The 6 Best AI GTM Tool Categories For 2026

The 6 Best AI GTM Tool Categories For 2026

I tested over 200 AI GTM tools in 2025.

Most were incremental improvements on existing workflows. A few were genuinely transformative. The tools that stood out all share one characteristic. 

They do not just automate tasks. They enable entirely new capabilities that were not possible before.

After a year of experimentation, six categories emerged as the ones I am most bullish on heading into 2026. These are the tools that will reshape how marketing and sales teams operate.

1. Workflow Builders

Workflow builders orchestrate advanced marketing and sales workflows on autopilot. They connect data sources, enrichment providers, AI models, and execution platforms into unified systems that run without manual intervention.

The value is not in any single integration. It is in the orchestration.

When you can trigger a personalized outbound campaign based on an intent signal, enrich the lead with multiple data providers, score them with AI, and route them to the right sequence automatically, you eliminate hours of manual work per lead.

A great example of this would be running a personalized outbound campaign via Clay on complete autopilot. 

→ A prospect visits your pricing page, gets identified, enriched, scored, and added to a relevant sequence without anyone touching a spreadsheet.

Those are the best platforms to build your workflows:

Clay serves as the central orchestration layer for most GTM teams. It connects to hundreds of data providers and lets you build custom workflows that would otherwise require engineering resources.

AirOps handles content and SEO workflows at scale, automating the research and production processes that typically bottleneck marketing teams.

Default focuses on inbound routing, ensuring leads get to the right rep with the right context immediately.

Relevance AI enables custom AI agent building for teams that need workflows when standard tools are not enough.

Strong campaigns start with the right angle and targeting.

You can generate outbound campaign ideas based on your ICP using our Campaign Ideation tool.

Campaign Ideation Tool

2. AI Video Tools

AI video tools repurpose and edit videos autonomously. Some generate videos from scratch.

They are being used for short-form content clipping, ad creative generation, and even producing entire video series without traditional production workflows.

The speed advantage is dramatic. What used to require a videographer, editor, and days of turnaround now happens in minutes. This unlocks testing at a scale that was not economically viable before.

Example use case: Generating 150+ UGC style assets in under two minutes to A/B test as Meta Ads. Instead of guessing which creative will perform, you test dozens of variations simultaneously.

For video generation

Pika and Runway lead the creative video generation space, turning text prompts and images into polished video content.

Synthesia specializes in AI avatars for corporate and educational content, eliminating the need for on-camera talent.

Google Veo and OpenAI Sora represent the frontier of AI video generation, producing increasingly realistic footage from text descriptions.

For ad generation

Icon and Arcads AI focus specifically on performance marketing, generating ad creatives optimized for conversion rather than aesthetics.

For AI editing

Descript makes video editing as simple as editing a document. You edit the transcript and the video changes accordingly.

Opus Clip automatically identifies the most engaging moments in long form content and clips them for social distribution.

3. AI Coding Tools

AI coding tools enable you to build software in plain English. They translate natural language instructions into functional code, making development accessible to people without traditional programming backgrounds.

For GTM teams, this means building custom tools, automations, and integrations that would otherwise require engineering support. 

Example use case: Building a phone number finder mini-tool for lead generation without writing code. Describe what you want and the AI builds it.

You can see how ours looks right below:

Phone Finder Tool

My personal favorites to use AI for coding:

Cursor combines a powerful code editor with AI assistance that understands your entire codebase. Claude Code excels at complex reasoning and can build sophisticated applications through conversation while Warp reimagines the terminal with AI assistance built in.

Cline provides AI coding support directly inside VS Code. Replit offers a complete cloud development environment with AI pair programming.

Lovable focuses on building web applications through natural language & Windsurf provides AI-powered development workflows.

4. AI Content Ideation Tools

AI content ideation tools help you find viral ideas to inspire high-performing content. They analyze what is working across platforms and surface patterns you can adapt for your audience.

The best content often comes from proven concepts executed with your unique perspective. These tools remove the guesswork from ideation.

Example use case. Using vidIQ to identify outlier YouTube videos in your niche, then repurposing the core idea as a LinkedIn post. The concept is validated. Your job is to be able to adapt it to your audience.

For LinkedIn

Taplio surfaces high-performing posts in your niche and helps with scheduling and analytics.

Scripe focuses on ideation and content planning to keep your publishing calendar full.

Kleo analyzes LinkedIn content performance and suggests improvements.

Formatting issues can hurt reach and readability on LinkedIn.

Preview how your LinkedIn post will look before publishing using our LinkedIn Post Previewer.

LinkedIn Post Previewer

For YouTube

1of10 identifies outlier videos that exceeded expectations.

vidIQ provides comprehensive YouTube analytics and content suggestions.

Viewstats tracks channel and video performance across the platform.

Spotter Studio offers AI-powered insights for YouTube creators.

5. MCPs (Model Context Protocol)

MCPs let AI agents take actions across your software stack. Instead of AI being limited to generating text, it can send emails, update CRMs, schedule meetings, and manage tasks.

This transforms AI from an assistant you talk to into an assistant that works for you. The interface becomes natural language. Execution happens automatically.

For example, you can prompt Claude to review your sales calls, research the attendees, and cancel meetings for unqualified leads without opening your calendar, CRM, or call recording tool.

For prompting actions, Cursor and Claude both support MCP integrations, allowing you to control connected applications through conversation.

To connect apps without native MCP support.

Zapier provides MCP connectors that bridge AI agents with thousands of applications.

The MCP ecosystem is early but evolving quickly. Teams that build these workflows now will have meaningful advantages as the technology matures.

6. AI Sourcing Agents

AI sourcing agents build precise lead lists from natural language descriptions. Instead of manually filtering databases or writing boolean searches, you describe what you want and the agent finds matches.

This turns prospecting from data extraction into strategy. You focus on defining the ideal customer. The agent handles the research.

You can just type something along of the lines of: “Build a list of Marketing Directors at AI native SaaS companies in New York”.

You type it and collect a precise list based on your criterias.

Great platforms proposing these features ↓

Exa provides AI-powered web search that understands semantic queries. Clay includes AI agent capabilities for lead research and list building.

Apify offers web scraping and automation controlled through natural language. Tavily specializes in AI-optimized search for research and data gathering. Relevance AI enables custom agent building for advanced sourcing workflows.

You can find the right people working at your target companies by leveraging our people finder & contact data tools:

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People Finder Tool

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Email Finder Tool

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Which GTM categories are you betting on for 2026?

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