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Fathom Analytics Review

Fathom Analytics
Fathom Analytics

Simple, privacy-first, cookie-free web analytics

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Fathom is a simple, privacy-first Google Analytics alternative offering real-time, GDPR-compliant insights with no cookies or complex setup.
Visitor Identification
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Fathom Analytics Core Capabilities
Quick setup and easy use
Complies with privacy laws
Blocks bots and spam traffic
Links
Visit Website
Social
Pricing
From$15.00/mo
TrialAvailable
Who is Fathom Analytics for?
Indie
Startups
SMBs
Is Fathom Analytics easy to use?
Featured
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Real-time verified B2B data APIs.

Real-time B2B data access
Verified company and profile data
Semantic search capabilities
Starting at $49Learn More

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What is Fathom Analytics

Fathom Analytics is a simple, privacy-first web analytics tool designed for website owners who want easy-to-understand insights without compromising visitor privacy. It offers a Google Analytics alternative that avoids complexity, intrusive tracking, and cookie banners. Users appreciate its real-time data, GDPR compliance, and forever data retention. Ideal for businesses and creators tracking website traffic, campaigns, and user behavior quickly, Fathom requires only a single line of code and delivers results within minutes. It works seamlessly with any CMS or web framework, fitting naturally into your marketing tech stack as a lightweight analytics solution. Fathom integrates with CRM and email tools to help optimize campaigns but is not meant for deep, complex data analysis or heavy customization. It’s best for those valuing simplicity, speed, and privacy over extensive features.

Ideal Customer Profile

Fathom Analytics is recommended for anyone who wants a simple and privacy-first alternative to Google Analytics, trusted by IBM, GitHub, and over a million websites. It's perfect for those who need easy setup, GDPR compliance, and clear, accurate website data without cookie banners.

Indie
Startups
SMBs

Key Features

Quick setup and easy use
Complies with privacy laws
Blocks bots and spam traffic
No cookie banners required
Keeps data forever
Lightweight and fast loading

Pricing

Fathom Analytics offers simple pricing starting at $15/month for up to 100,000 pageviews, with higher tiers scaling up to 25 million pageviews and custom plans beyond that. All plans include up to 50 sites, ecommerce/event tracking, API access, and no cookie banners, with data ownership and retention guaranteed. You can begin with a 7-day free trial and choose monthly or yearly billing, where yearly saves you 17% by giving two months free.

Starting price$15.00
TrialAvailable

Up to 100,000 pageviews

$15.00

Per Workspace, Monthly or Annually

It includes

  • 100k pageviews limit
  • Includes 50 sites
  • Ecommerce tracking
  • API access
  • 7-day free trial
  • No cookie banners

Up to 200,000 pageviews

$25.00

Per Workspace, Monthly or Annually

It includes

  • 200k pageviews limit
  • Includes 50 sites
  • Ecommerce tracking
  • API access
  • 7-day free trial
  • No cookie banners

Up to 500,000 pageviews

$45.00

Per Workspace, Monthly or Annually

It includes

  • 500k pageviews limit
  • Includes 50 sites
  • Ecommerce tracking
  • API access
  • 7-day free trial
  • No cookie banners

Up to 1,000,000 pageviews

$60.00

Per Workspace, Monthly or Annually

It includes

  • 1M pageviews limit
  • Includes 50 sites
  • Ecommerce tracking
  • API access
  • 7-day free trial
  • No cookie banners

Up to 2,000,000 pageviews

$100.00

Per Workspace, Monthly or Annually

It includes

  • 2M pageviews limit
  • Includes 50 sites
  • Ecommerce tracking
  • API access
  • 7-day free trial
  • No cookie banners

Up to 5,000,000 pageviews

$140.00

Per Workspace, Monthly or Annually

It includes

  • 5M pageviews limit
  • Includes 50 sites
  • Ecommerce tracking
  • API access
  • 7-day free trial
  • No cookie banners

Up to 10,000,000 pageviews

$200.00

Per Workspace, Monthly or Annually

It includes

  • 10M pageviews limit
  • Includes 50 sites
  • Ecommerce tracking
  • API access
  • 7-day free trial
  • No cookie banners

Up to 15,000,000 pageviews

$290.00

Per Workspace, Monthly or Annually

It includes

  • 15M pageviews limit
  • Includes 50 sites
  • Ecommerce tracking
  • API access
  • 7-day free trial
  • No cookie banners

Up to 20,000,000 pageviews

$380.00

Per Workspace, Monthly or Annually

It includes

  • 20M pageviews limit
  • Includes 50 sites
  • Ecommerce tracking
  • API access
  • 7-day free trial
  • No cookie banners

Up to 25,000,000 pageviews

$470.00

Per Workspace, Monthly or Annually

It includes

  • 25M pageviews limit
  • Includes 50 sites
  • Ecommerce tracking
  • API access
  • 7-day free trial
  • No cookie banners

Over 25,000,000 pageviews

contact

Per Workspace, Monthly or Annually

It includes

  • Custom pageviews
  • Includes 50 sites
  • Ecommerce tracking
  • API access
  • 7-day free trial
  • No cookie banners

How simple is Fathom Analytics setup?

Complexity
Intermediate

Sign up for a Fathom Analytics account and get a 7-day free trial, then add a single line of code to your website or app to start tracking. Watch your real-time stats populate instantly on the Fathom dashboard with no complex setup required.

Frequently Asked Questions

How to use Fathom Analytics?
Sign up for a free 7-day trial, add a single line of code to your site, and view real-time privacy-focused traffic stats.
How much is Fathom Analytics?
Pricing starts at $15/month or $150/year with plans based on monthly pageviews, from 100K to over 25M views.
Why choose Fathom Analytics?
Fathom offers simple, fast, privacy-first analytics without cookies, GDPR compliance, and easy integration with all CMS and frameworks.
How does Fathom Analytics work?
It uses a lightweight script to track real human visits in real time, blocking bots and anonymizing data without cookies.
Is Fathom Analytics free?
No, Fathom offers a 7-day free trial but no free plans; prices ensure enterprise-level performance and data privacy.
Is Fathom Analytics a partner?
Fathom integrates easily with many platforms and tools, offering API access and plugins, making it compatible with various ecosystems.
How to learn Fathom Analytics?
Use the documented software features, watch a 10-minute video demo, try the 7-day free trial, and access support if needed.
What are Fathom Analytics alternatives?
Alternatives include Google Analytics, Matomo, and Cloudflare Analytics, but Fathom focuses on privacy and simplicity.
What are Fathom Analytics reviews?
Users praise its simplicity, privacy focus, accurate human traffic tracking, and lightweight fast-loading script for SEO benefits.
Does Fathom Analytics have an API?
Yes, Fathom provides a powerful and easy-to-use API for integrating analytics data into custom dashboards and tools.
Does Fathom Analytics have a trial or a demo?
Yes, a free 7-day unlimited trial and a full-featured live demo are available to test the software risk-free.

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