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  1. Home
  2. AI MARKETING TOOLS
  3. Retention & Loyalty Tools

Best Retention & Loyalty Tools Tools

Retention and loyalty tools help businesses keep their existing customers engaged and reduce the number who stop buying. A retail company might use customer loyalty software to automatically send discount codes to shoppers who haven't made a purchase in 30 days, or reward frequent buyers with early access to sales. The technology works by collecting information from different places where customers interact with a business, like their website visits, purchase history, email clicks, and app usage. This data gets fed into systems that can spot patterns and calculate things like how likely someone is to cancel their subscription or how much they might spend over time. The software then creates targeted campaigns, suggests products customers might want, or triggers automated emails based on specific behaviors. Companies get detailed reports showing churn rates, customer lifetime value, and which retention efforts actually work. These tools focus specifically on existing customers, unlike CRM systems that manage all contacts or marketing platforms that primarily target new leads. A customer retention platform analyzes post-purchase behavior to predict who might leave and takes action to prevent it. While a CRM stores customer information and a marketing automation tool sends promotional emails to prospects, client retention tools dig into usage patterns and spending habits to keep current customers happy and buying more. Businesses use these systems to run point-based rewards programs, set up referral campaigns, and create VIP tiers for their best customers. An online store might trigger abandoned cart emails and offer personalized product recommendations. A software company could monitor which features users aren't adopting and automatically reach out with training resources. Hotels use loyalty program management to track guest preferences and offer room upgrades. These platforms turn customer data into predictable revenue streams, and as more businesses realize the cost of acquiring new customers keeps rising, churn prevention software becomes more essential for maintaining steady growth.

See also:

AI Design Tools
Vibe Marketing Tools
AI Website Generators
AI Voice Transcription
Best AI Marketing Tools
Social Media Automation
Customer Segmentation & Scoring
WhatsApp & Messenger Automation
Attribution Modeling
AI Email Personalization
Scal-e

Scal-e

Agile cloud platform for customer acquisition

View

Pricing

Starting at $3,000

Key Features

Unify and normalize customer data
Protect privacy and preferences
Customize recommendations and personalization
Scal-e

Scal-e

View

Scal-e is a cloud marketing platform for unified customer data, personalization, and loyalty. It improves acquisition and retention with privacy-focused, all-channel campaign management.

Best For

SMBs
Mid-market
Enterprise
Aivanti

Aivanti

AI-powered assistant for customer support.

View

Pricing

Starting at $19

Key Features

24/7 personalized customer support
Reduce support tickets significantly
No-code AI integration
Aivanti

Aivanti

View

Aivanti is a no-code AI assistant that reduces support tickets by 60% and boosts leads by 40%. It provides 24/7 personalized customer support and streamlines workflows for better productivity.

Best For

SMBs
Mid-market
Permut

Permut

AI agents turning feedback into revenue.

View

Pricing

Starting at $45

Key Features

Trained on brand's unique DNA
Operate at scale 24/7
Connect at the right time
Permut

Permut

View

Permut is an AI agent platform that turns customer feedback into real-time insights and revenue growth. It delivers personalized, brand-aligned conversations with seamless CRM integration and automated action.

Best For

Startups
Scale-ups
SMBs
Mid-market
Enterprise
Shaped

Shaped

AI-powered personalized search and recommendations.

View

Pricing

Starting at $500

Key Features

Real-time retrieval and ranking
Native SQL query interface
Personalized content feeds
Shaped

Shaped

View

Shaped delivers AI-powered search, recommendations, and personalization to boost user engagement and conversions quickly. It unifies data signals for real-time, scalable, and customizable ranking across platforms.

Best For

Startups
Scale-ups
Mid-market
Enterprise
AnyRoad

AnyRoad

AI-powered experiential marketing and analytics platform

View

Pricing

Pricing not listed; talk to sales.

Key Features

AI-powered insights
Automated booking and ticketing
Guest data capture
AnyRoad

AnyRoad

View

AnyRoad is an AI-powered platform that simplifies event management and drives customer loyalty through data-driven insights and seamless guest experiences. It combines booking, feedback, and analytics to boost experiential marketing impact.

Best For

Scale-ups
SMBs
Mid-market
Enterprise
Airship

Airship

Cross-channel customer experiences powered by AI

View

Pricing

Pricing not listed; talk to sales.

Key Features

Personalized cross-channel customer experiences
AI-powered campaign optimization
Real-time zero- and first-party data
Airship

Airship

View

Airship delivers personalized, AI-powered cross-channel customer experiences that boost conversions and loyalty. It enables real-time, unified messaging across mobile, web, email, SMS, and more.

