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ColdIQ X Clay: B2B Outbound Strategies Event in Barcelona

The Clay X ColdIQ event in Barcelona was the best opportunity to see familiar faces in the industry and connect with people who share the same passion for outbound strategies.

Dayhana Correa Sánchez
Dayhana Correa Sánchez
MAR 17 2026
ColdIQ X Clay: B2B Outbound Strategies Event in Barcelona

Table of content

ColdIQ X Clay: B2B Outbound Strategies Event in Barcelona
Diverse Attendance from Across Europe
Key Takeaways for the Event
Event Highlights and Key Speakers
Attendees' Feedback
Shooting of the Event

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ColdIQ X Clay: B2B Outbound Strategies Event in Barcelona

The Clay X ColdIQ event in Barcelona was the best opportunity to see familiar faces in the industry and connect with people who share the same passion for outbound strategies.

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Diverse Attendance from Across Europe

Over 70 attendees from various European countries, including France, the Netherlands, the United Kingdom, Spain, and Italy, joined us. These professionals are leveraging AI to enhance their sales processes, accelerate digital growth, and spark discussions on marketing ambitions.

Our attendees included agencies, business owners, team members of partner companies, top sales content creators, experts in growing B2B sales pipelines, and passionate outbound specialists.

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Key Takeaways for the Event

  • Start using Clay: It is an essential tool for outbound strategies.
  • Predictable Outbound: Unlike inbound marketing, which can be affected by various factors, outbound strategies ensure a constant flow of deals in your pipeline.
  • Technical and Automated Future: The future of outbound sales is technical and automated. Learning to use the modern sales-tools stack is essential to stay ahead in the industry.

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Event Highlights and Key Speakers

If you missed the event, don’t worry! We’ve prepared this recap for you. If you have any questions or are curious about applying what we taught or explained during the event, feel free to reach out to these amazing speakers.

  • Michel Lieben: Michel explained how he discovered Clay and how it helped him replace a team of VAs for manual tasks, significantly increasing efficiency. He also shared valuable insights that serve as inspiration for professionals in the industry and founders of agencies.
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  • Alex Vacca: Alex shared his experience with Clay and provided relevant insights for the company, highlighting how Clay not only helps ColdIQ clients but also supports the ColdIQ team members.‍
‍“That's until I discovered Clay. I realized that their AI could browse sites for me and do what used to take days... in minutes.”
  • Dan Rosenthal: Dan presented an end-to-end workflow of a campaign that he launched live during the event. He promised to share the results soon, so stay tuned!

  • Fivos Aresti: Fivos provided a broader perspective, showing how Clay fits into the bigger picture. He discussed the four pillars of outbound: Email Infrastructure, List Building, Data Enrichment, and Copywriting, explaining the importance of each and how Clay assists in these areas.

  • Stefan KollenbergVer (from Clay): Stefan demonstrated other possibilities you can achieve with Clay and answered numerous questions from the engaged community present at the event

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Attendees' Feedback

Our attendees found immense value in the event, highlighting three key points:

  1. Networking: Meeting like-minded professionals to learn from each other.
  2. Partnership Opportunities: Endless possibilities for collaboration.
  3. Talent Acquisition: The potential to find your next superstar hire.

Shooting of the Event

We captured many great moments at the event, and since images speak louder than words, we want to share the photos for free use on the LinkedIn profiles of our attendees. Don't forget to tag us!

The Clay X ColdIQ event in Barcelona was a significant success, providing valuable insights and networking opportunities for all attendees. The future of outbound sales is bright, and those who embrace the latest tools and strategies will lead the way.

Join us in future events to stay ahead in the outbound industry!

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Dayhana Correa Sánchez
Dayhana Correa Sánchez
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Dayhana Correa Sánchez is Founder & CEO of GoStartup and a digital entrepreneurship consultant. A CPA with a master’s in Digital Marketing, she built a YouTube community of 70K+ subscribers and 4M+ views, collaborating with brands like Google for Startups, Binance, and Payoneer.

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FAQ

What specific benefits can AI tools like Clay bring to outbound sales teams?

AI tools like Clay automate repetitive tasks, freeing up time for strategic work. They improve data quality by enriching contact information, enabling more personalized outreach. This leads to faster, more consistent pipeline building with fewer errors.

How can businesses measure the success of their outbound campaigns effectively?

Tracking key metrics such as response rates, meetings booked, and deal progression helps evaluate campaigns. It’s vital to set clear goals beforehand, and regularly analyze results to optimize messaging and targeting. Tools like Clay can assist by providing real-time analytics.

What are common challenges when implementing a modern sales-tech stack?

Integration issues between tools often cause workflow disruptions and data inconsistencies. Also, teams may resist change due to learning curves. Proper training and phased adoption can ease these challenges and ensure smoother transitions.

How does list building impact outbound sales effectiveness?

Quality lists ensure outreach targets the right people, boosting engagement and conversion. Poor lists waste time and damage reputation. Consistent updating and verification of contact data maintain list accuracy and campaign effectiveness.

Why is focusing on email infrastructure crucial in outbound strategies?

Reliable email infrastructure boosts deliverability and prevents blacklisting, ensuring messages reach prospects’ inboxes. It supports scalability as outreach volumes grow, maintaining professional communication standards necessary for successful outbound campaigns.

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AI agents are breaking seat-based SaaS pricing at a speed most vendors are not ready for. One agent can now perform the work of 1,000 seats, extracting value that the old pricing model never accounted for. Clay shifted to per-action pricing when agents started abusing its free orchestration layer. Usage-based API providers are quietly printing revenue because agents execute autonomously and blame any overspend on the framework rather than the provider. The next pricing model blends a platform fee, a usage fee tied to the actions agents consume, and an outcome fee that captures real value delivered. Not every SaaS should make the jump. Horizontal productivity tools and reporting layers will stay on seats or tiers, but any product where an AI agent directly consumes the unit of value will need to rebuild its pricing logic from scratch.

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How to Run a LinkedIn Outbound Campaign Entirely Inside Claude Code

Claude Code can now run a full LinkedIn outbound campaign from one terminal, replacing the need for Clay tables, lemlist sequences, and Instantly campaigns. Othmane Khadri, founder of Earleads, shared his exact setup: a four layer operating system combining Claude.md rules, skills, memory files, and APIs like Unipile, Firecrawl, and Apify. The system scrapes post engagers, runs them through a 7 gate qualification pipeline, scores each lead, drafts outreach copy, and sends messages automatically. The feedback loop is what makes it powerful. After every campaign, the system refines its own ICP criteria based on what converted and what did not. This closes a loop Clay cannot. Claude Code still needs human taste for creative angles and offer direction, but for the mechanical parts of GTM execution, one terminal replaces the entire stack.

Michel Lieben
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