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  1. Home
  2. SALES TOOLS
  3. Sales Reporting

Best Sales Reporting Tools

Sales reporting tools pull data from your CRMs, billing systems, and other sales software to create charts and reports automatically. Instead of spending hours copying numbers into spreadsheets, sales teams can see their pipeline, quota progress, and deal flow in real time. A sales manager might check their team's performance each morning using a dashboard that updates itself overnight with the latest numbers. These tools connect to your existing software through APIs and pull all that scattered data into one place. The software cleans up the data so a deal from Salesforce matches properly with an invoice from your billing system. Most sales analytics software lets you build reports by dragging and dropping different metrics without writing code. You end up with interactive sales performance dashboards where you can click on a number to see the individual deals behind it. Sales reporting tools work differently than general business intelligence platforms or your CRM's built in reports. BI tools usually need a data analyst to set them up and require a lot of technical knowledge. Your CRM can only show you data from that one system. These tools sit on top of everything and give you reports specifically designed for sales metrics like pipeline conversion and quota attainment. They connect your entire sales tech stack so everyone sees the same numbers. Companies use these platforms to track quotas, monitor deal flow, and spot problems in their sales process. Sales reps check daily leaderboards, managers build weekly pipeline reviews, and executives create board-level revenue reports. The software handles sales management reporting for different audiences automatically. Sales data visualization helps teams spot trends they might miss in spreadsheet rows. Most businesses find they can answer questions about their sales performance in minutes instead of days.

See also:

Email Spam Tester
Best Sales Tools
Meeting Assistants
Customer Service
Copywriting
Warm Intro
Visitor Identification
Workflow Automation
Sales Assistant
Sales Funnel
Databox

Databox

Sales Reporting Software for Modern Teams

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Pricing

Starting at $159

Key Features

No-code metric builder
Real-time dashboards and reports
AI-powered insights and summaries
Databox

Databox

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Databox helps businesses make data-driven decisions by centralizing, visualizing, and analyzing performance data. It empowers users to track metrics, build dashboards, create reports, set goals, forecast performance, and compare benchmarks, all within one platform.

Best For

Startups
Scale-ups
Agencies
Quarrio

Quarrio

Conversational Analytics & BusinessIntelligence Platform for Salesforce

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Pricing

Free

Key Features

Quarrio core functionality
User-friendly interface
Regular updates and improvements
Quarrio

Quarrio

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Quarrio simplifies data access for business users in mid-sized and large organizations who need instant and accurate answers from their data. It uses deterministic AI to translate plain English questions into data queries, providing instant insights and visualizations from various data sources.

Best For

Enterprises
SMB
Startups
Signal

Signal

AI-powered revenue analytics

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Pricing

Pricing not listed; talk to sales.

Key Features

AI-native tools without code
Connects popular data warehouses
Natural language to SQL
Signal

Signal

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Signal helps Revenue Operations and data teams connect, analyze, and synchronize data from various tools in one workspace. It achieves this by providing AI-native tools that allow users to generate queries, visuals, and analysis using natural language, simplifying data access and insights.

Best For

Startups
Scale-ups
SMBs
HeadsUp

HeadsUp

Turn Usage Data into Dollars

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Pricing

Free

Key Features

HeadsUp core functionality
User-friendly interface
Regular updates and improvements
HeadsUp

HeadsUp

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HeadsUp helps revenue teams identify monetization opportunities and churn risks using AI. It analyzes usage data to score leads and accounts, then syncs this intelligence into existing workflows in CRMs and other tools, allowing for targeted customer engagement.

Best For

Enterprises
SMB
Startups
Klipfolio

Klipfolio

Spreadsheet-powered automated dashboard solution

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Pricing

Starting at $120

Key Features

Connect to hundreds of services
Build highly customizable dashboards
Automate data from spreadsheets
Klipfolio

Klipfolio

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Klipfolio automates data retrieval from 200+ services for real-time, customizable dashboards. It simplifies spreadsheet power into clear, insightful business visuals.

Best For

Startups
SMBs
Agencies
Graphy

Graphy

Fast AI-driven graph maker for data.

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Pricing

Starting at $1,999

Key Features

Create courses and digital products
AI-powered content creation automation
Build customizable membership communities
Graphy

Graphy

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Graphy quickly transforms messy data into beautiful, branded graphs with AI-powered insights. Easily create, customize, and share clear data stories to drive faster decisions.