Best For

SMBs
Mid-market
Enterprise
Ascenda

Ascenda

Loyalty-as-a-service boosting marketing ROI

View

Pricing

Pricing not listed; talk to sales.

Key Features

Loyalty-as-a-service for growth
World-class rewards for acquisition
Personalized engagement marketing
Ascenda

Ascenda

View

Ascenda is a loyalty-as-a-service platform that boosts marketing ROI with personalized rewards and engagement. It drives acquisition, retention, and revenue growth effortlessly for leading financial brands.

Best For

SMBs
Mid-market
Enterprise
Behamics

Behamics

Behavioral Science and AI platform.

View

Pricing

Pricing not listed; talk to sales.

Key Features

Behavioral science and AI
Ad copilot support
Product integrations available
Behamics

Behamics

View

Behamics uses behavioral science and AI to optimize product performance and customer engagement. Its platform offers diagnostics, nudges, and ad copilot tools for measurable results.

Best For

Startups
SMBs
Mid-market
Eclipse AI

Eclipse AI

AI-powered customer feedback analytics platform

View

Pricing

Starting at $120

Key Features

Unify customer feedback platform
Discover key trends
Get AI-powered insights
Eclipse AI

Eclipse AI

View

Eclipse AI unifies customer feedback into one platform and delivers AI-powered insights to improve CX and reduce churn. Save time on analysis and make data-driven decisions effortlessly

Best For

SMBs
Mid-market
Enterprise
Giftpack AI

Giftpack AI

All-In-One Global Corporate Gifting Made Easy

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Pricing

Starting at $99

Key Features

AI-powered incentive automation
Global incentive marketplace
Customizable swag products
Giftpack AI

Giftpack AI

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Giftpack helps HR managers, marketers, sales teams, and other professionals give personalized gifts globally. It automates the gifting process through AI-driven personalization, offering a diverse catalog, handling logistics, and consolidating management to improve relationships.

Best For

SMBs
Mid-market
Enterprise
GrowSurf

GrowSurf

Turnkey referral program software, no dev.

View

Pricing

Starting at $125

Key Features

Automatic link generator
Copy and paste to install
Fast setup time
GrowSurf

GrowSurf

View

GrowSurf is referral program software that automates customer acquisition with fast setup and AI-powered optimization, boosting growth and ROI.

Best For

Startups
Scale-ups
SMBs
Arya

Arya

Powerful No Code Multichannel AI Chatbot

View

Pricing

Pricing not listed; talk to sales.

Key Features

AI-driven customer experience platform
Transform engagement and drive growth
Enhance operational efficiency
Arya

Arya

View

AI-Powered Unified Customer Experience Platform helps businesses transform customer engagement, drive growth, and enhance operational efficiency. It achieves this by providing AI-driven tools like Conversational AI, Marketing AI, and AI-powered auditing, optimizing different aspects of the business.

Best For

SMBs
Mid-market
Enterprise
Rejoiner

Rejoiner

Retention marketing platform with expert support

View

Pricing

Starting at $25

Key Features

Email
text
and postcard marketing
Rejoiner

Rejoiner

View

Rejoiner is an intelligent retention marketing platform combining email, SMS, and expert support to boost revenue and engagement. It delivers fully managed campaigns with dynamic segmentation, automation, and personalized content for ecommerce growth.

Best For

Startups
SMBs
Mid-market
Revotas

Revotas

Customer Experience Platform

View

Pricing

Pricing not listed; talk to sales.

Key Features

Orchestrate campaigns triggered by behavior
Personalize messages at individual level
Segment based on behaviors
Revotas

Revotas

View

Revotas helps businesses increase engagement, revenue, loyalty, and ROI. It orchestrates personalized, data-driven campaigns across various channels like mobile, email, social media, and paid search.

Best For

SMBs
Mid-market
Enterprise
SalesGroup AI

SalesGroup AI

AI customer service and reviews platform

View

Pricing

Starting at $40

Key Features

AI agents and chatbot
Live chat for sales
Verified review collection
SalesGroup AI

SalesGroup AI

View

All-in-one AI platform for customer service, reviews, live chat, and engagement to boost loyalty and streamline workflows

Best For

Startups
SMBs
Mid-market
Surva.ai

Surva.ai

Review and testimonial collection on autopilot

View

Pricing

Starting at $29

Key Features

AI-generated survey questions
Automated review requests
Live chat survey integration
Surva.ai

Surva.ai

View

Surva.ai automates review and testimonial collection with AI surveys and triggered APIs to reduce churn and boost conversions

Best For

Startups
SMBs
Mid-market
WebEngage

WebEngage

Unified customer data platform for retention.

