Account Research tools pull together information about potential customers from multiple sources and organize it into something useful. Sales teams at companies like Salesforce or HubSpot use these to research accounts that might buy their software, getting a complete picture in minutes instead of spending hours googling and taking notes. The tools connect to your CRM, public databases, news feeds, and financial reports to build profiles of companies you want to sell to. The technology works by connecting to different data sources through APIs and processing the information with AI. When you search for a company, these tools scan earnings calls, press releases, job postings, and regulatory filings to find relevant details. They organize this into readable summaries that highlight things like recent executive changes, new funding rounds, or technology investments that might signal a buying opportunity. You get structured profiles with company size, revenue, tech stack, and recent developments all in one place. Account Research platforms do more than basic sales intelligence tools or firmographic data providers that just give you company size and contact lists. While those tools focus on lead generation, these dig deeper to understand what's actually happening at a company. A typical sales intelligence tool might tell you that a company has 500 employees and uses Salesforce. These customer intelligence solutions will also tell you they just hired a new CTO, raised Series B funding, and their CEO mentioned digital transformation in their last earnings call. Sales teams use these company research platforms to decide which accounts to prioritize and how to approach them. Account executives create personalized outreach based on recent company news or executive statements. Marketing teams refine their target customer profiles and plan account-based campaigns around companies showing specific buying signals. The tools help revenue teams spot opportunities earlier and tailor their approach to what's actually happening at each prospect. As more businesses focus on fewer, larger deals, having detailed account intelligence becomes more valuable than casting a wide net.
Customer relationship magic
Attio helps businesses, including startups and enterprises, build, scale, and grow by providing an AI-native CRM. It connects data, automates workflows, deploys AI for tasks like prospecting, and offers detailed reports, adapting to how the business works for a flexible and fast CRM model.
AI Powered Prospect Research
LavaReach helps sales representatives and founders research companies and personalize outbound communications efficiently. It delivers value by using AI to research companies at scale, personalize messaging, and provide detailed account cards, starting from uploaded lists or imported data.
Strategic Relationship Management
Databook helps enterprise sales teams target, plan, and prepare for customer interactions more effectively. It delivers AI-powered agentic workflows and trusted insights, integrating with existing tools to generate customized assets and improve sales productivity.
Your best deals are hidden in product data
Endgame helps enterprise sellers win interactions by providing insights from various sources for account research and planning. It pulls in data from emails, calls, CRM, product docs, LinkedIn, news, and financials, then structures and connects this data to reveal important information for reps, giving them context for strategic engagement.
Revenue Expansion Platform for Sales
Correlated helps sales teams identify high-potential accounts and buyers, enabling them to focus on the most promising leads. It achieves this by tracking data from various sources, using AI to analyze propensity to buy, and providing actionable insights for sales, SDR, and CS teams.
Public Map Data
BlueAcquire helps buyers and investors discover local businesses for acquisition directly from an interactive map. It delivers efficiency by exporting targeted lists of companies and offering deal origination services to match specific acquisition criteria.
Visual link inspector
Linkder helps people quickly inspect lists of websites or social media profiles to determine if they are a match. It presents websites one at a time with options to mark them as a match or not and add notes, then exports the results to a CSV file.
Re-define Your Outbound Sales Development
RightBound helps GTM teams by enriching, tracking, expanding, and discovering prospect data within their CRM and sales engagement platforms. It delivers value by using AI to source B2B data from multiple sources, ensuring data accuracy, identifying new prospects, and monitoring changes within target accounts.
Your B2B leads today. Predictive configurable powerful.
Leadbay helps B2B sales teams who prospect in the field by providing an AI companion that generates qualified leads and predicts revenue growth. It trains an AI model on company knowledge from sources like CRM, ERP, and CSV files, combining market data and pattern recognition to imitate sales instincts.
The Ultimate Sales Research Tool for BDRs
Telepathic offers sales-led software companies an AI sales rep to embed on their website, converting visitors into qualified leads and increasing page conversion. It achieves this by providing personalized, reliable, and compliant interactions, gathering customer insights, and integrating with existing CRM and other systems, ultimately saving on headcount and improving sales metrics.
Discover new prospects with every swipe.
Telescope helps sales and business development representatives quickly find qualified B2B leads and companies. It leverages natural language search, AI-driven matching based on ideal customer profiles, and data enrichment to deliver accurate contact information efficiently.
Scale Sales Development Without Hiring
AlgOps helps revenue operations teams by predicting account revenue potential and optimizing outreach. It enriches account data and uses AI to forecast outcomes, recommend sales activities, and monitor account trends for upsell opportunities and churn prediction.
Chat Management System for Social Media
Multi-Platform Chat Management helps salespeople and marketers build lead lists by importing potential clients from various social media platforms into one place. It delivers this value through a Chrome extension that quickly adds leads from Facebook, Instagram, LinkedIn, X, TikTok, Telegram, Discord, Slack, Pinterest, Skool, NextDoor, WhatsApp, YouTube, and Reddit, streamlining lead generation and management.