Best For

Indie
Startups
SMBs
CAKE

CAKE

Plan, communicate, and track work seamlessly.

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Pricing

Pricing not listed; talk to sales.

Key Features

Plan activities and organize tasks
Visual workflow tracking and updates
Team communication with channels
CAKE

CAKE

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CAKE.com offers Plaky for visual project management, Pumble for team communication, and Clockify for time tracking, helping teams streamline work and boost productivity.

Best For

Startups
SMBs
Mid-market
CPV Lab Pro

CPV Lab Pro

Self-hosted ad tracker for marketers.

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Pricing

Starting at $48

Key Features

Track campaigns across all channels
Split test landing pages easily
Filter bot traffic effectively
CPV Lab Pro

CPV Lab Pro

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CPV Lab is a self-hosted ad tracker that tracks campaigns, optimizes marketing, and attributes conversions accurately. It supports multi-channel tracking, split testing, and detailed reporting to boost marketing performance.

Best For

Indie
Agencies
SMBs
FirstPromoter

FirstPromoter

Affiliate marketing platform for subscriptions.

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Pricing

Starting at $49

Key Features

Simplify affiliate marketing growth
Seamless Stripe and Paddle integration
Customizable affiliate dashboard branding
FirstPromoter

FirstPromoter

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FirstPromoter simplifies affiliate marketing with seamless integration, powerful tracking, and automated payouts. Scale subscription-based businesses easily using customizable dashboards and detailed reports.

Best For

Startups
SMBs
Mid-market
Mentimeter

Mentimeter

Turn presentations into interactive audience conversations.

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Pricing

Starting at $13

Key Features

Turn presentations into questions
Get live feedback
Check knowledge anonymously
Mentimeter

Mentimeter

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Mentimeter turns presentations into interactive conversations with live polls, quizzes, and real-time feedback. Engage audiences instantly and analyze results to make informed decisions.

Best For

Startups
SMBs
Mid-market
Enterprise
systeme.io

systeme.io

Easiest all-in-one marketing platform

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Pricing

Starting at $17

Key Features

All-in-one marketing platform
Free account creation
No credit card required
systeme.io

systeme.io

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systeme.io is the easiest all-in-one marketing platform to grow your business fast. Create funnels, send emails, and automate sales—all for free, no credit card required.

Best For

Indie
Startups
SMBs
AdEspresso

AdEspresso

Optimize and manage Facebook, Instagram ads.

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Pricing

Starting at $49

Key Features

Create campaigns across multiple channels
Manage all advertising campaigns easily
Analyze campaigns with actionable insights
AdEspresso

AdEspresso

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AdEspresso simplifies creating, managing, and analyzing Facebook and Instagram ads for better results. Optimize campaigns with split testing and actionable insights effortlessly.

Best For

Agencies
SMBs
Akkio

Akkio

Generative Business Intelligence for Analysts

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Pricing

Pricing not listed; talk to sales.

Key Features

Build tailored audiences instantly
Automate recurring reports
Expand with lookalike modeling
Akkio

Akkio

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Akkio helps media agencies of any size analyze their data to improve client outcomes. It delivers enriched insights from parsed data, whether through cloud deployment or API connections, allowing users to instantly access and act on valuable information without needing data scientists.

Best For

Agencies
Mid-market
Enterprise
Attribution

Attribution

Track real-time CAC and LTV metrics.

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Pricing

Starting at $19

Key Features

Track real-time CAC metrics
Connect marketing to CAC payback
Pinpoint CAC by channel
Attribution

Attribution

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Attribution tracks every marketing touchpoint to optimize CAC, CAC Payback, and LTV:CAC metrics. Scale acquisition with precise, real-time multi-touch attribution insights.

Best For

Startups
Scale-ups
SMBs
CallTrackingMetrics

CallTrackingMetrics

Track calls, analyze conversations, automate sales.

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Pricing

Starting at $65

Key Features

Track calls and automate pipeline
Analyze call recordings and conversations
Connect calls to specific ads
CallTrackingMetrics

CallTrackingMetrics

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CallTrackingMetrics tracks calls, chats, and ads to reveal leads and automate sales. It delivers AI-driven insights to boost conversions and maximize marketing ROI.

Best For

Startups
Agencies
SMBs
EverReady

EverReady

Automatically sync your CRM to drive more revenue.

