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  1. Home
  2. DATA SOURCES
  3. CRM Built-In Data

Best CRM Built-In Data Tools

CRM Built-In Data tools handle the entire data process inside your CRM without you having to do the manual work. Instead of spending hours typing in contact details and updating records, these systems pull information automatically from emails, calendars, and social platforms. Marketing teams that used to spend days researching prospects now get complete profiles generated in minutes. The technology works by connecting to your existing software stack and external data sources through APIs. AI scans your communications and public information for business events like job changes, funding news, or when companies adopt new technology. This gets processed through multiple data sources to ensure CRM data quality, then builds a relationship map showing how people connect to each other. You end up with native CRM data that updates itself rather than static contact cards you have to maintain. These differ from regular CRMs and standalone data tools in important ways. Traditional CRMs store whatever you put in them but can't gather information on their own. Data enrichment tools can find information but need to be plugged into a separate CRM database to be useful, and they don't understand your workflow context. CRM Built-In Data tools combine both functions in one place, so your CRM data management happens automatically without switching between different systems. Sales teams use these to create pipelines based on real-time buying signals and get briefings before meetings that summarize what prospects have been up to recently. Customer success managers spot upsell opportunities or identify accounts at risk of churning. Marketing teams run personalized outbound campaigns using fresh intent data. CRM data enrichment happens continuously in the background while your team focuses on actual conversations instead of data entry. Companies that adopt these tools typically see their teams shift from managing information to building relationships that actually generate revenue.

See also:

Best Data Sources
Web Scrapers
Integrations & Workflows
Twitter Prospecting Tools
Reddit Prospecting Tools
LinkedIn Prospecting Tools
Job Changes
Local Businesses Database
Competitive Intelligence
Data Validation & Verification
Centralize

Centralize

AI-powered deal collaboration for revenue teams

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Pricing

Pricing not listed; talk to sales.

Key Features

See who you’ve engaged
Analyze stakeholder priorities
Pinpoint multithreading coverage gaps
Centralize

Centralize

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Centralize uses AI to map deals, fill gaps, and boost sales with seamless CRM integration. Visualize stakeholders, automate research, and drive pipeline efficiently

Best For

Scale-ups
Mid-market
Enterprise
Clarify

Clarify

Autonomous CRM automating pipeline and deals

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Pricing

Starting at $20

Key Features

Automates pipeline creation
meeting admin
CRM updates
Clarify

Clarify

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Clarify is an autonomous CRM that automates pipeline creation, meeting admin, and CRM updates to help you close more deals faster

Best For

Startups
Scale-ups
SMBs
Zero

Zero

AI-powered autonomous CRM for growth

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Pricing

Pricing not listed; talk to sales.

Key Features

AI-powered lead data enrichment
Automated lead routing and research
Intent signal monitoring
Zero

Zero

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Zero is an AI-powered CRM that automates data entry, lead research, and outreach for faster growth. It unifies customer data and streamlines sales workflows with smart task mining and real-time updates

Best For

Startups
Scale-ups
Mid-market
Attio

Attio

Customer relationship magic

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Pricing

Starting at $36

Key Features

AI-native CRM platform
Powerful automation engine
Real-time data sync
Attio

Attio

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Attio helps businesses, including startups and enterprises, build, scale, and grow by providing an AI-native CRM. It connects data, automates workflows, deploys AI for tasks like prospecting, and offers detailed reports, adapting to how the business works for a flexible and fast CRM model.

Best For

Startups
Scale-ups
SMBs
Breakcold

Breakcold

The simple sales CRM for email & LinkedIn power users

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Pricing

Pricing not listed; talk to sales.

Key Features

AI agents automate lead tasks
Leads update themselves automatically
Centralized email and LinkedIn inbox
Breakcold

Breakcold

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Breakcold helps agencies, consultants and startups manage and track sales leads to close deals faster. It achieves this by offering features like social listening, a unified inbox for email and social media, contact management, and CRM analytics.

Best For

Startups
Agencies
SMBs
Folk

Folk

the All-in-one CRM

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Pricing

Starting at $20

Key Features

Connect CRM to multiple platforms
1-click contact details enrichment
Send bulk email campaigns
Folk

Folk

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folk CRM helps service businesses by automating busy work so they can concentrate on growth. It provides a single source of truth with a simple setup, proactive reminders, and team-selling features, allowing users to easily manage leads and prioritize tasks.

Best For

Startups
Agencies
Salesforce

Salesforce

CRM Software & Cloud Computing Solutions

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Pricing

Starting at $325

Key Features

Capture and track customer data
Build and customise AI agents
Manage customer support cases
Salesforce

Salesforce

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Salesforce helps businesses of all sizes manage customer relationships and grow revenue by unifying data, automating tasks, and providing AI-driven insights. It achieves this by offering a comprehensive CRM platform that integrates sales, service, marketing, commerce, and IT, while also providing tools for data analysis, workflow automation, and customer engagement across multiple channels.

Best For

SMBs
Mid-market
Enterprise
SuperAGI

SuperAGI

All-in-One Agentic CRM Platform

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Pricing

Starting at $7

Key Features

AI-powered sales and marketing agents
Unified platform consolidating tech stack
Automated workflows increasing productivity
SuperAGI

SuperAGI

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SuperAGI is an all-in-one Agentic CRM platform that automates sales and marketing workflows, boosting pipeline growth and customer engagement. It unifies your tech stack with AI-driven tools for efficient, personalized GTM execution

Best For

Startups
SMBs
Mid-market
Unify

Unify

Generate More Pipeline with Warm Outbound

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Pricing

Starting at $1,460

Key Features

Signals for person and company insights
Build scalable repeatable plays
Automate research and personalization
Unify

Unify

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Unify helps revenue teams scale their outbound creativity with a unified workflow for prospecting, personalization, and engagement. It leverages intent data, AI, and automation to enable identification of ready-to-buy prospects and delivery of personalized multi-touch sequences.

Best For

Startups
Scale-ups
Mid-market

Frequently Asked Questions

What is CRM built-in data?

CRM built-in data refers to customer information automatically stored and updated within your CRM system for easy access.

What can CRM built-in data do?

It helps track customer interactions, manage contacts, and improve sales and marketing decisions.

How does CRM built-in data work?

It collects customer info during interactions and syncs that data directly inside the CRM system.

Is CRM built-in data easy to set up?

Yes, most CRM tools have simple setup wizards to activate built-in data collection quickly.

Is CRM built-in data free?

Basic built-in data features are usually free, but advanced tools may require paid plans.

What is the common CRM built-in data pricing?

Pricing often ranges from $12 to $100 per user/month, depending on features and CRM provider.

What are the types of CRM built-in data?

Types include contact info, purchase history, interaction logs, and behavioral data.

Does CRM built-in data work with email?

Yes, it integrates email communications to track conversations and automate follow-ups.

What are the best CRM built-in data tools?

Top tools include Salesforce, HubSpot CRM, Zoho CRM, and Microsoft Dynamics 365.

What are common CRM built-in data integrations?

Common integrations include email platforms, marketing automation, e-commerce, and customer support tools.