Get the best GTM dealsView deals
  • Agency
  • Learn
  • Blog
  • Agency
  • Learn
  • Blog
  • Get in touch
All there is to know about the latest prospecting techniques

Product

AgencyAccelerator ProgramInboxes

Ressources

AI Sales ToolsSales ToolsAI AgentsData SourcesLinkedIn ToolsAI Marketing ToolsEmail FinderMobile FinderBlogWe're Hiring

Get In Touch

[email protected]
@MichLieben
Michel Lieben
@MichLieben
Contact us
Clay Expert ColdIQ BadgeEnterprise Partner ColdIQ Badge
Copyright 2025 © ColdIQ LLC.
PrivacyTerms
All rights reserved.
  1. Home
  2. SALES TOOLS
  3. Account Research

Best Account Research Tools

Account Research tools pull together information about potential customers from multiple sources and organize it into something useful. Sales teams at companies like Salesforce or HubSpot use these to research accounts that might buy their software, getting a complete picture in minutes instead of spending hours googling and taking notes. The tools connect to your CRM, public databases, news feeds, and financial reports to build profiles of companies you want to sell to. The technology works by connecting to different data sources through APIs and processing the information with AI. When you search for a company, these tools scan earnings calls, press releases, job postings, and regulatory filings to find relevant details. They organize this into readable summaries that highlight things like recent executive changes, new funding rounds, or technology investments that might signal a buying opportunity. You get structured profiles with company size, revenue, tech stack, and recent developments all in one place. Account Research platforms do more than basic sales intelligence tools or firmographic data providers that just give you company size and contact lists. While those tools focus on lead generation, these dig deeper to understand what's actually happening at a company. A typical sales intelligence tool might tell you that a company has 500 employees and uses Salesforce. These customer intelligence solutions will also tell you they just hired a new CTO, raised Series B funding, and their CEO mentioned digital transformation in their last earnings call. Sales teams use these company research platforms to decide which accounts to prioritize and how to approach them. Account executives create personalized outreach based on recent company news or executive statements. Marketing teams refine their target customer profiles and plan account-based campaigns around companies showing specific buying signals. The tools help revenue teams spot opportunities earlier and tailor their approach to what's actually happening at each prospect. As more businesses focus on fewer, larger deals, having detailed account intelligence becomes more valuable than casting a wide net.

See also:

Email Spam Tester
Best Sales Tools
Meeting Assistants
Customer Service
Copywriting
Warm Intro
Visitor Identification
Sales Reporting
Sales Funnel
Workflow Automation
Attio

Attio

Customer relationship magic

View

Pricing

Starting at $36

Key Features

AI-native CRM platform
Powerful automation engine
Real-time data sync
Attio

Attio

View

Attio helps businesses, including startups and enterprises, build, scale, and grow by providing an AI-native CRM. It connects data, automates workflows, deploys AI for tasks like prospecting, and offers detailed reports, adapting to how the business works for a flexible and fast CRM model.

Best For

Startups
Scale-ups
SMBs
Lavareach

Lavareach

AI Powered Prospect Research

View

Pricing

Starting at $20

Key Features

Research companies at scale
Upload lists via CSV or extension
Personalize email and LinkedIn messaging
Lavareach

Lavareach

View

LavaReach helps sales representatives and founders research companies and personalize outbound communications efficiently. It delivers value by using AI to research companies at scale, personalize messaging, and provide detailed account cards, starting from uploaded lists or imported data.

Best For

Startups
SMBs
Mid-market
Databook

Databook

Strategic Relationship Management

View

Pricing

Pricing not listed; talk to sales.

Key Features

Unified planning and execution
Predictive account scoring
Coaching workflows with exec-ready outputs
Databook

Databook

View

Databook helps enterprise sales teams target, plan, and prepare for customer interactions more effectively. It delivers AI-powered agentic workflows and trusted insights, integrating with existing tools to generate customized assets and improve sales productivity.

Best For

Mid-market
Enterprise
Free Lookalike Finder

Free Lookalike Finder

Find similar companies fast, free.

