STEP 01 · DAYS 1–14
Live
Your first play starts sending within two weeks.
We prepare the market, infrastructure, data, and workspace in parallel so launch is a dated milestone, not an open-ended setup phase.
OUTCOME
A controlled play is in market by day 14, on infrastructure built to scale safely.
WEEK 1
Market approved
- ICP and persona matrix signed off
- TAM mapped and prioritized
DAY 1
Infrastructure starts
- Domains, mailboxes, and authentication
- Warmup and safeguards live
WEEK 2
First play assembled
- Segment sourced, enriched, and scored
- CRM, routing, and ColdIQ MCP connected
DAY 14
First play live
- Controlled sending starts while infrastructure continues to ramp















