[Blog category]
Our story, our launches and the systems we run internally.
20 articles
The best GTM teams are moving off tools and interfaces onto repos, terminals, and APIs, running full campaigns from a single plain-language instruction. AI agents fail at GTM without context: skills, API keys for 8 to 12 tools, internal SOPs, and past campaign data. The real shift is replacing the operator who stitches tools together with an API that encodes that knowledge once and runs it on demand.
Michel Lieben
ColdIQ manages over $300,000 per month in ad spend across Google, Meta, and LinkedIn Ads entirely from the terminal using custom Claude Code skills built by Head of Growth Ivan Falco. The 12 skills cover keyword auditing, negative keyword management, creative fatigue detection, audience building, bi
Michel Lieben
ColdIQ founder Michel Lieben failed 7 businesses in 4 years before building a $7M ARR outbound agency, with each failure teaching a specific skill that later compounded into success. The skill stack included paid acquisition, branding, affiliate monetization, technical ability, client delivery, and
Michel Lieben
ColdIQ runs the operations of a $7M ARR agency on Claap and Claude Code connected over MCP, and the unlock is that Claude queries labelled call data instead of reading raw transcripts. That structure turns objections, client reviews, delivery handoffs, and call coaching into single queries, and the whole setup took one terminal command and an OAuth click.
Soheil Saeidmehr
After 275+ client onboardings, we made the payment the trigger for everything. Stripe fires the build, n8n provisions the workspace, inboxes start warming the same day, and the market gets sized before a line of copy exists. Here is the eight-step sequence.
Michel Lieben
ColdIQ books more than 100 meetings a month through a funnel that has kept the same three-stage shape for three years, generating 40,000 monthly website visitors from search, LinkedIn, cold outbound, YouTube and webinars, capturing them through contextual lead magnets, email sequences, newsletter CTAs and visitor de-anonymization, then converting 70% of deals through one or two sales-led calls on Google Meet. The tool list turned over repeatedly across those three years while the structure stayed fixed, and the same funnel is now being used to take the new ColdIQ platform to $1M ARR.
Michel Lieben
Claude Code turns cold campaign building from a multi-hour, multi-tool slog into a single terminal session. Here is the seven-step process we use to go from a raw list to a ready-to-send campaign: list building, ICP scoring, intent signals, decision-maker filtering, waterfall enrichment, batched copy generation, and a post-launch feedback loop that lets campaigns auto-improve.
Michel Lieben
We turned 24 ColdIQ employees into LinkedIn influencers using a five-part playbook: a quarterly internal challenge with cash prizes, full-time designers and content tools to remove friction, 1:1 and group coaching with external LinkedIn experts, hiring people who already wanted to build their brand, and founder-led example setting with the CEO publishing 60+ posts per quarter himself. In under 90 days, the team published 581 posts, gained 34,023 new followers, and added $151,000 in MRR plus 27 new clients. The combined team audience now exceeds 250,000 followers with 15 teammates past 5,000.
Michel Lieben
LinkedIn content got ColdIQ past $550K MRR by feeding every post into a 7-step automated workflow. The system captures engagement, enriches contacts via Clay, qualifies with AI models, deduplicates against the CRM, runs waterfall enrichment for 85%+ email coverage, and sends contextual outreach refe
Michel Lieben
ColdIQ rebuilt its content engine inside Claude Code using 27 skills that cover every step from voice profile setup to scheduled delivery, and the system added $151K MRR in 87 days with 24 writers posting in their own voice. The architecture runs on a one-time foundation per person (voice profile, I
Michel Lieben
How we used a team-wide LinkedIn competition to generate 4M+ impressions and sign 27 clients in 85 days. The full system: incentives, content framework, design support, and the two tools that power it.
Michel Lieben
The complete breakdown of every tool behind ColdIQ's $7M ARR outbound agency. Organized by function: content (Taplio, Notion, Kleo, OpusClip), prospecting data (Sales Navigator, Prospeo, FullEnrich, LeadMagic, Apollo, Ocean.io, Evaboot), email outreach (Instantly, lemlist, HeyReach), intent signals
Michel Lieben
ColdIQ started as an affiliate content business that accidentally became an agency when a reader offered to pay 3K per month for implementation. LinkedIn content built trust before it built pipeline, and the differentiation strategy was to own the "most technology-savvy agency" subcategory rather th
Michel Lieben
ColdIQ started from a cold email tools comparison site when a reader asked "can you just do this for me?" and became the first $3K/month client. Scaling solo to $15K/month came from the compounding nature of outbound campaigns and a LinkedIn commitment that produced zero results for 30 posts before
Michel Lieben
We ran an account-based marketing campaign for AirOps that generated $3M in qualified pipeline and $500K in closed revenue over six months. The process started by analyzing existing customers to build a data-backed ICP, then creating a lookalike target list of 800 accounts from a TAM of 15,000. Each account was researched at the persona level, personalized across ads, email, and LinkedIn, and tracked through a synced multi-channel system. Engagement data drove dynamic messaging adjustments by buying stage, and weekly iteration sharpened the campaign over time.
Michel Lieben
The 50+ Tools Behind Our $6.5M ARR Agency. See the tech stack behind our content, service delivery and internal operations.
Michel Lieben
ColdIQ generates 40,000+ visits per month across LinkedIn, SEO, paid ads, cold outreach, and newsletters feeding into a unified lead capture and scoring system. The sales engine closes deals at $5K-$10K per month powered by Clay enrichment and Attio CRM, while client delivery onboards 30+ clients per quarter through n8n-automated workflows.
Michel Lieben
See how we booked 1,400+ meetings and added $4M+ ARR in 2025 by syncing outbound, LinkedIn content, and ads through a 30+ tool stack.
Michel Lieben
Discover ColdIQ's $4.5M B2B sales funnel framework. Learn how to create, optimize, and scale a predictable pipeline for consistent growth.
Alex Vacca
The Clay X ColdIQ event in Barcelona was the best opportunity to see familiar faces in the industry and connect with people who share the same passion for outbound strategies.
Dayhana Correa Sánchez