View

Pricing

Free

Key Features

Free Lookalike Finder core functionality
User-friendly interface
Regular updates and improvements
Free Lookalike Finder

Free Lookalike Finder

View

ColdIQ Company Finder quickly finds similar companies with match scores, industries, and contacts. Download top 100 competitors free for marketing or research.

Best For

Enterprises
SMB
Startups
Endgame

Endgame

Your best deals are hidden in product data

View

Pricing

Pricing not listed; talk to sales.

Key Features

Revenue organization performance elevation
Instant answers from multiple sources
Personal digests scheduling
Endgame

Endgame

View

Endgame helps enterprise sellers win interactions by providing insights from various sources for account research and planning. It pulls in data from emails, calls, CRM, product docs, LinkedIn, news, and financials, then structures and connects this data to reveal important information for reps, giving them context for strategic engagement.

Best For

Scale-ups
Mid-market
Enterprise
Correlated

Correlated

Revenue Expansion Platform for Sales

View

Pricing

Pricing not listed; talk to sales.

Key Features

Find highest propensity accounts and buyers
Sync leads to right team
Provide clear actionable sales insights
Correlated

Correlated

View

Correlated helps sales teams identify high-potential accounts and buyers, enabling them to focus on the most promising leads. It achieves this by tracking data from various sources, using AI to analyze propensity to buy, and providing actionable insights for sales, SDR, and CS teams.

Best For

Scale-ups
SMBs
Mid-market
Enterprise
BlueAcquire

BlueAcquire

Public Map Data

View

Pricing

Starting at $5.5

Key Features

Off-market deal origination
Proprietary data-driven sourcing
Personalized messaging creation
BlueAcquire

BlueAcquire

View

BlueAcquire helps buyers and investors discover local businesses for acquisition directly from an interactive map. It delivers efficiency by exporting targeted lists of companies and offering deal origination services to match specific acquisition criteria.

Best For

SMBs
Mid-market
Enterprise
Linkder

Linkder

Visual link inspector

View

Pricing

Pricing not listed; talk to sales.

Key Features

Visually inspect websites quickly
Add notes to each link
Mark links as match or not
Linkder

Linkder

View

Linkder helps people quickly inspect lists of websites or social media profiles to determine if they are a match. It presents websites one at a time with options to mark them as a match or not and add notes, then exports the results to a CSV file.

Best For

Startups
SMBs
Agencies
RightBound

RightBound

Re-define Your Outbound Sales Development

View

Pricing

Starting at $800

Key Features

Integrated prospecting and data enrichment
AI-powered data from top sources
Enrich and update prospect data
RightBound

RightBound

View

RightBound helps GTM teams by enriching, tracking, expanding, and discovering prospect data within their CRM and sales engagement platforms. It delivers value by using AI to source B2B data from multiple sources, ensuring data accuracy, identifying new prospects, and monitoring changes within target accounts.

Best For

Startups
Scale-ups
SMBs
Leadbay

Leadbay

Your B2B leads today. Predictive configurable powerful.

View

Pricing

Starting at $145

Key Features

Discovers and qualifies SMB leads
Leads others can’t find
Adds emails to waiting list
Leadbay

Leadbay

View

Leadbay helps B2B sales teams who prospect in the field by providing an AI companion that generates qualified leads and predicts revenue growth. It trains an AI model on company knowledge from sources like CRM, ERP, and CSV files, combining market data and pattern recognition to imitate sales instincts.

Best For

SMBs
Telepathic

Telepathic

The Ultimate Sales Research Tool for BDRs

View

Pricing

Starting at $90

Key Features

End-to-end SEO software
AI researching agent
AI content writing agent
Telepathic

Telepathic

View

Telepathic offers sales-led software companies an AI sales rep to embed on their website, converting visitors into qualified leads and increasing page conversion. It achieves this by providing personalized, reliable, and compliant interactions, gathering customer insights, and integrating with existing CRM and other systems, ultimately saving on headcount and improving sales metrics.

Best For

Startups
Scale-ups
SMBs
Telescope

Telescope

Discover new prospects with every swipe.

View

Pricing

Starting at $59

Key Features

Niche target market search
Natural language search
Similar company discovery
Telescope

Telescope

View

Telescope helps sales and business development representatives quickly find qualified B2B leads and companies. It leverages natural language search, AI-driven matching based on ideal customer profiles, and data enrichment to deliver accurate contact information efficiently.

