How to Generate 20M LinkedIn Impressions a Year
We generate more than 20 million LinkedIn impressions a year and $5 million in new ARR by treating content as a system instead of chasing viral moments. It starts with naming the exact buyer you want reading, while writing for the operators and peers most likely to spread the post to them. From there we study our own top posts, competitors, and thought leaders to find angles that already proved demand, then lock in two or three weekly topics paired with repeatable formats. Every post gets one job, top, middle, or bottom of funnel, and strong visual design to earn the scroll-stop. The real multiplier is the team: in one 90 day window, 581 posts from 24 people added $151,000 in MRR, because attention only becomes pipeline when the whole playbook runs at scale and connects to a revenue engine.
Michel Lieben