All-in-One Account Based Marketing for SMBs
Intandemly helps SMBs accelerate growth by providing an all-in-one account-based marketing platform and dedicated sales specialists. It achieves this by combining people, processes, and a sales platform to identify perfect client matches, engage prospects through multiple channels, and foster relationships with top-tier clients.
AI Powered Lead Generation Platform
Clodura.AI offers sales professionals a GenAI-powered platform to enhance prospecting and closing deals. It provides a comprehensive B2B database, sales engagement tools, email verification, buyer intent identification, and data enrichment, leading to more efficient outreach and higher conversion rates.
AI Robots for Sales Automation
Plena helps sales teams identify high-intent B2B leads and engage them across multiple channels. It crawls websites, extracts and verifies data, monitors intent signals, personalizes outreach, and automates engagement.
Win more. Engage buyers better. Automate account research.
Salesmotion helps sales teams by delivering AI-powered account intelligence to engage efficiently and win more deals. It enables users to identify in-market accounts, access account plans, and map intro paths, saving them hours of manual research and improving sales efficiency.
AI-powered sales insights and automation
Wiser transforms sales data into actionable insights with AI-powered account research and live coaching. It speeds pipeline reviews and automates follow-ups to boost revenue efficiency.
Data-driven SEO, content, outreach platform
Linkdex powers data-driven SEO and content marketing with deep analysis and keyword tracking. It helps agencies and in-house teams boost organic traffic and outperform competitors.
Speed up SEO tasks with insights.
Serpstat is an all-in-one SEO tool for keyword research, site audit, and competitor analysis to boost search marketing efforts. It helps users uncover keyword opportunities, track rankings, and improve site visibility efficiently.
Track real-time CAC and LTV metrics.
Attribution tracks every marketing touchpoint to optimize CAC, CAC Payback, and LTV:CAC metrics. Scale acquisition with precise, real-time multi-touch attribution insights.
Your GTM Operating System
CloseFactor helps Sales, Marketing, and RevOps identify which accounts are most likely to buy and personalize outreach to them. It achieves this by using machine learning and AI to analyze data, identify buying signals, and create customized messages based on past successes.
B2B Contact Lists Researched On-Demand
Coldlytics helps agencies and small businesses by providing them with specifically researched B2B contact lists. It delivers this value through a combination of automation, AI, and human researchers who identify key decision-makers and their contact details on-demand from the web.
Drive Product-Led-Growth (PLG)
Journy.io empowers B2B and B2C SaaS companies to drive revenue growth by leveraging product data. It unifies customer data from various sources, identifies key user behaviors, qualifies leads, and personalizes engagement through automated playbooks and integrations with existing tools.
Your ideal account list is finally possible
Keyplay helps B2B SaaS companies with 5+ AEs and Salesforce or HubSpot CRM to identify and prioritize best-fit accounts within their CRM. It builds an ICP model using AI lookalikes and fit signals, scores and segments accounts, and surfaces new opportunities, enabling users to optimize sales, marketing, and ABM strategies.
Competitive Enablement for every department of every business.
Klue helps product marketing teams, CI teams, sales teams, executives, and other teams gather market intelligence to strategize and win deals. It collects intel from various sources, uses AI to analyze and summarize it, and delivers insights through battlecards and integrations, all while measuring the impact on revenue.
The #1 Growth Platform for Distributors
Proton CRM Home helps distributors and their sales, marketing, and customer service teams increase sales and streamline operations. It centralizes data and provides AI-powered insights to find opportunities and predict customer needs, coupled with workflow automation.
AI-powered platform optimizing customer and employee experiences.
Qualtrics AI + XM Platform uncovers insights from data to optimize customer and employee experiences. It empowers businesses to act effectively and improve outcomes using specialized AI.
Lead Scoring add-on and Lead Profiling Software
SalesWings helps Sales and Marketing Operations teams identify, understand, and prioritize leads and accounts. It unlocks trusted behavioral data by tracking engagement, segmenting audiences, providing AI-driven sales insights, and integrating with tools like Salesforce, Braze, and Slack.
Account-based selling targets specific companies using personalized outreach to close high-value deals faster.
It helps align sales and marketing for better targeting, personalized communication, and higher conversion rates.
It identifies key accounts, researches stakeholders, personalizes messages, and uses multi-channel outreach to engage buyers.
Setup varies by tool but often requires configuring account lists, integrations, and templates; many platforms offer quick starts.
Most account-based selling tools offer limited free trials, but full features usually require paid plans.
Pricing typically ranges from $50 to $200+ per user per month depending on features and scale.
Types include account research, personalized outreach, multi-channel engagement, sales analytics, and CRM integrations.
Yes, email is a key channel used for personalized campaigns and follow-ups in account-based selling.
Top tools include Demandbase, Outreach, Terminus, 6sense, and Salesforce Pardot for targeting and engagement.
Common integrations include CRM systems, marketing automation, email platforms, and analytics tools.