Best For

Startups
Scale-ups
SMBs
AlgOps

AlgOps

Scale Sales Development Without Hiring

View

Pricing

Pricing not listed; talk to sales.

Key Features

Create datasets for AI
Best-in-class mapping
Connect any RAG AI agent
AlgOps

AlgOps

View

AlgOps helps revenue operations teams by predicting account revenue potential and optimizing outreach. It enriches account data and uses AI to forecast outcomes, recommend sales activities, and monitor account trends for upsell opportunities and churn prediction.

Best For

Startups
Scale-ups
SMBs
Mid-market
Enterprise
FlowChat

FlowChat

Chat Management System for Social Media

View

Pricing

Starting at $247

Key Features

AI integration for templates
Automate with WebHooks
Import leads from socials
FlowChat

FlowChat

View

Multi-Platform Chat Management helps salespeople and marketers build lead lists by importing potential clients from various social media platforms into one place. It delivers this value through a Chrome extension that quickly adds leads from Facebook, Instagram, LinkedIn, X, TikTok, Telegram, Discord, Slack, Pinterest, Skool, NextDoor, WhatsApp, YouTube, and Reddit, streamlining lead generation and management.

Best For

Startups
Scale-ups
SMBs
Intandemly

Intandemly

All-in-One Account Based Marketing for SMBs

View

Pricing

Pricing not listed; talk to sales.

Key Features

AI-driven lead discovery
Multi-channel outreach cadences
Human-led personalized execution
Intandemly

Intandemly

View

Intandemly helps SMBs accelerate growth by providing an all-in-one account-based marketing platform and dedicated sales specialists. It achieves this by combining people, processes, and a sales platform to identify perfect client matches, engage prospects through multiple channels, and foster relationships with top-tier clients.

Best For

SMBs
Mid-market
Enterprise
Clodura

Clodura

AI Powered Lead Generation Platform

View

Pricing

Starting at $90

Key Features

All-in-one GTM platform
Real-time email verification
AI-powered outreach
Clodura

Clodura

View

Clodura.AI offers sales professionals a GenAI-powered platform to enhance prospecting and closing deals. It provides a comprehensive B2B database, sales engagement tools, email verification, buyer intent identification, and data enrichment, leading to more efficient outreach and higher conversion rates.

Best For

SMBs
Mid-market
Enterprise
Plena

Plena

AI Robots for Sales Automation

View

Pricing

Free

Key Features

Plena core functionality
User-friendly interface
Regular updates and improvements
Plena

Plena

View

Plena helps sales teams identify high-intent B2B leads and engage them across multiple channels. It crawls websites, extracts and verifies data, monitors intent signals, personalizes outreach, and automates engagement.

Best For

Enterprises
SMB
Startups
Salesmotion

Salesmotion

Win more. Engage buyers better. Automate account research.

View

Pricing

Starting at $85

Key Features

Monitor accounts for buying signals
Generate instant account briefs
Auto-create SWOTs and POVs
Salesmotion

Salesmotion

View

Salesmotion helps sales teams by delivering AI-powered account intelligence to engage efficiently and win more deals. It enables users to identify in-market accounts, access account plans, and map intro paths, saving them hours of manual research and improving sales efficiency.

Best For

Scale-ups
Mid-market
Enterprise
Wiser

Wiser

AI-powered sales insights and automation

View

Pricing

Starting at $59

Key Features

AI sales notetaker
Bi-directional CRM sync
Auto-filled templates
Wiser

Wiser

View

Wiser transforms sales data into actionable insights with AI-powered account research and live coaching. It speeds pipeline reviews and automates follow-ups to boost revenue efficiency.

Best For

SMBs
Mid-market
Enterprise
Linkdex

Linkdex

Data-driven SEO, content, outreach platform

View

Pricing

Starting at $600

Key Features

Unlimited research data and insights
Deep market and competitor analysis
Accurate keyword tracking
Linkdex

Linkdex

View

Linkdex powers data-driven SEO and content marketing with deep analysis and keyword tracking. It helps agencies and in-house teams boost organic traffic and outperform competitors.

