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AI Sales

Discover AI-driven methods to boost your sales performance.

68 articles · Page 2 of 3

 Why Companies Are Replacing SDR Teams With GTM Engineers
MAR 17, 2026

Why Companies Are Replacing SDR Teams With GTM Engineers

A single GTM Engineer can replace five hires by owning the full data lifecycle from signal detection to pipeline creation. The role requires fluency in tools like Clay, Instantly, and AI coding platforms, plus a rare mix of sales strategy and technical building skills. ColdIQ launched a talent marketplace to connect companies with pre-vetted GTM Engineers trained on the same frameworks used to run campaigns for 70+ clients.

Michel LiebenMichel Lieben
The Best Intent Signal Tools in 2026
MAR 17, 2026

The Best Intent Signal Tools in 2026

Buying signals fall into three categories: first-party (your own ecosystem), second-party (partner and platform data), and third-party (external market intelligence). First-party signals like website visitors convert best because prospects already know you. Third-party signals like job postings and funding events fill the top of the funnel. The competitive advantage goes to teams that automate the chain from signal capture to enrichment to personalized outreach.

Michel LiebenMichel Lieben