[Blog]
Our best content on leveraging AI, Automation and Tech to 10X your outbound sales.
The best GTM teams are moving off tools and interfaces onto repos, terminals, and APIs, running full campaigns from a single plain-language instruction. AI agents fail at GTM without context: skills, API keys for 8 to 12 tools, internal SOPs, and past campaign data. The real shift is replacing the operator who stitches tools together with an API that encodes that knowledge once and runs it on demand.
Michel Lieben[Newsletter]
Intelligence for Modern GTM Teams
Outbound insights that convert, straight to your inbox.
[21 articles]
How teams use Claude Code, agents and new AI tools to run GTM.
ColdIQ runs the operations of a $7M ARR agency on Claap and Claude Code connected over MCP, and the unlock is that Claude queries labelled call data instead of reading raw transcripts. That structure turns objections, client reviews, delivery handoffs, and call coaching into single queries, and the whole setup took one terminal command and an OAuth click.
Soheil Saeidmehr
Trigify founder Max Mitcham runs his marketing with three OpenClaw agents: Bella orchestrates strategy, Rex executes marketing, and Taz manages product, with a daily 9am standup where they review sales calls and metrics to set priorities. The agents research competitors through the Claude Code Chrome extension, write SEO blog posts from trained skills, monitor performance via Trigify's API, and rewrite their own skills based on what works. In one week the AI-written blogs generated 40 inbound leads, and the full 61-minute breakdown shows how the system was built.
Michel Lieben
Anthropic's marketing team runs four Claude Code workflows that show what a modern GTM team can build. An agentic copy workflow reads hundreds of ads with their performance data, flags the weak ones, and rewrites them inside platform character limits, cutting ad copy creation from 2 hours to 15 minutes. A Figma plugin generates up to 100x ad variations by swapping headlines and descriptions across frames, driving a 10x increase in creative output. An MCP server plugged into the Meta Ads API lets marketers query live campaign performance from Claude Desktop, and a memory system logs hypotheses and test results so every new round of creative learns from the last. The through-line is that tasks that used to need engineers are now handled by marketers, and these four are only the starting point.
Michel Lieben[11 articles]
Content, audience and outreach systems that grow on LinkedIn.
We generate more than 20 million LinkedIn impressions a year and $5 million in new ARR by treating content as a system instead of chasing viral moments. It starts with naming the exact buyer you want reading, while writing for the operators and peers most likely to spread the post to them. From there we study our own top posts, competitors, and thought leaders to find angles that already proved demand, then lock in two or three weekly topics paired with repeatable formats. Every post gets one job, top, middle, or bottom of funnel, and strong visual design to earn the scroll-stop. The real multiplier is the team: in one 90 day window, 581 posts from 24 people added $151,000 in MRR, because attention only becomes pipeline when the whole playbook runs at scale and connects to a revenue engine.
Michel Lieben
Expandi analyzed over 100,000 LinkedIn outreach conversations and found seven repeatable patterns behind the highest-performing campaigns. The biggest lifts come from personalization, three-step sequences, and warm connection requests sent right after a profile view or post like. Short messages, conversational copy, multi-channel follow-up, and references to recent activity round out the playbook. The four-tool stack behind it is Expandi for automation and sequencing, Clay for enrichment and intent signals, LinkedIn Sales Navigator for list building, and Zapier for workflow glue. Top performers do not send more messages. They layer the patterns together so the lifts compound.
Michel Lieben
LinkedIn content got ColdIQ past $550K MRR by feeding every post into a 7-step automated workflow. The system captures engagement, enriches contacts via Clay, qualifies with AI models, deduplicates against the CRM, runs waterfall enrichment for 85%+ email coverage, and sends contextual outreach refe
Michel Lieben[102 articles]
Outbound, ads and funnel playbooks with the numbers behind them.
We built three outbound campaigns in one hour with Claude Code for a hotel and tech marketing agency. Each one starts from a live situation: a hotel opening soon, a B2B launch that underperformed, or a competitor's launch. Here are the triggers, the exact emails, and what we fixed after reading them.
Michel Lieben
This 6-step ABM motion brought one client more than $2M in closed-won. It grades every account on fit, tracks intent signals to decide timing, tiers accounts on both, and warms them up with ads and content before the first email lands.
Michel Lieben
Mapping your total addressable market (TAM) starts in your CRM, where closed-won and closed-lost deals define your ICP. From there you build a wide account list, segment it, pick a path per segment, and score every account into a tiered target account list (TAL) before finding three personas per account.
Michel Lieben[246 articles]
Comparisons, alternatives and pricing for AI sales tools.
Explorium is ceasing operations and its AgentSource platform shuts down on December 2, 2026. We compare seven alternatives for company data, people data and signals, from a single API over 40+ providers to specialists in emails, mobiles and hiring signals, and show how to move your workflows before the deadline.
Michel Lieben
Eleven tools carried a LinkedIn account from zero to 80,000 followers and helped take ColdIQ to $7M+ ARR. They split cleanly across ideation, copywriting, visuals, video and planning, and the audience only converts because of one warm outreach play that filters ICP-fit engagers and messages them individually.
Michel Lieben
Explorium has raised $127,000,000. Their CEO Omer Har shared the full stack, stage by stage. Intent signals run ahead of the list, an AI agent qualifies every visitor, and no human touches a lead until it is routed. The pattern worth copying is consolidation: Claude appears in five of the seven stages.
Michel Lieben[20 articles]
Our story, our launches and the systems we run internally.
ColdIQ manages over $300,000 per month in ad spend across Google, Meta, and LinkedIn Ads entirely from the terminal using custom Claude Code skills built by Head of Growth Ivan Falco. The 12 skills cover keyword auditing, negative keyword management, creative fatigue detection, audience building, bi
Michel Lieben
ColdIQ founder Michel Lieben failed 7 businesses in 4 years before building a $7M ARR outbound agency, with each failure teaching a specific skill that later compounded into success. The skill stack included paid acquisition, branding, affiliate monetization, technical ability, client delivery, and
Michel LiebenColdIQ runs the operations of a $7M ARR agency on Claap and Claude Code connected over MCP, and the unlock is that Claude queries labelled call data instead of reading raw transcripts. That structure turns objections, client reviews, delivery handoffs, and call coaching into single queries, and the whole setup took one terminal command and an OAuth click.
Soheil Saeidmehr
