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Lead Generation

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54 articles · Page 2 of 3

LinkedIn vs YouTube for B2B Growth: A Side-by-Side Comparison
MAR 17, 2026

LinkedIn vs YouTube for B2B Growth: A Side-by-Side Comparison

LinkedIn and YouTube both drive B2B revenue through fundamentally different mechanics: LinkedIn builds trust through daily snackable posts and direct prospect engagement, while YouTube builds trust through in-depth educational videos with evergreen search traffic. ColdIQ reached $6M+ ARR through LinkedIn. Jake Trinder built multiple 7-figure revenue channels for Instantly and Clay through YouTube. The right choice depends on your content strengths, production resources, and where your ICP spends time.

Michel LiebenMichel Lieben
How We Built an ABM Campaign That Generated $3M in Pipeline for AirOps
MAR 17, 2026

How We Built an ABM Campaign That Generated $3M in Pipeline for AirOps

We ran an account-based marketing campaign for AirOps that generated $3M in qualified pipeline and $500K in closed revenue over six months. The process started by analyzing existing customers to build a data-backed ICP, then creating a lookalike target list of 800 accounts from a TAM of 15,000. Each account was researched at the persona level, personalized across ads, email, and LinkedIn, and tracked through a synced multi-channel system. Engagement data drove dynamic messaging adjustments by buying stage, and weekly iteration sharpened the campaign over time.

Michel LiebenMichel Lieben
The LinkedIn Ads Funnel That Added $80,000+ in ARR
MAR 17, 2026

The LinkedIn Ads Funnel That Added $80,000+ in ARR

LinkedIn Ads added over $80,000 in new ARR by replacing the one-size-fits-all "Book a Demo" approach with a three-stage funnel. The system moves prospects from awareness (Document Ads, Single Image Ads, Mini-Demo Videos) through proof (UGC, case studies, 90-day retargeting) to conversion (Direct CTA, Testimonial, Conversation Ads on a 30-day window). The full impact compounds when LinkedIn Ads run alongside organic content and outbound outreach in a GTM flywheel that generated over $1M in closed-won revenue for a single client.

Michel LiebenMichel Lieben