# The Tech Stack Behind Our $7M Funnel

Source: https://coldiq.com/blog/the-tech-stack-behind-our-7m-funnel
Published: 2026-03-17 | Updated: 2026-10-15

> See how we booked 1,400+ meetings and added $4M+ ARR in 2025 by syncing outbound, LinkedIn content, and ads through a 30+ tool stack.

## **The Tech Stack Behind Our $7M Funnel**

This funnel booked **1,400+ meetings** and added **$4M+ ARR in 2025**.

We drove **329,000+ unique visits** to our website this year through five channels: automated outbound, LinkedIn publications, LinkedIn Ads, Google Ads, and SEO.

Here’s the complete breakdown of how we turn traffic into revenue across four stages.

## 1. Lead Generation

Traffic comes from both outbound and inbound motions running in parallel. Neither works as well alone. Outbound creates immediate pipeline. Inbound compounds over time.

**Outbound Motion**

[**Clay**](https://coldiq.com/tools/clay?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) handles data sourcing alongside [**Openmart**](https://coldiq.com/tools/openmart?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) and **LinkedIn**. We pull from multiple sources because no single database has complete coverage of our ICP.

For enrichment, we run a waterfall across [**Clay**](https://coldiq.com/tools/clay?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE), [**Prospeo.io**](https://coldiq.com/tools/prospeo?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE), [**Wiza**](https://coldiq.com/tools/wiza?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE), and [**FullEnrich**](https://coldiq.com/tools/fullenrich?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE). When one provider comes up empty, the next one in the sequence takes over. This maximizes coverage on contact data without manual work.

Sales engagement is powered by [**Instantly.ai**](https://coldiq.com/tools/instantly) for cold email, [**lemlist**](https://coldiq.com/tools/lemlist) for multichannel sequences, and [**Expandi**](https://coldiq.com/tools/expandi?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) for LinkedIn automation. Each platform handles a specific channel rather than trying to do everything.

For intent signals, [**Clay**](https://coldiq.com/tools/clay?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) aggregates buying triggers while [**Common Room**](https://coldiq.com/tools/common-room?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) and [**Teamfluence**](https://coldiq.com/tools/teamfluence?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) track social engagement and website activity. Knowing when someone is actively researching solutions changes outreach from interruption to relevance.

*Find verified email addresses for your prospects:*

### *Email Finder Tool*

***‍*****Inbound Motion**

SEO is driven by [**AirOps**](https://coldiq.com/tools/airops?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) for content workflows and [**Ahrefs**](https://coldiq.com/tools/ahrefs?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) for keyword research and competitive analysis. We focus on bottom-of-funnel keywords where search intent signals buying readiness.

Paid distribution is handled by [**Fibbler**](https://coldiq.com/tools/fibbler?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) for attribution and **LinkedIn** for targeting. LinkedIn’s audience targeting lets us reach specific job titles at specific companies with specific content.

Content production stays consistent using [**Taplio**](https://coldiq.com/tools/taplio?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) for LinkedIn scheduling, [**Scripe**](https://coldiq.com/tools/scripe?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) for ideation, and [**Notion**](https://coldiq.com/tools/notion) for editorial planning. The system runs whether we’re busy or not.

*Preview your LinkedIn posts before publishing:*

### *LinkedIn Post Previewer*

## **2. Lead Capture**

Driving traffic is useless without conversion mechanisms. We use four.

**Lead magnets**  
Content guides and mini tools capture email addresses. These free resources demonstrate value before asking for anything in return. The mini tools especially convert well because prospects experience our thinking firsthand.

**Visitor identification**  
Most visitors never fill out forms. We identify the companies visiting anyway and route them into outbound sequences.

**One-field smart forms**  
Reducing friction to almost zero increases conversion. Routing happens automatically based on firmographic data enriched in the background.

**VSLs**  
Video explains complex services better than text. Seeing the people behind the company builds trust faster.

Our stack: [**Lovable**](https://coldiq.com/tools/lovable?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) and [**Vercel**](https://vercel.com/?utm_source=coldiq) power the mini tools. [**Wistia**](https://coldiq.com/tools/wistia?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) hosts VSLs on [**Webflow**](https://coldiq.com/tools/webflow?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE). [**Instantly.ai**](https://coldiq.com/tools/instantly) and [**Midbound**](https://coldiq.com/tools/midbound?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) handle visitor identification.

*See which companies are showing intent right now:*

### *Intent Signals Tracker*

## **3. Lead Management**

When leads don’t convert immediately, we run four nurture motions.

**Inbound-led outreach**  
Targets ICP-fit leads that already engaged with our content or tools. These are not cold touches. They downloaded a guide, used a mini tool, or attended a webinar. Outreach references that engagement.

**LinkedIn connections**  
Leads see our organic content passively in their feed. We don’t actively nurture. The content does it automatically.

**Email marketing sequences**  
Behavior-based emails delivered at the right time. Someone who downloaded a [**Clay**](https://coldiq.com/tools/clay?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) guide receives different emails than someone who used the** Email Finder**.

**Newsletter**  
Keeps us top of mind until leads are ready to buy. Not everyone converts in 30 days. Some take six months. The newsletter maintains the relationship.

Our tools: [**beehiiv**](https://coldiq.com/tools/beehiiv?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) for the newsletter, [**Customer.io**](https://coldiq.com/tools/customerio?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) for email automation, [**Clay**](https://coldiq.com/tools/clay?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) with OpenA**I** and [**Claude**](https://coldiq.com/tools/claude?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) for scoring and segmentation, [**n8n**](https://coldiq.com/tools/n8n?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) and[ **Relevance AI** ](https://coldiq.com/tools/relevance-ai?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE)for workflow orchestration.

## **4. Lead Conversion**

The final step is closing.

Sales calls run on Google Meet. [**Attention**](https://coldiq.com/tools/attention?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) captures meeting notes automatically so reps focus on the conversation instead of typing.

[**Attio**](https://coldiq.com/tools/attio?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) manages the sales pipeline. All prospect data, deal stages, and interactions live in one place.

[**Qwilr**](https://coldiq.com/tools/qwilr?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) generates interactive proposals prospects explore rather than skim.

[**PandaDoc**](https://coldiq.com/tools/pandadoc?utm_source=google&utm_medium=cpc&utm_campaign=21601465600&utm_content=721260234608&gclid=CjwKCAiAjojLBhAlEiwAcjhrDjcQyZv8vxBIzPz76Mjg0JlB2fuXtwAeuaVge1mQgF2sjlqJOeywCRoCy8kQAvD_BwE) handles digital contracts.

*Identify the right decision makers before your calls:*

### *People Finder Tool*

## **5. The Outcome**

→ 329,000+ unique website visits  
→ 1,400+ meetings booked  
→ $4M+ ARR added in 2025

Syncing LinkedIn Ads, LinkedIn content, and outbound at the top of the funnel is what makes everything else work. Volume at the top creates margin for error in the middle.

*Get a full GTM breakdown for your company:*

### *GTM Report *

**Which of these platforms are you already using?**

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