Your success with B2B data depends not just on choosing the right provider, but on how you use that data to drive meaningful conversations and build lasting relationships with your prospects.
