Account-Based Selling tools help B2B sales teams focus on their most valuable prospects instead of chasing every possible lead. Sales teams use these to identify which companies are most likely to buy and then coordinate outreach across multiple people at those companies. A software company might use one to spot when a target enterprise starts hiring cloud engineers, then automatically alert the sales team to reach out to both the hiring manager and the IT director. These tools pull data from your CRM and combine it with outside information about companies, like technology usage, employee changes, and online research activity. They create profiles of your best customers and then find similar companies that might be good prospects. The software tracks signals like job postings, leadership changes, or when people from target companies visit pricing pages multiple times. Sales reps get alerts about these activities so they know when to make contact, and some tools can even draft personalized emails for different people at the same company. Account-Based Selling platforms work differently than regular CRMs or contact databases. Your CRM stores information about deals and contacts you already have, while these tools actively hunt for new opportunities and tell you why now might be a good time to reach out. Instead of just giving you a list of email addresses, this enterprise sales software explains what's happening at each company that makes them worth pursuing. Most companies use these alongside their existing sales tools rather than replacing them entirely. Sales teams use these platforms to rank their target accounts, find the right people to contact within buying committees, and coordinate campaigns across email and LinkedIn. A manufacturing company might set up alerts for when their target accounts post jobs for supply chain roles, then automatically start personalized outreach to procurement directors at those companies. This strategic account management software helps teams in tech, finance, and manufacturing spend time on accounts that actually close instead of working random leads. The technology keeps getting better at predicting which accounts are ready to buy.
Sales platform delivering real-time account intelligence
BirdDog provides real-time sales insights from news, filings, and social media to help teams win deals faster. It delivers alerts, detailed profiles, and ideal customer scoring for focused outreach
All-in-one link building software platform
Pitchbox is an all-in-one link building software with automated outreach, prospecting, and reporting to boost SEO results. It saves time by personalizing emails and tracking campaigns for higher response rates
AI-powered sales engagement platform for teams
Yess is an AI-powered sales engagement platform that enables team-wide outreach with one click, boosting pipeline creation through expert and executive collaboration. It automates multi-channel sequences and approval workflows to increase reply rates and revenue
Data-driven AI sales and revenue automation
Alta provides AI-driven sales and revenue agents that automate outreach, qualify leads, and deliver 24/7 business insights to boost pipeline and growth
Strategic Relationship Management
Databook helps enterprise sales teams target, plan, and prepare for customer interactions more effectively. It delivers AI-powered agentic workflows and trusted insights, integrating with existing tools to generate customized assets and improve sales productivity.
Identify and Engage Buyers at Scale
Foundry helps technology marketers connect with and engage their full target buying team. It leverages a trusted network of IT publishers and proprietary intent signals derived from in-market tech buyers to reach audiences where they make informed purchase decisions.
RevOps Automation Platform
Momentum helps revenue teams by transforming customer conversations into actionable insights to drive growth and retention. It achieves this by using AI to extract data from calls and emails, automating CRM updates and notifications, and providing summaries and analysis to key stakeholders.
Enable Intelligent Account-BasedSales Strategy
Oppwiser helps businesses, especially sales teams, find companies that are similar to their best clients and prospects. It does this by scanning a large database and leveraging AI to score companies based on similarity, uncover new accounts, and identify high-intent prospects through buyer signals and contact data.
This Is Smarter GTM™
Demandbase helps B2B sales, marketing, customer success, and revenue operations teams identify, target, engage, and measure accounts to drive revenue growth. It leverages data and AI-powered insights across marketing, advertising, and sales strategies, offering tools for personalization, orchestration, advertising, data management, and integrations.
Leading Global B2B Data Solutions
DemandScience offers B2B marketers and sales teams data-driven solutions to generate, identify, and connect with qualified leads. It leverages B2B data and AI-powered technology to deliver targeted content syndication, display advertising, account intelligence, and email distribution services.
Contact-level advertising driving B2B revenue
Influ2 delivers contact-level advertising that targets buyers across platforms, boosting pipeline and revenue. It syncs CRM data to personalize ads and track real-time engagement for smarter sales outreach
AI-native account data for RevOps
Kernel provides AI-powered account data cleaning, enrichment, and sourcing to boost RevOps pipeline efficiency. It delivers accurate, custom data for better targeting and faster revenue growth
Account-based GTM platform with intent data
N.Rich is an agile account-based GTM platform that identifies ICPs, captures buyer intent, and boosts revenue with real-time opportunity attribution
GTM Data Automation Platform
Tactic helps businesses, including hypergrowth startups and Fortune 500 companies, generate new customer insights using AI. It reduces time spent on research and analysis by automating data collection and analysis from various sources, delivering higher fit target accounts and deeper insights.
Account research is the process of gathering detailed information about potential or existing customers to improve sales and marketing.
It helps identify key decision-makers, understand company needs, and tailor outreach for better engagement and conversions.
It collects data from public sources, social media, and databases to build profiles on target accounts quickly.
Yes, most tools offer quick setup with simple integration and easy onboarding guides.
Some basic tools offer free plans, but advanced features usually require paid subscriptions.
Pricing typically ranges from $30 to $100 per user per month, depending on features and data limits.
Types include manual research, automated data collection, and AI-driven insights for targeted prospecting.
Yes, it often integrates with email platforms to enrich contact data and improve outreach.
Popular tools include LinkedIn Sales Navigator, ZoomInfo, Clearbit, and Apollo.io for quality data and insights.
Common integrations include CRM systems, email platforms, marketing automation, and sales engagement tools.