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Owler Review

Owler
Owler

Follow companies that matter to you— and make smarter business decisions

Claim the ProductGet Owler
Owler helps business professionals find competitors, leads, and news to make smarter business decisions. It presents insights and up-to-date information about companies and industries, allowing users to optimize prospecting, sales, and relationship-building efforts.
Prospect Insights
Prospecting Database
Intent Signals
Competitive Intelligence
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Owler Core Capabilities
Follow companies that matter to you
Access exclusive company and industry insights
Get real-time alerts and daily emails
Links
Visit Website
Social
LinkedInLinkedInYoutube
Pricing
From$39.00
TrialAvailable
Who is Owler for?
SMBs
Mid-market
Enterprise
Is Owler easy to use?
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What is Owler

Owler is a business intelligence tool designed to help professionals track companies and industries. It provides data on over 20 million companies, including competitors, revenue, funding, and news. Owler stands out by offering real-time alerts and personalized updates, making it easy to stay ahead in sales and market research. The tool shines for sales teams, marketers, and business analysts who need quick insights on prospects, industry trends, and competitors. Users get valuable information and leads almost immediately after setup, helping speed up outreach and decision-making. Owler fits well into a go-to-market stack as a data enrichment and competitive intelligence source. It complements CRM and marketing automation by delivering timely company insights and alerts. However, it is not meant for detailed financial analysis or deep custom reporting, focusing instead on broad company and market visibility.

Ideal Customer Profile

Owler is recommended for business professionals who want a serious competitive advantage by finding competitors, leads, and up-to-date news to improve sales and build better relationships. It helps users stay ahead with insights on companies like Microsoft, Amazon, and Stripe.

SMBs
Mid-market
Enterprise

Key Features

Follow companies that matter to you
Access exclusive company and industry insights
Get real-time alerts and daily emails
Discover detailed company information
Filter database by revenue and sector
Create targeted personalized email lists

Pricing

Owler offers three plans: the free Community plan lets you follow up to 5 companies with limited insights and 1 profile view per month; the Pro plan costs $39 per user annually and includes unlimited company tracking, daily snapshots, instant insights, and advanced search features. The Enterprise plan is custom-priced for teams and adds API access, CRM integrations, and advanced admin controls on top of all Pro features. A 7-day free trial is available for the Pro plan.

Starting price$39.00
TrialAvailable

Community

Free

Per User, forever

It includes

  • Follow up to 5 companies
  • Standard search features
  • Access 1 company profile
  • 1 Daily snapshot/month
  • 1 Instant Insight/month
  • Limited company views

Pro

$39.00

Per User, Annually

It includes

  • Unlimited companies tracked
  • Unlimited Daily Snapshots
  • Unlimited Instant Insights
  • Competitor graph access
  • Advanced search
  • Chrome extension included

Enterprise

Contact Sales

Per Team, Annually

It includes

  • Everything in Pro
  • Firmographics API
  • Competitor API
  • News & Key Events API
  • CRM integrations
  • Advanced admin controls

How simple is Owler setup?

Complexity
Intermediate

With Owler, simply sign up and add a snippet or connect your accounts to start tracking companies and receiving insights. Basic setup takes just a few minutes and you can immediately begin following competitors and market trends.

Frequently Asked Questions

How to use Owler?
Follow companies, monitor competitors, get real-time updates, create newsfeeds, and use advanced search to gather business intelligence easily.
How much is Owler?
Owler offers a free Community plan, Pro at $39/month billed annually, and custom-priced Enterprise plans with advanced features.
Why choose Owler?
Access exclusive, accurate company data from a 20M+ company database backed by a 5M+ user community for smarter business decisions.
How does Owler work?
Owler collects business insights via community contributions, daily snapshots, instant alerts, competitor graphs, and real-time news feeds.
Is Owler free?
Yes, the Community plan is free forever with basic features, tracking up to 5 companies with limited search and alerts.
Is Owler a partner?
Owler integrates with Salesforce, Marketo, HubSpot, Slack, and Microsoft Teams, enabling seamless business workflow partnerships.
How to learn Owler?
Use the Knowledge Base, request custom training or onboarding, and access support for quick learning and full feature use.
What are Owler alternatives?
Competitors include Crunchbase, ZoomInfo, and PitchBook, offering varying data depth and industry focus.
What are Owler reviews?
Users praise Owler Pro for quality lead generation, up-to-date business insights, and easy competitor monitoring.
Does Owler have an API?
Yes, Enterprise plan includes competitor, firmographic, and news APIs for integration and custom data use.
Does Owler have a trial or a demo?
Try the Community plan free forever and request a guided tour or demo for Pro and Enterprise plans.

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