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Home→Tools→Carta

Carta Review

Carta

Carta

Unified platform managing private capital workflows.

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Carta is an ERP for private capital that unifies workflows, data, and people, enabling real-time visibility, strategic modeling, and seamless fund and equity management.

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Carta Core Capabilities

Real-time visibility and control
AI-powered workflow automation
Strategic scenario modeling

Links

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Pricing

From$150.00
BillingPer stakeholder
TrialAvailable

Who is Carta for?

Startups
Scale-ups
Mid-market

Is Carta easy to use?

5m30m1h2h3hCustom

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Who uses Carta?

Jaspar Carmichael-Jack
Jaspar Carmichael-Jack
Founder & CEO at Artisan
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What is Carta

Carta is a private capital management platform designed for startups, venture capital, private equity firms, portfolio companies, and individual investors. It connects workflows, data, and people in one unified system, giving real-time visibility and control over funds, equity, and portfolios. Trusted by over 50,000 companies, Carta manages $4 trillion in assets and supports 1.6 million equity holders globally. The platform excels in managing funds, SPVs, cap tables, portfolio tracking, and LP reporting. Users see results quickly, with capital activity reflected within a day or two. It speeds up fund administration, compliance, and tax processes by consolidating these functions in one place, reducing errors and delays. Carta integrates as a central system in the private capital tech stack, complementing CRM, tax, and portfolio management tools. It’s not built for general accounting or non-private capital financial management, so teams should use it specifically for private market operations. Overall, Carta simplifies complex workflows and scales with your investment business.

Ideal Customer Profile

Carta is recommended for startups, VCs, private equity firms, portfolio companies, and individual investors who want to manage funds, cap tables, and equity all in one place. Companies like Relativity LLC and Legalist use Carta to connect workflows, data, and people with ease.

StartupsScale-upsMid-market

Key Features

Real-time visibility and control
AI-powered workflow automation
Strategic scenario modeling
Enhanced data accuracy and compliance
Seamless end-to-end collaboration
Expert support and insights

Pricing

Carta offers four pricing plans—Launch, Build, Grow, and Scale—starting at $150, with increasing stakeholder limits and advanced features like 409A valuations, board meetings, and IPO advisory in higher tiers. Launch is free for up to 25 stakeholders and includes basic cap table management, while Build and Grow add white-glove onboarding, priced round modeling, and flexible limits. Scale includes all features plus ASC 718/IFRS reporting, exit modeling, and SSO for admins, with add-on products available for additional customization.

Starting price$150.00
TrialAvailable

Starter

$0.00

It includes

  • Basic features
  • Email support

Professional

$12.00

It includes

  • Advanced features
  • Priority support
  • API access

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How simple is Carta setup?

5m30m1h2h3hCustomSeniorComplexity

Implementing Carta involves structured onboarding where teams collaborate to integrate fund, equity, and portfolio data, requiring several days of setup and alignment. Users should prepare for coordinated workflows and system configuration to leverage Carta’s unified private capital platform fully.

Frequently asked questions

How to use Carta?
Sign up and manage equity, funds, and cap tables easily with Carta's unified platform for startups, investors, and private equity firms.
How much is Carta?
Carta offers four plans—Launch (free), Build, Grow, and Scale—customizable with add-ons; contact sales for pricing details.
Why choose Carta?
Carta connects workflows, data, and people in one platform with real-time insights, compliance support, and expert advisory.
How does Carta work?
Carta centralizes equity, fund, and portfolio management with AI-driven automation, compliance tools, and collaborative workflows.
Is Carta free?
Yes, Carta's Launch plan is free for up to 25 stakeholders and $1M raised; paid plans offer advanced features.
Is Carta a partner?
Carta partners with law firms, venture capital, private equity, and accelerators to deliver integrated equity management solutions.
How to learn Carta?
Learn Carta via personalized demos, documentation, support resources, and expert guidance available on their website.
What are Carta alternatives?
Alternatives include Pulley, Capshare, Shareworks, and EquityEffect, offering various equity and fund management features.
What are Carta reviews?
Users praise Carta for ease of use, comprehensive equity tools, tax support, and excellent customer service.
Does Carta have an API?
Yes, Carta offers API access for seamless integration with payroll, HRIS, and other enterprise systems.
Does Carta have a trial or a demo?
Carta provides free demos on request to explore features and customize equity management plans.
Ask aboutCartaCarta

Who uses Carta?

Jaspar Carmichael-Jack
Jaspar Carmichael-Jack
Founder & CEO at Artisan
Gong
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