Best Data Attribution Tools

Dreamdata helps B2B marketing teams, CMOs, and marketing operations optimize marketing by providing a 360° view of customer journeys and revealing the ROI of go-to-market activities. It achieves this by automatically collecting, modeling, and activating B2B go-to-market data, and by syncing data back to ad platforms.

Shield Analytics for LinkedIn helps creators and brands easily track and measure the performance of their organic posts and personal profiles. It offers a simple dashboard to browse, search, sort, and filter all posts with lifetime metrics, giving insights such as audience demographics and engagement tracking.

Ruler Analytics tracks and attributes marketing touchpoints to revenue, enabling data-driven decisions. It integrates leads, CRM, and campaigns for clear marketing impact and growth.

FirstPromoter simplifies affiliate marketing with seamless integration, powerful tracking, and automated payouts. Scale subscription-based businesses easily using customizable dashboards and detailed reports.

Sparkroom is a cloud-based marketing technology for lead management, automation, and cross-channel attribution that boosts ROI. It centralizes marketing and lead data for efficient, actionable performance insights.

Attribution tracks every marketing touchpoint to optimize CAC, CAC Payback, and LTV:CAC metrics. Scale acquisition with precise, real-time multi-touch attribution insights.

C3 Metrics is a privacy-centric, AI-powered platform delivering full-funnel marketing measurement and multi-touch attribution for large advertisers. It provides granular insights on media spend, effectiveness, and efficiency without using cookies or PII.

CaliberMind helps chief marketing officers, demand generation teams, marketing operations, and marketing analysts to enhance their B2B marketing analytics. It delivers this value by consolidating chaotic marketing data, identifying insights, and optimizing campaign performance with AI and machine learning.

Cometly uses AI-powered multi-touch attribution and server-side tracking to optimize ad campaigns and maximize revenue. It unifies marketing data for smarter, real-time decisions and better ad performance.

Eulerian Marketing Platform centralizes data for real-time analytics, attribution, and media activation. Optimize marketing decisions while reducing costs with AI insights and custom reports.

Full Circle is a Salesforce-native platform delivering data-driven Multi-Touch Attribution and customer journey insights to optimize marketing and sales performance. It provides real-time, accurate data for better campaign alignment and improved revenue growth.

Highspot helps marketing, sales, revenue operations, sales training, and partner enablement professionals to improve sales productivity and hit revenue targets with confidence. It offers unified AI-driven sales enablement, content and play management, buyer engagement tools, and training/coaching programs, optimizing go-to-market initiatives and providing actionable analytics.

HockeyStack assists B2B marketing and sales teams in boosting pipeline and efficiency using AI agents. It achieves this by reporting on pipeline from initial impressions to closed deals and automating manual workflows with tailored AI workflows.

LeadsRx provides multi-touch attribution and customer journey analytics to optimize marketing performance across all channels. Its Universal Pixel™ captures complete data for better, unbiased marketing decisions.

Paramark uses statistics and machine learning to analyze marketing incrementality, optimize budgets, and forecast results accurately. It helps marketers plan confidently and maximize campaign impact.

Propensity is an ABM platform delivering contact-level attribution and real-time, omnichannel lead targeting for predictable pipeline growth.

RedTrack is an all-in-one performance marketing platform offering 100% conversion tracking, real-time ad spend sync, and automated campaign optimization. It delivers accurate revenue attribution across 200+ integrations to boost ROI and reduce ad waste.

Roivenue offers cookie-less measurement and AI-driven attribution for full-funnel marketing insights. Boost ROI with comprehensive, GDPR-compliant performance data across all channels.

Wicked Reports provides accurate, multi-touch marketing attribution with automated insights for profitable growth. It helps businesses optimize ad spend by linking revenue to conversion data.

PostHog is a Product OS with analytics, session replay, feature flags, and data warehousing. It unifies customer data for informed product decisions and scalable pay-per-use pricing.

CampaignTracker centralizes UTM tags to eliminate spreadsheets and ensure accurate attribution analytics. Save time and improve campaign insights with consistent tag management.

Fibbler matches LinkedIn Ads data to CRM accounts, proving pipeline impact and revenue. It syncs ad and organic engagement to HubSpot or Salesforce for instant attribution insights.

DataFast is a simple web analytics tool that tracks marketing channels driving revenue and boosts business growth. It offers fast setup, revenue attribution, and actionable insights to increase conversions.

AffiliateWP is a WordPress plugin for easy affiliate program setup with advanced tracking, 1-click payouts, and customizable dashboards to grow your revenue.

Refersion is an easy-to-use affiliate management platform that tracks sales, automates commissions, and enables one-click payouts to grow your partner sales faster.

CJ powers the world’s largest partnership-based performance marketing ecosystem, driving scalable commerce growth and meaningful customer engagement.

Everflow is a performance marketing platform that tracks all channels and manages affiliates with real-time data for scalable revenue growth. It offers transparent reporting, compliant partner payments, and seamless integrations to optimize marketing performance.

ClickMagick provides next-level ad tracking and attribution for accurate data and higher ROI. Optimize campaigns with TrueTracking®, bot protection, and seamless integrations.

Piwik PRO is a HIPAA-compliant analytics platform that collects, analyzes, and activates patient data securely. It offers web and mobile analytics, tag management, consent management, and marketing optimization.