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Home→Tools→Fay

Fay Review

Fay

Fay

No-code AI agent and workflow builder for ops teams

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Get Fay

Fay is a no-code AI agent platform where non-technical teams describe a workflow in plain language and Architect builds, configures, and deploys the agent in minutes

AI Sales Intelligence Agents
ColdIQ Marketplace

Run every tool in your GTM stack from one API

Stop stacking subscriptions. Call every data provider - emails, phones, enrichment, intent - from Claude Code, billed by credits, on a single API key.

Free to start. No credit card required.

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Fay Core Capabilities

Architect AI builder
Autonomous AI agents
Deterministic workflows

Links

Visit Website

Social

LinkedInLinkedIn

Pricing

From$799.00/yr
BillingPer outcome
TrialAvailable

Who is Fay for?

Startups
Scale-ups
SMBs

Is Fay easy to use?

5m30m1h2h3hCustom

What are Fay alternatives?

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Featured
AirOps

AirOps

AI-powered platform for content orchestration

Visibility into AI search rankings
Prioritize relevant action opportunities
Content creation and refresh workflows
Starting at $200Learn More

What is Fay

Fay is an AI agent platform that lets non-technical teams build, deploy, and manage autonomous AI workers and deterministic workflows from a single interface. Users describe what they need in plain language, and Fay's Architect, an AI co-builder, designs, configures, and deploys the agents and workflows automatically. No coding or engineers are required, and deployment takes one click with no infrastructure setup. Agents think, decide, and act toward a goal, while workflows chain actions, conditions, and logic so they run the same way every time. The two can be combined. Agents and workflows can be triggered by events such as a new database row, an inbound message, a form submission, or a webhook. Teams can chat with agents in Slack, Teams, or email. Fay supports GPT-4o, Claude, Gemini, and leading open-source models, connects natively to Slack, Gmail, Jira, PagerDuty, webhooks, and 100+ tools, and offers enterprise controls such as SOC 2 compliance, SSO/SAML, role-based access, and on-premises deployment.

Ideal Customer Profile

Fay is recommended for non-technical operations teams in customer ops, people ops, finance, IT, procurement, compliance, revenue ops, and supply chain who want to automate workflows with AI agents without writing code. It works best for companies that want to test value first through a free five-day Proof Week on their own data.

StartupsScale-upsSMBs

Key Features

Architect AI builder
Autonomous AI agents
Deterministic workflows
Event-based triggers
Slack and Teams channels
Model-agnostic support
One-click deployment
Enterprise security controls

Pricing

Fay offers a Launch plan for $799/month billed yearly, including all AI agents, unlimited AI credits, premium data sources, priority support, and a shared customer success manager. A hands-on Accelerate plan with custom pricing is available for growing teams needing deeper data, private connectors, dedicated onboarding, and personalized support. Both plans require booking a demo to get started, with no explicit mention of a free trial.

Starting price$799.00
TrialAvailable

Launch

$799.00

Per Team, Annually

It includes

  • All agents
  • Unlimited AI credits
  • Premium data sources
  • Priority support
  • Shared CSM
  • Ideal for founders

Accelerate

Custom

Per Team, custom

It includes

  • All agents
  • Private data connectors
  • Hands-on onboarding
  • Dedicated CSM
  • Custom workflows
  • Weekly strategy call

Don't want a Fay subscription?

Get Fay and your whole GTM stack from one API key with ColdIQ.

Get started

How simple is Fay setup?

5m30m1h2h3hCustomAdvancedComplexity

Fay requires basic configuration where you connect your data sources and set up your account preferences, which can be done solo in minutes. Afterward, customize scoring rules and workflows to tailor lead qualification and outreach, typically taking a few hours.

Frequently asked questions

How to use Fay?
Book a 30-minute demo to see Fay in action and start mapping your TAM, enriching accounts, crafting human-tone messages, and launching outbound campaigns.
How much is Fay?
Plans start at $799/month billed yearly for founders; custom pricing available for growing teams needing deeper data and hands-on onboarding.
Why choose Fay?
Fay delivers 6-16% reply rates, $500k qualified pipeline in 4 weeks, 95%+ deliverability, and fast setup under 8 hours.
How does Fay work?
Fay’s 5 AI agents discover pain-ready accounts, enrich data, score leads, personalize outreach, and deliver deep research automatically.
Is Fay free?
No, Fay is paid software but offers custom demos and trials upon request.
Is Fay a partner?
Fay offers private data connectors and dedicated CSMs, supporting partnership-level collaboration for growing teams.
How to learn Fay?
Get started via demos, use curated collections, prompting guides, and weekly strategy calls for hands-on learning.
What are Fay alternatives?
Alternatives include multiple tools for list building, enrichment, signals, and personalization; Fay replaces them with one platform.
What are Fay reviews?
Users report 4-6x better reply rates than spray-and-pray methods and reliable pipeline growth within weeks.
Does Fay have an API?
Fay supports private data connectors and custom workflows, implying API integrations for seamless stack operation.
Does Fay have a trial or a demo?
Yes, you can request a trial or book a 30-minute demo to watch Fay fill your calendar.
Ask aboutFayFay
Featured
GetLeads

GetLeads

402M B2B contacts your AI agent queries directly over MCP.

Search 402M+ B2B contacts in plain language
Verified emails and cellphone numbers
Full LinkedIn profile per contact
Starting at $497Learn More