Best For

Agencies
SMBs
Mid-market
Serpstat

Serpstat

Speed up SEO tasks with insights.

View

Pricing

Starting at $50

Key Features

Speed up SEO tasks
Competitors analysis
Site audit
Serpstat

Serpstat

View

Serpstat is an all-in-one SEO tool for keyword research, site audit, and competitor analysis to boost search marketing efforts. It helps users uncover keyword opportunities, track rankings, and improve site visibility efficiently.

Best For

Startups
Agencies
SMBs
Attribution

Attribution

Track real-time CAC and LTV metrics.

View

Pricing

Starting at $19

Key Features

Track real-time CAC metrics
Connect marketing to CAC payback
Pinpoint CAC by channel
Attribution

Attribution

View

Attribution tracks every marketing touchpoint to optimize CAC, CAC Payback, and LTV:CAC metrics. Scale acquisition with precise, real-time multi-touch attribution insights.

Best For

Startups
Scale-ups
SMBs
CloseFactor

CloseFactor

Your GTM Operating System

View

Pricing

Starting at $25

Key Features

Identify best-fit accounts
Research buying readiness real-time
Provide contact recommendations
CloseFactor

CloseFactor

View

CloseFactor helps Sales, Marketing, and RevOps identify which accounts are most likely to buy and personalize outreach to them. It achieves this by using machine learning and AI to analyze data, identify buying signals, and create customized messages based on past successes.

Best For

Scale-ups
Mid-market
Enterprise
Coldlytics

Coldlytics

B2B Contact Lists Researched On-Demand

View

Pricing

Starting at $49

Key Features

Proprietary automation and AI
Human research verification
Targeted prospect list building
Coldlytics

Coldlytics

View

Coldlytics helps agencies and small businesses by providing them with specifically researched B2B contact lists. It delivers this value through a combination of automation, AI, and human researchers who identify key decision-makers and their contact details on-demand from the web.

Best For

Freelancers
SMBs
Agencies
Journy.io

Journy.io

Drive Product-Led-Growth (PLG)

View

Pricing

Starting at $20

Key Features

Collect product
customer
subscription data
Journy.io

Journy.io

View

Journy.io empowers B2B and B2C SaaS companies to drive revenue growth by leveraging product data. It unifies customer data from various sources, identifies key user behaviors, qualifies leads, and personalizes engagement through automated playbooks and integrations with existing tools.

Best For

Startups
Scale-ups
SMBs
Mid-market
Enterprise
Keyplay

Keyplay

Your ideal account list is finally possible

View

Pricing

Starting at $18,000

Key Features

Ideal customer profile modeling
Account scoring with AI signals
Custom AI-driven account prioritization
Keyplay

Keyplay

View

Keyplay helps B2B SaaS companies with 5+ AEs and Salesforce or HubSpot CRM to identify and prioritize best-fit accounts within their CRM. It builds an ICP model using AI lookalikes and fit signals, scores and segments accounts, and surfaces new opportunities, enabling users to optimize sales, marketing, and ABM strategies.

Best For

SMBs
Mid-market
Enterprise
Klue

Klue

Competitive Enablement for every department of every business.

View

Pricing

Pricing not listed; talk to sales.

Key Features

Always-on competitive insights
Automated win-loss analysis
Personalized deal-based intel
Klue

Klue

View

Klue helps product marketing teams, CI teams, sales teams, executives, and other teams gather market intelligence to strategize and win deals. It collects intel from various sources, uses AI to analyze and summarize it, and delivers insights through battlecards and integrations, all while measuring the impact on revenue.

Best For

SMBs
Mid-market
Enterprise
Proton

Proton

The #1 Growth Platform for Distributors

View

Pricing

Pricing not listed; talk to sales.

Key Features

AI-powered CRM for distributors
Proactive selling with smart suggestions
Live access to sales data
Proton

Proton

View

Proton CRM Home helps distributors and their sales, marketing, and customer service teams increase sales and streamline operations. It centralizes data and provides AI-powered insights to find opportunities and predict customer needs, coupled with workflow automation.

Best For

SMBs
Mid-market
Enterprise
Qualtrics

Qualtrics

AI-powered platform optimizing customer and employee experiences.

View

Pricing

Pricing not listed; talk to sales.

