Which Outbound Channel Books More Meetings
Cold email, LinkedIn DMs and cold calling do not compete for the same accounts, and ranking them in the abstract falls apart the moment you look at a real target list. The variable that decides the channel is account tier: cold email is limited only by infrastructure and covers thousands of Tier 2 and Tier 3 contacts where a direct pitch costs you nothing, while LinkedIn DMs and cold calling both hit hard ceilings and belong on the Tier 1 accounts you cannot afford to burn. Each channel also fails in its own predictable way, through platform restrictions, the spam folder, or the time cost of dialing without direct mobile numbers, and the teams that get all three working tier the list first and assign channels to tiers rather than picking a channel and building a list to fit it.
Michel Lieben
