
Microsoft Clarity is a free analytics tool that shows where users click, scroll, and engage on your site. It helps improve user experience with heatmaps and session recordings.
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Get startedMicrosoft Clarity is recommended for businesses and marketers who want to understand how users experience their websites and apps with AI-driven insights. It helps you find where users get stuck, what grabs attention, and how to boost sales with tools trusted by companies like Instacar and Allevents.
Microsoft Clarity is completely free forever with no traffic limits or forced upgrades, offering unlimited heatmaps, websites, and team members. It includes full access to features like session recordings, rich segmentation with 40+ filters, Copilot insights, and easy Google Analytics integration. Clarity supports over 2 million sites and apps globally, is GDPR and CCPA ready, and does not share your data with third parties.
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Microsoft Clarity requires adding a small snippet to your website or integrating its lightweight SDK for apps, which can be done solo in minutes. After setup, you can immediately start viewing session recordings, heatmaps, and AI-driven insights to understand user behavior.