RB2B Review
RB2B helps sales and marketing professionals identify website visitors, uncovering decision-makers and their activity.
It achieves this by leveraging a proprietary network to match individuals to website traffic, allowing for targeted outreach based on firmographic, technographic, and behavioral data.
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RB2B
RB2BRB2B Core Capabilities
Identify actual people and companies
Integrate with CRM and Slack
Filter and route hot leads
Links
Visit WebsiteSocial
Links
Visit WebsiteSocial
Pricing
From$149.00/mo
BillingCredit-based
TrialAvailable
Who is RB2B for?
SMBs
Mid-market
Enterprise
Is RB2B easy to use?
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Who uses RB2B?
Jeremy Grandillon
Co-Founder & CEO at TC9
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Co-Founder at The Klin
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Zayd Syed
Founder & CEO at Valley
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Nadja Komnenic
Head of Sales at HeyReach
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Jacob Bowman
Founder & CEO at OutboundLeads
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What is RB2B
RB2B is a website visitor identification tool designed for sales and marketing teams. It helps you identify 70-80% of your website traffic by matching visitors to real people and companies. This turns anonymous visits into actionable leads, making it easier to follow up and close deals. The main value is real-time lead data pushed to tools like Slack and CRMs, enhancing outreach and pipeline building.
The tool shines when you want to quickly find high-value leads based on filters like company size, revenue, or geography. You can set it up in just 5 minutes and start seeing leads in Slack almost immediately. RB2B is great for teams who want to turn web traffic into qualified prospects without waiting weeks or months.
RB2B integrates with over 50 apps, including Salesforce, HubSpot, and Slack, fitting smoothly into your GTM tech stack for data enrichment and outreach automation. However, it focuses on US-based person-level data and uses company-level ID globally. It's not meant for identifying overseas individuals due to privacy laws like GDPR. Overall, RB2B is practical for fast, reliable lead identification but limited outside US person-level data.
Ideal Customer Profile
RB2B is perfect for sales teams who want to identify 70-80% of their website visitors and turn them into real leads using tools like Slack and HubSpot. Companies like Mixmax and Sendspark use RB2B to build reliable pipelines quickly.
SMBs
Mid-market
Enterprise
Key Features
Identify actual people and companies
Integrate with CRM and Slack
Filter and route hot leads
Connect via LinkedIn and email
Access over fifty app integrations
Ensure SOC2 Type II compliance
Pricing
RB2B offers a Free plan with 150 monthly credits, LinkedIn profile access, Slack integration, and unlimited users at no cost. The Pro+ plan starts at $149/month, includes 300 to 10,000 credits, all Free features plus traffic insights, and integrations like Hubspot and Zapier, with overage fees at 85¢ per credit. A 7-day free trial is available for the Pro+ plan.
Starting price$149.00
TrialAvailable
How simple is RB2B setup?
Complexity
Complexity
Install the RB2B pixel in your website header and connect your Slack and CRM accounts for basic setup. Then, use RB2B’s Hot Leads feature to filter visitors and route leads automatically, allowing you to start getting real-time notifications within minutes.
Frequently Asked Questions
How to use RB2B?
Install the pixel on your site, connect Slack and CRM, then filter and route leads to start building pipeline in minutes.
How much is RB2B?
Free plan includes 150 monthly credits; paid plans start at $149/mo with up to 300 credits and scale from there.
Why choose RB2B?
Identify 70-80% of website traffic, get real-time leads with LinkedIn profiles, and integrate with 50+ apps easily.
How does RB2B work?
Tracks visitors using cookies and IP, identifies people and companies, then sends leads to your CRM and Slack for action.
Is RB2B free?
Yes, with 150 free credits per month; full features trial lasts 7 days before reverting to free plan limits.
Is RB2B a partner?
Yes, RB2B partners include HubSpot, Salesforce, Apollo, Clay, and Demandbase integrations for enhanced lead insights.
How to learn RB2B?
Use the RB2B Academy for setup guides, workflows, and email templates; plus live support is available 24/7.
What are RB2B alternatives?
Alternatives include Demandbase, Apollo, and HubSpot, but RB2B offers superior real-time lead ID and seamless integrations.
What are RB2B reviews?
Users rate RB2B 4.5 stars with praise for quick lead delivery and improving outreach success within minutes.
Does RB2B have an API?
RB2B integrates with 50+ apps via webhooks and native connectors, enabling flexible API-like workflows.
Does RB2B have a trial or a demo?
Yes, a 7-day full-featured free trial is included; a product demo and live support are also available.
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