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Home→Tools→Supermetrics

Supermetrics Review

Supermetrics

Supermetrics

Connect, manage, analyze, and activate marketing data

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Get Supermetrics

Supermetrics connects, manages, analyzes, and activates marketing data to drive business growth. It integrates 150+ sources for efficient reporting and optimized campaigns

Post & Engagement Analytics
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Supermetrics Core Capabilities

Connect all marketing data sources
Organize and standardize data automatically
Analyze growth drivers and patterns

Links

Visit Website

Social

LinkedInLinkedInFacebookInstagramTwitterYouTube

Pricing

From$37.00/mo
BillingPer add-on
TrialAvailable

Who is Supermetrics for?

SMBs
Mid-market
Enterprise

Is Supermetrics easy to use?

5m30m1h2h3hCustom

What are Supermetrics alternatives?

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Who uses Supermetrics?

Ivan Falco
Ivan Falco
Head of Growth at ColdIQ
View tech stack →
AirOps
AirOps
View tech stack →
View all tech stacks

What is Supermetrics

Supermetrics is an AI-powered marketing decision tool designed to connect, organize, analyze, and activate marketing data across channels. It fits in the marketing analytics category and stands out by automatically unifying all online and offline sources, delivering clean, reliable insights that help teams make smarter budget and campaign decisions. It shines in situations where marketers need to save time on data collection and focus on strategy. Results come fast—users see up-to-date dashboards and actionable insights in minutes, not months. Supermetrics works well for marketing, data, and development teams aiming to link campaigns directly to revenue and automate optimization. Supermetrics integrates smoothly into the go-to-market stack by connecting data sources and feeding insights back into ad platforms, email systems, and engagement tools. It’s not designed to replace full customer data platforms or handle deep CDP functions. Instead, it excels at making marketing data simpler, faster, and more actionable for driving growth.

Ideal Customer Profile

Supermetrics is recommended for marketing, data, and development teams who want to connect all marketing data, get accurate insights, and easily turn them into actions. Trusted by over 200,000 companies, including Accenture, it helps make better marketing decisions fast.

SMBsMid-marketEnterprise

Key Features

Connect all marketing data sources
Organize and standardize data automatically
Analyze growth drivers and patterns
Activate insights across platforms
Scale with composable building blocks
Ensure data security and compliance

Pricing

Supermetrics offers three pricing tiers starting at $37/month when billed yearly, with packages varying by the number of data sources (3 to unlimited), users (1 to custom), and accounts per source. Plans include automated data refreshes (weekly to on-demand), dashboards, API access, and no data volume fees, with Enterprise offering advanced features like data transformations and premium support. A 14-day free trial is available with no credit card required to test connectors and destinations.

Starting price$37.00
TrialAvailable

Starter

$47.00

Per User, Monthly or Annually

It includes

  • 3 data sources
  • 1 user
  • 3 accounts per source
  • Weekly data refresh
  • 1 core destination
  • No volume fees

Starter

$37.00

Per User, Annually

It includes

  • 3 data sources
  • 1 user
  • 3 accounts per source
  • Weekly data refresh
  • 1 core destination
  • No volume fees

Growth

$222.00

Per User, Monthly or Annually

It includes

  • 6 data sources
  • 2 users
  • 7 accounts per source
  • Daily data refresh
  • 1 core destination
  • No volume fees

Growth

$177.00

Per User, Annually

It includes

  • 6 data sources
  • 2 users
  • 7 accounts per source
  • Daily data refresh
  • 1 core destination
  • No volume fees

Enterprise

Custom

Per Team, contact for details

It includes

  • Custom user limit
  • Custom account limit
  • On-demand refresh
  • Multiple teams
  • Full data transformations
  • Premium support

Don't want a Supermetrics subscription?

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How simple is Supermetrics setup?

5m30m1h2h3hCustomAdvancedComplexity

Supermetrics implementation involves connecting your marketing data sources and configuring basic settings to unify your dashboards, which can be done solo in minutes. Then, customize data mapping and workflows as needed to automate insights and activate marketing actions for optimized growth.

Frequently asked questions

How to use Supermetrics?
Connect your marketing data from multiple sources, organize it automatically, analyze performance, and activate insights across platforms to optimize campaigns.
How much is Supermetrics?
Plans start at $37/month (billed yearly) for Starter and $177/month for Growth; Enterprise pricing is custom. No usage fees apply.
Why choose Supermetrics?
Save hours on manual data tasks by automating data collection, cleaning, and visualization with industry-leading connectors trusted by 200,000+ companies.
How does Supermetrics work?
It integrates with marketing platforms, automates data refreshes, cleans and standardizes data, and delivers actionable insights via dashboards.
Is Supermetrics free?
Supermetrics offers a 14-day free trial with no credit card required for any connector or destination.
Is Supermetrics a partner?
Yes, Supermetrics has a partner program designed to support agencies and businesses with tailored collaboration options.
How to learn Supermetrics?
Learn via free trial, webinars, tutorials, blog posts, templates, and documentation available on their website.
What are Supermetrics alternatives?
Alternatives include other marketing data tools with varying pricing, but Supermetrics offers fixed pricing without data volume fees.
What are Supermetrics reviews?
Users praise significant time savings (up to 160 hours/month), improved data granularity, and increased marketing efficiency.
Does Supermetrics have an API?
Yes, Supermetrics provides API and MCP access for advanced data integration and custom solutions.
Does Supermetrics have a trial or a demo?
Supermetrics offers a free 14-day trial and live demos upon request to explore features and usage.
Ask aboutSupermetricsSupermetrics

Who uses Supermetrics?

Ivan Falco
Ivan Falco
Head of Growth at ColdIQ
AirOps
AirOps
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