View

Pricing

Pricing not listed; talk to sales.

Key Features

Unify customer data securely
Automate personalized campaigns
Real-time behavioral segmentation
WebEngage

WebEngage

View

WebEngage unifies customer data to personalize and automate marketing campaigns, boosting retention and revenue.

Best For

SMBs
Mid-market
Enterprise
Userpilot

Userpilot

Drive product growth with user insights.

View

Pricing

Starting at $299

Key Features

User onboarding guidance
Product analytics reports
In-app engagement tools
Userpilot

Userpilot

View

Userpilot drives product growth with user onboarding, in-app engagement, feedback, and analytics. It helps increase adoption, retention, and revenue through actionable user insights.

Best For

Startups
Scale-ups
SMBs
Iterable

Iterable

AI-powered platform for personalized customer engagement

View

Pricing

Pricing not listed; talk to sales.

Key Features

AI-powered communication platform
Automated personalized customer journeys
Real-time behavioral data use
Iterable

Iterable

View

Iterable is an AI-powered communication platform that delivers personalized, real-time customer engagement to boost loyalty and sales.

Best For

Scale-ups
Mid-market
Enterprise
Monetate

Monetate

AI-powered platform for personalized digital experiences.

View

Pricing

Pricing not listed; talk to sales.

Key Features

AI-powered personalization drives value
Context-aware instant recommendations
No-code zero-flicker experimentation
Monetate

Monetate

View

Monetate is an AI-powered Experience Optimization Platform that delivers personalized, secure digital experiences and data-driven testing for growth. It unifies personalization, experimentation, and recommendations to boost loyalty and performance at scale.

Best For

Mid-market
Enterprise
Bird

Bird

AI-powered platform for customer lifecycle management.

View

Pricing

Starting at $1.5

Key Features

AI-powered customer lifecycle management
Unified customer data platform
Multichannel orchestration and personalization
Bird

Bird

View

Bird is an AI-powered marketing platform that unifies customer data and automates personalized campaigns to boost conversion and revenue growth.

Best For

Mid-market
Enterprise
Botanalytics

Botanalytics

Conversational analytics for continuous improvement.

View

Pricing

Pricing not listed; talk to sales.

Key Features

Conversational analytics for improvement
Analyze customer behavior patterns
View conversation flow layouts
Botanalytics

Botanalytics

View

Botanalytics offers simple, powerful conversational analytics to improve AI bots by tracking user behavior, retention, and conversation flows for continuous optimization.

Best For

Startups
Scale-ups
SMBs
Paddle

Paddle

Complete billing and payments infrastructure management

View

Pricing

Starting at $5.5

Key Features

Smart payment routing
Sales tax compliance
Subscription management
Paddle

Paddle

View

Paddle is an all-in-one payments infrastructure that automates billing, tax, compliance, and subscription management to drive SaaS and app growth. It boosts revenue, reduces churn, and handles global payment operations as your merchant of record.

Best For

Startups
Scale-ups
SMBs
Growave

Growave

Retention platform driving growth with loyalty.

View

Pricing

Starting at $49

Key Features

Loyalty and rewards program
VIP tiers customization
Referral and review automation
Growave

Growave

View

Growave is a Shopify retention platform with Loyalty, Referrals, Wishlists, and Reviews tools that boost repeat purchases and customer growth.

Best For

SMBs
Mid-market
Enterprise
FeedbackRobot

FeedbackRobot

AI-powered customer feedback and resolution platform

View

Pricing

Starting at $39

Key Features

Create AI-powered surveys
Resolve feedback automatically
Manage conversations effortlessly
FeedbackRobot

FeedbackRobot

View

FeedbackRobot is an AI feedback platform that captures customer insights, automates resolutions, and boosts loyalty. It features smart surveys, instant AI summaries, and seamless team management for faster, smarter growth.

Best For

Startups
SMBs
Mid-market
ZeroSlip

ZeroSlip

AI-powered customer engagement and marketing automation

View

Pricing

Pricing not listed; talk to sales.

Key Features

AI-powered customer segmentation
Automated marketing campaigns
Centralised real-time feedback
ZeroSlip

ZeroSlip

View

ZeroSlip powers AI-driven customer engagement with smart receipts, personalized campaigns, and real-time feedback, boosting retention and loyalty.