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Pricing

Starting at $15

Key Features

Sync emails
meetings
contacts automatically
EverReady

EverReady

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EverReady helps sales directors, sales ops/rev ops, and marketing directors capture emails, meetings, and contacts and analyze sales interactions in real-time. It identifies key stakeholders, measures prospect engagement, automatically generates powermaps and account plans, and syncs meeting information from teams to CRMs.

Best For

SMBs
Mid-market
Enterprise
LeadsRx

LeadsRx

Impartial multi-touch attribution for marketers

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Pricing

Pricing not listed; talk to sales.

Key Features

Multi-touch attribution for all channels
Customer journey analytics insights
Privacy-first data management framework
LeadsRx

LeadsRx

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LeadsRx provides multi-touch attribution and customer journey analytics to optimize marketing performance across all channels. Its Universal Pixel™ captures complete data for better, unbiased marketing decisions.

Best For

Agencies
SMBs
Enterprise
RedTrack

RedTrack

100% accurate multi-channel conversion tracking.

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Pricing

Starting at $1,340

Key Features

Conversion tracking across channels
Conversion API for better targeting
Centralized ad reporting dashboard
RedTrack

RedTrack

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RedTrack is an all-in-one performance marketing platform offering 100% conversion tracking, real-time ad spend sync, and automated campaign optimization. It delivers accurate revenue attribution across 200+ integrations to boost ROI and reduce ad waste.

Best For

Startups
SMBs
Agencies
Salesnudge

Salesnudge

Real-time, data-driven sales performance insights.

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Pricing

Free

Key Features

Salesnudge core functionality
User-friendly interface
Regular updates and improvements
Salesnudge

Salesnudge

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Salesnudge delivers real-time sales insights and automated coaching to boost sales performance. It transforms CRM data into actionable nudges, helping teams close more deals efficiently.

Best For

Enterprises
SMB
Startups
Prodoscore

Prodoscore

AI-powered productivity insights for workforce optimization

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Pricing

Starting at $20

Key Features

AI-powered data intelligence
Employee-friendly noninvasive technology
Cloud-based integrations
Prodoscore

Prodoscore

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Prodoscore is an AI-powered tool that tracks daily employee activity across apps to boost productivity and optimize workforce success. It delivers actionable insights enabling smarter people management without micromanagement.

Best For

SMBs
Mid-market
Enterprise
PPC Shield

PPC Shield

Block fraudulent clicks and save budget.

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Pricing

Starting at $39

Key Features

Control the quality of traffic
Block fraudsters from ads
Real-time dashboard and reports
PPC Shield

PPC Shield

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PPC Shield blocks fraudulent clicks to protect your Google Ads and save budget. Get real-time reports and instant savings with easy integration.

Best For

Startups
SMBs
Mid-market
ClickCease

ClickCease

Protect ads by blocking invalid clicks.

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Pricing

Starting at $63

Key Features

Block invalid traffic automatically
Protect Google and Facebook ads
Detect bots and fake clicks
ClickCease

ClickCease

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ClickCease blocks invalid clicks on Google and Facebook Ads in real-time, saving ad budget. It detects bots, competitors, and click fraud to improve traffic quality and conversions.

Best For

Startups
Scale-ups
Agencies
Metabase

Metabase

Self-service analytics with embedded AI

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Pricing

Starting at $6

Key Features

Self-service analytics for teams
Embedded customer-facing analytics
Visual query builder
Metabase

Metabase

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Metabase is an open-source business intelligence tool enabling self-service analytics with interactive dashboards, SQL querying, and AI-powered data exploration for teams and embedded customer reporting.

Best For

Startups
SMBs
Mid-market
Enterprise
Stripe

Stripe

Integrated financial infrastructure to grow revenue

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Pricing

Starting at $2.9

Key Features

Accept payments online and in-person
Manage subscriptions and billing
Prevent fraud with AI
Stripe

Stripe

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Stripe is a fully integrated financial platform that powers payments, billing, and revenue growth. It helps businesses accept payments online and in person, automate finance operations, and expand globally.

Best For

Indie
Startups
Enterprise
Adzooma

Adzooma

Improve PPC performance with smart reports.

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Pricing

Starting at $69

Key Features

Analyze ad accounts quickly
Personalized campaign improvement recommendations
Single screen bulk changes
Adzooma

Adzooma

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Adzooma simplifies PPC management with automated performance reports and smart optimization recommendations to boost campaign efficiency and conversions.

