The Anatomy of a $7M ARR Lead Gen Agency

We built ColdIQ to $7M ARR. Not with a single growth hack or one viral moment, but by connecting every part of the machine: marketing, sales, lead capture, and client delivery into one system where each piece feeds the next.

This is the full breakdown. Every step, every tool, and every person behind it. From how we drive 40,000+ visits per month to how we onboard 30+ new clients in a single quarter.

1. The Marketing Engine: 40,000+ Visits Per Month

Our marketing generates over 40,000 visits per month across five channels. No single channel carries the weight alone. They compound.

LinkedIn

20+ people on our team post a combined 150+ times per month around prospecting, AI, and GTM engineering. Combined, our team accounts reach over 300,000 followers.

Ada, Pilar, and Maria Luisa design our infographics and visual assets. Taplio handles content scheduling and analytics. Scripe supports content ideation and planning.

This channel drives roughly 10,000 visits per month and creates the raw material for our entire outbound motion. People who engage with our content become warm leads that flow into the sales engine.

SEO

Yevhen runs our programmatic SEO operation, which drives approximately 12,000 visits per month.

We publish three types of content:

→ Standard blog articles covering cold email, outbound, and GTM engineering

→ Programmatic pages built and scaled via AirOps

→ Free mini-tools built with Claude Code by Sacha

AirOps handles the programmatic side, generating pages at scale based on keyword clusters and templates. Ahrefs powers our keyword research and competitive analysis. Claude Code builds the mini-tools that double as lead magnets and SEO assets. Webflow hosts everything.

The mini-tools are worth highlighting. They capture emails, demonstrate value, and rank for high-intent keywords simultaneously. One tool does the work of a landing page, a lead magnet, and an SEO page combined.

Paid Ads

Ivan runs our paid campaigns across LinkedIn, Meta, and Google with a budget of roughly $10,000 per month. This channel generates approximately 4,000 visits per month.

The goal is not to generate leads directly from ads. We use paid ads to experiment across channels, amplify content that is already performing organically, and retarget visitors who engaged but did not convert.

Fibbler tracks which target companies engage with our LinkedIn content, so the sales team can follow up with context. Usermaven handles attribution and analytics.

Cold Outreach

Kenny handles our outbound campaigns, which drive approximately 3,000 visits per month.

We run several plays:

→ Value-based lead magnet campaigns that offer something useful before asking for a meeting

→ Inbound-led outbound where we reach out to people who engaged with our content but did not book a call

→ Lookalike company campaigns that find companies similar to our best clients

Every campaign is built on targeted lists of fewer than 5,000 hyper-enriched prospects. Small, precise lists outperform large, generic ones every time.

The outbound stack includes Clay, Instantly, lemlist, Prospeo, FullEnrich, Apify, Wiza, Common Room, and PredictLeads. Clay sits at the center, orchestrating enrichment and scoring across the other providers.

With a combination of these contact finding tools and Claude Code, we built a tool that lets anyone find verified emails instantly.

You can find verified contact data for your target accounts here, for free:

Email Finder Tool

Other Channels

Monika runs our beehiiv newsletter, which keeps our audience engaged between campaigns and drives repeat traffic to the site.

Alex creates YouTube and Instagram videos that repurpose our best content into visual formats. Harry powers our webinars, which generate both direct leads and content that gets repurposed across other channels.

Together, these channels contribute approximately 11,000 visits per month.

2. Lead Capture: Converting Traffic Into Pipeline

Traffic means nothing without capture. To convert the 40,000+ monthly visitors into qualified leads, we run several systems in parallel.

Midbound and Vector re-engage anonymous website visitors. When someone visits our site but does not fill out a form, these tools identify and surface them so we can follow up with context rather than cold outreach.

Customer.io handles our email marketing sequences. Once a visitor enters our ecosystem through any channel, automated email flows nurture them based on their behavior and engagement level.

We also run lead magnet e-book pop-ups and mini-tools across the site. The mini-tools are particularly effective because they deliver immediate value while capturing an email address.

All of this data flows through n8n, which orchestrates the automations. Leads are then scored using Clay, OpenAI, and PredictLeads to determine fit and intent before anything reaches the sales team.

Based on PredictLeads' API and others, we built a mini-tool to track buying signals in real time.

If you want to see which companies are actively researching solutions in your space right now, you can do it for free here:

Intent Signals Tool

3. The Sales Engine: Closing Deals

Jan and Dujam close our deals. The majority of our deals are sales-led, running through 2-3 Google Meet video calls for packages ranging from $5,000 to $10,000 per month.

The sales flow follows a clear sequence:

Precall Preparation

Before any call, prospects receive case studies, a video sales letter, and free video content. This ensures they arrive on the discovery call already understanding what we do and how we deliver results. Prospects are qualified through Default, which automates inbound routing so the sales team only spends time on high-fit leads.

Discovery Call

The account executive connects with the prospect and sends a LinkedIn connection request. This dual-channel approach keeps the conversation alive outside of email and creates a more personal relationship from the start.

Lead Enrichment

Every prospect goes through a research phase using Clay. We pull funding data, headcount, technology stack, tenure of key contacts, and reporting structures. This gives the sales team a complete picture of the account before proposing a solution.

Proposal and Close

Proposals go out via Qwilr, which creates interactive documents that track engagement. We can see exactly which sections a prospect spent time on, which helps tailor the follow-up.

Attio manages the CRM, logging deals and tracking pipeline. Attention records meetings and extracts sales insights automatically. Hyperline handles CPQ for pricing and quotes. Stripe processes payments.

4. Client Delivery: Scaling Service Without Losing Quality

Soheil leads our Service Delivery team, which sometimes onboards over 30 new clients in a single quarter. At that volume, manual onboarding would be a bottleneck that slows everything down.

To stay on top of it, we automated heavily:

→ Onboarding processes automated via n8n so new clients are set up without manual steps

→ GSuite, Supabase, Stripe, and Slack are fully synced so data flows between systems automatically

→ Admin tasks like Slack invites, onboarding links, and secondary domain configuration happen without anyone touching them

This automation exists for one reason: so our GTM Engineers only focus on what adds value to clients. Custom ICP matrix buildouts, creative campaign ideas, and copy are where the human skill matters. Everything else is handled by the system.

The delivery stack includes Airtable for project tracking, n8n for workflow automation, Slack for client communication, Google Suite for collaboration, and Supabase for database management.

The most exciting part of building these systems is that they have no ceiling. You can create based on your own ideas and workflows. For example, one valuable tool we built quickly was our campaign ideation engine.

You can generate campaign ideas based on your ICP and content strategy in seconds, for free:

Campaign Ideation Tool

5. The Engine Behind $7M

Every part of this system feeds the next.

Marketing generates 40,000+ visits per month. Lead capture converts those visitors into scored, qualified leads. Sales closes them at $5,000 to $10,000 per month. Delivery retains them and turns them into case studies that fuel the next round of marketing.

The key is not any single tool or any single hire. It is how tightly the pieces connect. When Kenny runs an outbound campaign that references a case study from Soheil's delivery team, built on data from Yevhen's SEO analysis, and closed by Jan using enrichment from Clay, the entire system compounds.

20+ people post on LinkedIn. That content warms up prospects before outbound ever touches them. Anonymous visitors get identified and scored. Qualified leads enter a sales process backed by deep research. New clients get onboarded in hours, not weeks.

The tools matter. But the people and the connections between systems matter more.

If you want to understand where your GTM motion stands today, you can get a full breakdown here:

GTM Report Tool