.svg)
GTM Teams that trust ColdIQ to grow their Pipelines
Design Pickle had the tools — Clay, Apollo, HubSpot — and a team eager to grow. But despite their best efforts, the outreach felt clunky, slow, and inconsistent.
They were relying heavily on paid ads, their calendars weren’t filling up, and the sales process felt more manual than modern.
“Before ColdIQ, we had a few demos booked a week,” said Bill Rose, Outbound Growth and Automation Lead at Design Pickle.
That’s when they turned to ColdIQ.
“Now, we have broken our demo booking record, securing 58 demos in the past two weeks. Our Account Executive’s calendar is now full, so we have to bring other AEs to keep up with the demand,” he added.
Here’s what we did, and why it worked.
TL;DR:
Design Pickle was experiencing:
- High customer acquisition costs due to reliance on paid media
- A lean sales team struggling with manual, inefficient outreach
- Underutilized AI sales tools (Clay, Apollo, HubSpot) lacking expert integration
- Just a handful of demos booked per week, slowing growth
The outcome:
- 58 demos booked in 2 weeks, more than 2x increase
- AE calendars maxed out = had to scale the sales team
- Built a repeatable, automated pipeline with high-quality leads
- ColdIQ now serves as a strategic GTM partner, not just a vendor
The Problem We Stepped Into
Founded in 2015, Design Pickes is a creative service platform that simplifies design work, allowing businesses to focus on growth and other crucial business matters.
Before working with ColdIQ, they faced a few challenges. Their customer acquisition cost was high, mostly because they relied heavily on paid ads, which took a huge chunk of their monthly spending.
Additionally, they have a lean go-to-market (GTM) team that implemented a traditional, manual BDR approach, which resulted in failed campaigns. On top of this, they were booking a few demos each week, slowing down revenue growth.
It was at this time that they discovered the concept of GTM engineering, a process that involved using AI and automation to make their outbound sales processes more efficient. As a result, they brought in tools such as Clay, Apollo, and HubSpot to support this new strategy. Even with these new tools, they couldn’t use them to their full potential.
Since many of these tools were relatively new, they needed an experienced team to help them make the right decisions and grow their business.
Why They Chose ColdIQ
Design Pickles had earlier spoken with other vendors who made promises on what they could deliver, but they weren’t getting the practical guide they needed. That’s why they partnered with ColdIQ for these two key reasons:
- Right expertise: Many agencies don’t offer the proper guidance to make smart decisions. But we are different, acknowledging how important it is to ensure they’re taking the right steps. We take the time to understand their situation and offer honest, tactical advice to answer their questions in detail. Our deep understanding and experience with these tools made an immediate impact, giving them the confidence that they were going in the right direction.
- Improved sales processes: Unlike other vendors, our experiences with these AI sales tools stood out. The client could see that right away. We helped them develop scalable processes using tools like Clay and Vector, filling their pipeline with qualified leads consistently.
Design Pickle evaluated several vendors before choosing ColdIQ. Here's how we stood apart, not just in promises, but in execution and trust:
What We Changed and Why It Worked
ColdIQ partnered with Design Pickles to develop an autonomous workflow that delivered leads consistently. Here’s how we surpassed the client’s expectations:
- De-anonymization of web traffic: We leverage tools like Vector to deanonymize web visitors who landed on our client’s website, expanding their reach to high-intent prospects who they would not know about.
- Lead qualification and enrichment: We developed complex Clay tables to automatically qualify leads based on predefined criteria and enrich them with valid contact details for effective targeted outreach.
- Unique messaging: Thanks to our guidance, our client was able to craft and sort the right messages that resonate with different audiences.
- Email deliverability: We developed a high-end deliverability system that landed our client’s outreach messages in the inbox, not the spam folder.
With these building blocks in place, the impact was both immediate and measurable.
Results in a Nutshell
Here’s what changed, fast:
Scaling Together
Design Pickles expressed interest in further collaborating with ColdIQ, investing more resources to double down on what worked for them and refining their strategies for better results. We will also focus on developing scalable solutions that align with their GTM efforts, ensuring to strengthen our partnership and drive a greater impact.
If you're currently seeing fewer than 10 demos per week, relying heavily on paid media, or not fully leveraging tools like Clay, Apollo, or HubSpot, we can help. Our GTM frameworks consistently drive 3–5x increases in demo volume within 30–45 days.
Book a GTM Strategy Call and get a tailored action plan based on what’s working in today’s outbound landscape.
FIND MORE CASE STUDIES
.avif)
.avif)
.avif)
Let's Get Started!
Schedule a 30-minute call with ColdIQ leadership to learn how our outbound strategy and sales tools help generate qualified leads and close deals.
.avif)
