Discover our GTM Flywheel: Content, Ads & Outbound working as oneLearn more

Hotjar Review

Hotjar
Hotjar

Website heatmaps and behavior analytics tools

Claim the ProductGet Hotjar
Hotjar reveals real user behavior with heatmaps, recordings, surveys, and feedback to optimize websites. Gain actionable insights to improve conversions and user experience
Digital Marketing AI Agents
Conversion Funnel Analysis
Conversion Rate Optimization
Customer Behavior Analytics
Website Marketing Software
Ask aboutHotjarHotjar
Need expert help? Talk to ColdIQ
Hotjar Core Capabilities
Heatmaps to improve pages
Recordings of real user sessions
Feedback from users directly
Links
Visit Website
Social
Pricing
From$32.00/mo
TrialAvailable
Who is Hotjar for?
Startups
SMBs
Mid-market
Is Hotjar easy to use?
Who uses Hotjar?
Alexander Coe
Gong
PhantomBuster
Apollo
Featured
CompanyEnrich

CompanyEnrich

Real-time verified B2B data APIs.

Real-time B2B data access
Verified company and profile data
Semantic search capabilities
Starting at $49Learn More

What are Hotjar alternatives?

Crazy Egg
Crazy Egg
Understand visitors, improve website performance.
View
Pricing: Starting at $29.00
Trial: Available, 30 days of trial.
A/B Testing Tools
Conversion Rate Optimization
Heap
Heap
Complete digital insights for user journeys.
View
Pricing: Starting at $0.00
Trial: Available, trial length not specified.
Data Enrichment
Conversion Funnel Analysis
Customer Behavior Analytics
VWO
VWO
Optimize digital experiences and maximize conversions.
View
Pricing: Starting at $665.00
Trial: Available, 15 days of trial.
A/B Testing Tools
Data Enrichment
Conversion Rate Optimization
Amplitude
Amplitude
AI-powered digital analytics for growth.
View
Pricing: Starting at $49.00
Trial: Trial isn't available.
AI Data Insights
Reporting & BI Agents
Customer Segmentation & Scoring
Conversion Funnel Analysis
Customer Behavior Analytics
Cohort & Retention Analytics
Optimizely
Optimizely
AI-powered platform to optimize marketing.
View
Pricing: Starting at Pricing not listed; talk to sales.
Trial: Trial isn't available.
A/B Testing Tools
Content Creation Tools
Conversion Rate Optimization
Fullstory
Fullstory
Behavioral data analytics for user experience.
View
Pricing: Starting at Pricing not listed; talk to sales.
Trial: Available, 14 days of trial.
Reporting & BI Agents
Content Personalization
Live Data Sources
Conversion Funnel Analysis
Customer Behavior Analytics
Behavioral Marketing Software
Featured
AirOps

AirOps

AI-powered platform for content orchestration

Visibility into AI search rankings
Prioritize relevant action opportunities
Content creation and refresh workflows
Starting at $200Learn More

What is Hotjar

Hotjar is a website analytics and user feedback tool. It helps you understand how visitors interact with your site by showing heatmaps, session recordings, surveys, and feedback polls. This tool fits into the category of behavior analytics and user experience optimization. People use Hotjar because it reveals real user behavior behind the numbers, helping improve conversions and site performance without needing technical skills. Hotjar works best for marketing teams, product managers, and UX designers who want to spot user pain points, validate ideas, and improve customer journeys. You can start seeing useful insights quickly after setup, thanks to its easy and fast installation. It requires no credit card to try, making it easy to begin without upfront commitment. Hotjar integrates smoothly with other tools like Google Analytics and Zapier, slotting into your GTM stack as a feedback and behavior analytics layer. However, it’s not a replacement for deep quantitative analytics or CRM systems. It’s designed to complement existing tools by adding direct user insight and visual behavior data.

Ideal Customer Profile

Hotjar is recommended for teams who want to see real user behavior behind website numbers and improve user experience. It helps marketing, product, and research teams like HubSpot Academy and Reed.co.uk make changes that convert and keep customers happy.

Startups
SMBs
Mid-market

Key Features

Heatmaps to improve pages
Recordings of real user sessions
Feedback from users directly
Surveys to measure satisfaction
One-on-one user interviews
Integrations with popular platforms

Pricing

Hotjar offers four pricing plans starting with a free Basic plan that allows 35 daily sessions and unlimited heatmaps for a single site. The Plus plan at $32/month supports 100 daily sessions and adds page view filters and Events API, while the Business plan at $80/month includes 500 daily sessions, behavior filters, frustration scores, and funnels. The Scale plan at $171/month is designed for large sites with 500+ daily sessions, console tracking, SAML SSO, dedicated customer success manager, and priority support.

Starting price$32.00
TrialAvailable

Basic

Free

Per Single site, Monthly or Annually

It includes

  • 35 daily sessions
  • Unlimited heatmaps
  • Basic filters
  • HubSpot integration
  • Recordings
  • Dashboards

Plus

$32.00

Per Single site, Monthly or Annually

It includes

  • 100 daily sessions
  • Page view filters
  • Events API
  • Session info filters
  • Includes Basic features
  • Unlimited heatmaps

Business

$80.00

Per Single site, Monthly or Annually

It includes

  • 500 daily sessions
  • Behavior filters
  • Frustration scores
  • Custom integrations
  • Includes Plus features
  • Funnels and trends

Scale

$171.00

Per Single site, Monthly or Annually

It includes

  • 500+ daily sessions
  • Console tracking
  • SAML SSO
  • Dedicated CSM
  • Priority support
  • Webhooks and API

How simple is Hotjar setup?

Complexity
Intermediate

Hotjar implementation starts by signing up and adding a simple tracking snippet to your website, which takes only a few minutes. Then, you can quickly configure basic features like Heatmaps or Recordings to start gaining insights without complex setup.

Frequently Asked Questions

How to use Hotjar?
Sign up, add Hotjar code to your site, and start observing user behavior with heatmaps, recordings, surveys, and feedback tools.
How much is Hotjar?
Plans range from free to $171/month based on sessions and features; choose Basic, Plus, Business, or Scale based on needs.
Why choose Hotjar?
Hotjar combines heatmaps, recordings, surveys, and interviews to reveal real user behavior and feedback in one platform.
How does Hotjar work?
Hotjar tracks user interactions, sessions, and feedback to visualize behavior and collect insights that improve website experience.
Is Hotjar free?
Yes, Hotjar offers a free Basic plan with up to 35 daily sessions, unlimited heatmaps, and basic features forever.
Is Hotjar a partner?
Yes, Hotjar offers a partner program with up to 25% recurring revenue for every referral.
How to learn Hotjar?
Access Hotjar guides, blogs, and resources to master features and improve user experience insights effectively.
What are Hotjar alternatives?
Alternatives include Crazy Egg, FullStory, and Mouseflow, offering heatmaps, user behavior analytics, and session recordings.
What are Hotjar reviews?
Users praise Hotjar for easy setup, comprehensive behavior insights, and effective feedback collection to boost website conversions.
Does Hotjar have an API?
Yes, Hotjar offers APIs to track custom user actions and attributes, export survey data, and automate user management.
Does Hotjar have a trial or a demo?
Yes, Hotjar offers a free Basic plan forever and options to book a personalized demo anytime.

Comments

Loading...