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ColdIQ X Clay: B2B Outbound Strategies Event in Barcelona

The Clay X ColdIQ event in Barcelona was the best opportunity to see familiar faces in the industry and connect with people who share the same passion for outbound strategies.

Dayhana Correa Sánchez
Dayhana Correa Sánchez
MAR 17 2026
ColdIQ X Clay: B2B Outbound Strategies Event in Barcelona

Table of content

ColdIQ X Clay: B2B Outbound Strategies Event in Barcelona
Diverse Attendance from Across Europe
Key Takeaways for the Event
Event Highlights and Key Speakers
Attendees' Feedback
Shooting of the Event

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ColdIQ X Clay: B2B Outbound Strategies Event in Barcelona

The Clay X ColdIQ event in Barcelona was the best opportunity to see familiar faces in the industry and connect with people who share the same passion for outbound strategies.

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Diverse Attendance from Across Europe

Over 70 attendees from various European countries, including France, the Netherlands, the United Kingdom, Spain, and Italy, joined us. These professionals are leveraging AI to enhance their sales processes, accelerate digital growth, and spark discussions on marketing ambitions.

Our attendees included agencies, business owners, team members of partner companies, top sales content creators, experts in growing B2B sales pipelines, and passionate outbound specialists.

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Key Takeaways for the Event

  • Start using Clay: It is an essential tool for outbound strategies.
  • Predictable Outbound: Unlike inbound marketing, which can be affected by various factors, outbound strategies ensure a constant flow of deals in your pipeline.
  • Technical and Automated Future: The future of outbound sales is technical and automated. Learning to use the modern sales-tools stack is essential to stay ahead in the industry.

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Event Highlights and Key Speakers

If you missed the event, don’t worry! We’ve prepared this recap for you. If you have any questions or are curious about applying what we taught or explained during the event, feel free to reach out to these amazing speakers.

  • Michel Lieben: Michel explained how he discovered Clay and how it helped him replace a team of VAs for manual tasks, significantly increasing efficiency. He also shared valuable insights that serve as inspiration for professionals in the industry and founders of agencies.
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  • Alex Vacca: Alex shared his experience with Clay and provided relevant insights for the company, highlighting how Clay not only helps ColdIQ clients but also supports the ColdIQ team members.‍
‍“That's until I discovered Clay. I realized that their AI could browse sites for me and do what used to take days... in minutes.”
  • Dan Rosenthal: Dan presented an end-to-end workflow of a campaign that he launched live during the event. He promised to share the results soon, so stay tuned!

  • Fivos Aresti: Fivos provided a broader perspective, showing how Clay fits into the bigger picture. He discussed the four pillars of outbound: Email Infrastructure, List Building, Data Enrichment, and Copywriting, explaining the importance of each and how Clay assists in these areas.

  • Stefan KollenbergVer (from Clay): Stefan demonstrated other possibilities you can achieve with Clay and answered numerous questions from the engaged community present at the event

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Attendees' Feedback

Our attendees found immense value in the event, highlighting three key points:

  1. Networking: Meeting like-minded professionals to learn from each other.
  2. Partnership Opportunities: Endless possibilities for collaboration.
  3. Talent Acquisition: The potential to find your next superstar hire.

Shooting of the Event

We captured many great moments at the event, and since images speak louder than words, we want to share the photos for free use on the LinkedIn profiles of our attendees. Don't forget to tag us!

The Clay X ColdIQ event in Barcelona was a significant success, providing valuable insights and networking opportunities for all attendees. The future of outbound sales is bright, and those who embrace the latest tools and strategies will lead the way.

Join us in future events to stay ahead in the outbound industry!

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Dayhana Correa Sánchez
Dayhana Correa Sánchez
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Dayhana Correa Sánchez is Founder & CEO of GoStartup and a digital entrepreneurship consultant. A CPA with a master’s in Digital Marketing, she built a YouTube community of 70K+ subscribers and 4M+ views, collaborating with brands like Google for Startups, Binance, and Payoneer.

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FAQ

What specific benefits can AI tools like Clay bring to outbound sales teams?

AI tools like Clay automate repetitive tasks, freeing up time for strategic work. They improve data quality by enriching contact information, enabling more personalized outreach. This leads to faster, more consistent pipeline building with fewer errors.

How can businesses measure the success of their outbound campaigns effectively?

Tracking key metrics such as response rates, meetings booked, and deal progression helps evaluate campaigns. It’s vital to set clear goals beforehand, and regularly analyze results to optimize messaging and targeting. Tools like Clay can assist by providing real-time analytics.

What are common challenges when implementing a modern sales-tech stack?

Integration issues between tools often cause workflow disruptions and data inconsistencies. Also, teams may resist change due to learning curves. Proper training and phased adoption can ease these challenges and ensure smoother transitions.

How does list building impact outbound sales effectiveness?

Quality lists ensure outreach targets the right people, boosting engagement and conversion. Poor lists waste time and damage reputation. Consistent updating and verification of contact data maintain list accuracy and campaign effectiveness.

Why is focusing on email infrastructure crucial in outbound strategies?

Reliable email infrastructure boosts deliverability and prevents blacklisting, ensuring messages reach prospects’ inboxes. It supports scalability as outreach volumes grow, maintaining professional communication standards necessary for successful outbound campaigns.

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11 GTM APIs Worth Plugging Into Your AI Agents

Eleven GTM tools stand out as worth integrating with AI agents like Claude Code, split across three categories: data feeds that power agents (CompanyEnrich, LeadsFactory, Apollo, Prospeo, PredictLeads), platforms for building agents (Openmart, Nooks, Relevance AI, lemlist), and orchestrators that do both (Clay, Instantly). Each was selected based on API quality, MCP support, coverage, and how cleanly an agent can drive it end-to-end without a human in the loop. The practical playbook stacks them into four layers (data, signals, orchestration, execution), where an agent typically needs one tool per layer rather than all eleven.

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We turned 24 ColdIQ employees into LinkedIn influencers using a five-part playbook: a quarterly internal challenge with cash prizes, full-time designers and content tools to remove friction, 1:1 and group coaching with external LinkedIn experts, hiring people who already wanted to build their brand, and founder-led example setting with the CEO publishing 60+ posts per quarter himself. In under 90 days, the team published 581 posts, gained 34,023 new followers, and added $151,000 in MRR plus 27 new clients. The combined team audience now exceeds 250,000 followers with 15 teammates past 5,000.

Michel Lieben
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