Key Features

Identify at-risk customers with AI
Improve experiences across touchpoints
Engage teams and enhance management
Qualtrics

Qualtrics

View

Qualtrics AI + XM Platform uncovers insights from data to optimize customer and employee experiences. It empowers businesses to act effectively and improve outcomes using specialized AI.

Best For

Mid-market
Enterprise
SalesWings

SalesWings

Lead Scoring add-on and Lead Profiling Software

View

Pricing

Starting at $599

Key Features

Behavioral data collection
Lead and account scoring
Sales and marketing alignment
SalesWings

SalesWings

View

SalesWings helps Sales and Marketing Operations teams identify, understand, and prioritize leads and accounts. It unlocks trusted behavioral data by tracking engagement, segmenting audiences, providing AI-driven sales insights, and integrating with tools like Salesforce, Braze, and Slack.

Best For

Startups
SMBs
Mid-market
Torii

Torii

Discover, manage, and secure SaaS.

View

Pricing

Free

Key Features

Torii core functionality
User-friendly interface
Regular updates and improvements
Torii

Torii

View

Torii is an Agentic Governance Platform that discovers, controls, and secures SaaS apps and identities. It enables continuous app discovery, access management, and automated governance for full SaaS stack control.

Best For

Enterprises
SMB
Startups
Porkbun

Porkbun

All-in-one domain management and hosting.

View

Pricing

Free

Key Features

Porkbun core functionality
User-friendly interface
Regular updates and improvements
Porkbun

Porkbun

View

Porkbun is a top-rated domain registrar offering free WHOIS privacy, SSL, and email forwarding. Manage domains easily while saving money with their all-in-one tools.

Best For

Enterprises
SMB
Startups
The Trade Desk

The Trade Desk

Omnichannel advertising platform for marketers

View

Pricing

Free

Key Features

The Trade Desk core functionality
User-friendly interface
Regular updates and improvements
The Trade Desk

The Trade Desk

View

The Trade Desk platform uses cutting-edge technology to help advertisers reach new audiences and grow brands across multiple channels. It offers omnichannel marketing with measurable results both online and in-store.

Best For

Enterprises
SMB
Startups
CMS Detector

CMS Detector

Detect CMS and website frameworks instantly.

View

Pricing

Free

Key Features

CMS Detector core functionality
User-friendly interface
Regular updates and improvements
CMS Detector

CMS Detector

View

CMS Detect identifies the CMS or framework a website uses by analyzing code patterns and meta tags. It supports over 400 platforms, helping users quickly find how any site was built.

Best For

Enterprises
SMB
Startups
Investory.io

Investory.io

Data-driven startup-investor communication platform

View

Pricing

Free

Key Features

Investory.io core functionality
User-friendly interface
Regular updates and improvements
Investory.io

Investory.io

View

Investory.io enables data-driven startup-investor relations with easy reporting, portfolio monitoring, and fundraising support. Save time and make smarter investment decisions with one powerful platform.

Best For

Enterprises
SMB
Startups

Frequently Asked Questions

What is account-based selling?

Account-based selling targets specific companies using personalized outreach to close high-value deals faster.

What can account-based selling do?

It helps align sales and marketing for better targeting, personalized communication, and higher conversion rates.

How does account-based selling work?

It identifies key accounts, researches stakeholders, personalizes messages, and uses multi-channel outreach to engage buyers.

Is account-based selling easy to set up?

Setup varies by tool but often requires configuring account lists, integrations, and templates; many platforms offer quick starts.

Is account-based selling free?

Most account-based selling tools offer limited free trials, but full features usually require paid plans.

What is the common account-based selling pricing?

Pricing typically ranges from $50 to $200+ per user per month depending on features and scale.

What are the types of account-based selling?

Types include account research, personalized outreach, multi-channel engagement, sales analytics, and CRM integrations.

Does account-based selling work with email?

Yes, email is a key channel used for personalized campaigns and follow-ups in account-based selling.

What are the best account-based selling tools?

Top tools include Demandbase, Outreach, Terminus, 6sense, and Salesforce Pardot for targeting and engagement.

What are common account-based selling integrations?

Common integrations include CRM systems, marketing automation, email platforms, and analytics tools.