Best For

Startups
SMBs
Agencies
Post Affiliate Pro

Post Affiliate Pro

Manage and optimize affiliate marketing programs.

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Pricing

Starting at $35

Key Features

Create and manage affiliate programs
Track affiliates and activities
Automate affiliate workflows
Post Affiliate Pro

Post Affiliate Pro

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Post Affiliate Pro is affiliate software to manage programs, track referrals, and boost performance. It offers automation, detailed analytics, and promotes affiliate marketing success.

Best For

Startups
SMBs
Mid-market
Impact

Impact

Unified platform managing all partnership programs.

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Pricing

Pricing not listed; talk to sales.

Key Features

Manage unified affiliate programs
Track sales-driven influencer campaigns
Optimize customer referral programs
Impact

Impact

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impact.com is a unified partnership platform that manages affiliate, creator, and referral programs to drive measurable growth and increased sales. It tracks real revenue, optimizes partnerships, and saves time by consolidating all programs into one dashboard.

Best For

Scale-ups
SMBs
Mid-market
Enterprise
Awin

Awin

Global affiliate marketing platform for growth.

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Pricing

Pricing not listed; talk to sales.

Key Features

Global affiliate marketing platform
Diverse publisher partnerships
Tailored advertiser solutions
Awin

Awin

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Awin's global affiliate marketing platform empowers advertisers and publishers to grow businesses online efficiently. It offers flexible plans, automation, and tailored solutions for scalable partnership success.

Best For

Startups
SMBs
Enterprise
Voluum

Voluum

Cloud-based ad tracker for optimization.

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Pricing

Free

Key Features

Voluum core functionality
User-friendly interface
Regular updates and improvements
Voluum

Voluum

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Voluum is an ad tracking tool that monitors campaigns across 70+ platforms, optimizing traffic and boosting ROI. It offers real-time analytics, AI traffic distribution, and automation for faster, smarter scaling.

Best For

Enterprises
SMB
Startups
Affise

Affise

Manage partnerships and optimize marketing campaigns.

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Pricing

Free

Key Features

Affise core functionality
User-friendly interface
Regular updates and improvements
Affise

Affise

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Affise is an affiliate marketing software that manages partnerships, optimizes campaigns, and maximizes ROI with real-time analytics. It enables scalable performance marketing and fraud prevention for measurable growth.

Best For

Enterprises
SMB
Startups
DataNow

DataNow

Data tool without in-house team

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Pricing

Free

Key Features

DataNow core functionality
User-friendly interface
Regular updates and improvements
DataNow

DataNow

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DataNow simplifies data for startups and SMBs with AI-powered analytics and real-time insights, no data team needed.

Best For

Enterprises
SMB
Startups
Funnelcast

Funnelcast

Advanced sales forecasting and optimization platform

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Pricing

Free

Key Features

Funnelcast core functionality
User-friendly interface
Regular updates and improvements
Funnelcast

Funnelcast

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Funnelcast automates sales forecasting and ranks pipeline changes to maximize sales productivity. It integrates with Salesforce and HubSpot for real-time, data-driven sales optimization.

Best For

Enterprises
SMB
Startups

Frequently Asked Questions

What is sales reporting?

Sales reporting is the process of tracking and analyzing sales data to measure performance and make informed decisions.

What can sales reporting do?

It helps identify sales trends, track targets, and improve forecasting for better business outcomes.

How does sales reporting work?

It collects data from sales activities, compiles reports, and visualizes results for quick insights.

Is sales reporting easy to set up?

Most tools offer quick setup with templates and integrations, needing minimal technical skills.

Is sales reporting free?

Some tools offer free basic plans, but advanced features usually require a paid subscription.

What is the common sales reporting pricing?

Pricing typically ranges from $10 to $100+ per user per month depending on features.

What are the types of sales reporting?

Common types include daily, weekly, monthly, and pipeline sales reports.

Does sales reporting work with email?

Yes, many tools integrate with email to track communications and link emails to deals.

What are the best sales reporting tools?

Top tools include Salesforce Reports, HubSpot Sales Analytics, and Zoho CRM Reports.

What are common sales reporting integrations?

Typical integrations include CRM systems, email platforms, ERP, and marketing automation tools.