Best For

Startups
SMBs
Mid-market
ReferralCandy

ReferralCandy

Launch branded referral and affiliate programs.

View

Pricing

Starting at $29

Key Features

Launch referral and affiliate programs
Flexible rewards with coupons and credit
Connect to marketing tools quickly
ReferralCandy

ReferralCandy

View

ReferralCandy helps ecommerce brands launch referral and affiliate programs easily, boosting sales without extra ad spend. It offers flexible rewards, fraud protection, and seamless Shopify integration for performance-based growth.

Best For

Startups
SMBs
Mid-market
Friendbuy

Friendbuy

Customizable referral and loyalty platform.

View

Pricing

Pricing not listed; talk to sales.

Key Features

Customizable referral and loyalty programs
Flexible program styling and updates
Advanced analytics and reporting
Friendbuy

Friendbuy

View

Friendbuy is a customizable platform powering loyalty and referral programs that boost customer acquisition, retention, and revenue growth. It drives 5-25% new customers and increases repeat purchases, lifetime value, and engagement.

Best For

Mid-market
Enterprise
SaaSquatch

SaaSquatch

Flexible software to build referral programs.

View

Pricing

Pricing not listed; talk to sales.

Key Features

Build customized referral programs
Engage customers with right offers
Place programs in key moments
SaaSquatch

SaaSquatch

View

SaaSquatch is customizable referral software that boosts customer referrals, retention, and revenue. It offers automated programs, flexible rewards, and easy-to-use sharing tools.

Best For

Startups
Scale-ups
Mid-market
Enterprise
Chargebee

Chargebee

Automate billing, retention, and revenue operations

View

Pricing

Starting at $7

Key Features

Automate billing and invoicing
Manage customer churn
Experiment with pricing strategies
Chargebee

Chargebee

View

Chargebee automates billing, manages subscriptions, and scales revenue operations for businesses. It offers usage-based pricing, retention tools, and seamless financial integrations.

Best For

Startups
SMBs
Mid-market
Enterprise
Nectar

Nectar

Employee recognition, rewards, communication, feedback platform

View

Pricing

Pricing not listed; talk to sales.

Key Features

Recognize great work
Redeem global rewards
Share important updates easily
Nectar

Nectar

View

Nectar is a culture platform for recognizing great work, redeeming rewards, and listening to employee feedback, helping reduce turnover and boost engagement. It automates recognition and streamlines internal communication to build a connected, motivated workforce.

Best For

SMBs
Mid-market
Enterprise
Square

Square

All-in-one point of sale platform

View

Pricing

Starting at $49

Key Features

Smooth checkout every time
Sell anything in person and online
Manage your team easily
Square

Square

View

Square is an all-in-one point of sale platform offering sleek hardware and business management tools to simplify payments and grow your customer base.

Best For

Indie
Startups
SMBs
Guusto

Guusto

Employee recognition and reward software platform

View

Pricing

Starting at $150

Key Features

Employee recognition programs
Flexible global gift cards
Frontline employee engagement
Guusto

Guusto

View

Guusto is employee recognition software that automates rewards and boosts frontline retention. It offers flexible gift cards, manager budgets, and peer-to-peer programs.

Best For

SMBs
Mid-market
Enterprise
Recurly

Recurly

Automate digital subscriptions, grow revenue.

View

Pricing

Pricing not listed; talk to sales.

Key Features

Automate digital subscription experiences
Recover payments with intelligent retries
Support memberships and bundles
Recurly

Recurly

View

Recurly automates digital subscription management, boosting recurring revenue and improving retention. It offers flexible plans, intelligent retries, global payments, and AI-powered insights.

Best For

SMBs
Mid-market
Enterprise
Skool

Skool

All-in-one platform for community engagement

View

Pricing

Starting at $9

Key Features

Discover and create communities
Join free and paid groups
Learn from expert coaches
Skool

Skool

View

Skool is an all-in-one platform for creators to build communities with courses, discussions, and live events. It boosts engagement using gamification and integrates forums, courses, and calendars in one space.

Best For

Indie
Startups
SMBs
15Five

15Five

AI-powered performance management platform for business.

View

Pricing

Starting at $4

Key Features

AI-powered performance reviews
Employee engagement surveys
Manager enablement tools
15Five

15Five

View

15Five is an AI-powered people management platform that boosts engagement, performance, and retention with real-time insights and easy-to-use tools.

Best For

Mid-market
Enterprise
Whova

Whova

All-in-one event management platform

View

Pricing

Pricing not listed; talk to sales.

Key Features

Event registration
Agenda management
Attendee networking
Whova

Whova

View

Whova is an all-in-one event management platform saving 200+ hours with registration, agenda, networking, and marketing tools. Enhance attendee experience and streamline event logistics effortlessly.

Best For

SMBs
Mid-market
Enterprise
Novu

Novu

Multi-channel notification inbox component infrastructure

View

Pricing

Starting at $30

Key Features

Multi-channel notification delivery
Real-time notification delivery
User preference customization
Novu

Novu

View

Novu is an open-source notification platform that simplifies multi-channel delivery with a single Inbox component. It enables real-time, customizable notifications across email, SMS, push, and chat for seamless user engagement.

Best For

Indie
Startups
Enterprise
Felt App

Felt App

Handwritten cards printed, sealed, mailed.

View

Pricing

Starting at $4.5

Key Features

Schedule card delivery
Reminders for contacts
Twenty-four hour order processing
Felt App

Felt App

View

Felt lets you create personalized handwritten cards from your phone, mailed within 24 hours. Includes scheduling, reminders, and curated gift options for meaningful connections.

Best For

Indie
Startups
SMBs
Mighty Networks

Mighty Networks

Platform to build thriving $1M+ communities

View

Pricing

Starting at $79

Key Features

Native mobile apps
Member-led activity
AI-assisted community design
Mighty Networks

Mighty Networks

View

Mighty Networks helps creators build thriving communities with AI Cohost, automations, and integrations. Grow memberships, boost engagement, and earn recurring revenue effortlessly.

Best For

Indie
Startups
SMBs
Tapjoy

Tapjoy

Build, monetize, and grow games globally.

View

Pricing

Pricing not listed; talk to sales.

Key Features

Build 2D and 3D games
Manage in-app purchases
Maximize revenue with mediation
Tapjoy

Tapjoy

View

Tapjoy offerwall boosts user acquisition and monetization with opt-in rewarded ads. Optimize revenue and engagement through customizable campaigns and reward strategies.

Best For

Indie
SMBs
Enterprise
Jimo

Jimo

AI-driven personalized onboarding and user guidance.

View

Pricing

Starting at $299

Key Features

AI-powered personalized onboarding
Action-based guidance and checklists
Audience segmentation and page targeting
Jimo

Jimo

View

Jimo’s AI creates personalized onboarding tours and checklists to boost user activation and retention automatically. It integrates with your stack for targeted, data-driven in-app guidance.

Best For

Startups
Scale-ups
SMBs
SurveySparrow

SurveySparrow

Unified VOC platform driving customer growth

View

Pricing

Starting at $15

Key Features

Capture feedback on WhatsApp
Collect feedback from every channel
Achieve higher response rates
SurveySparrow

SurveySparrow

View

SurveySparrow is a unified VOC platform that captures feedback from multiple channels and delivers AI-driven insights for business growth. It boosts response rates, manages reviews, and integrates with 2000+ systems for seamless customer experience.

Best For

Startups
SMBs
Mid-market
Enterprise

Frequently Asked Questions

What are retention & loyalty tools?

Retention & loyalty tools help businesses keep customers engaged and reward repeat purchases to increase loyalty and lifetime value.

What can retention & loyalty tools do?

They track customer behavior, create rewards programs, and send personalized offers to boost repeat sales and reduce churn.

How do retention & loyalty tools work?

They collect customer data, segment audiences, and automate rewards or messages based on purchase patterns and engagement.

Are retention & loyalty tools easy to set up?

Most tools offer simple setups with guided workflows and integrations, allowing launch within hours or days.

Are retention & loyalty tools free?

Some tools offer free plans or trials, but most have paid tiers based on customer volume and features.

What is the common retention & loyalty tools pricing?

Pricing typically ranges from $30 to $300+ per month depending on features like automation, rewards types, and customer limits.

What are the types of retention & loyalty tools?

Common types include points programs, VIP tiers, referral incentives, cashback offers, and personalized messaging platforms.

Do retention & loyalty tools work with email?

Yes, most integrate with email to send personalized rewards, updates, and engagement campaigns automatically.

What are the best retention & loyalty tools?

Popular tools include Smile.io, LoyaltyLion, Yotpo, and Annex Cloud for comprehensive engagement and reward features.

What are common retention & loyalty tools integrations?

They commonly integrate with ecommerce platforms, email marketing, CRM systems, and payment gateways for seamless workflows.