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Wave Review
Wave is small business software that combines accounting, invoicing, and payments to help you manage finances confidently and make smart decisions.
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Wave
WaveWave Core Capabilities
Accounting at the core
invoicing
payments
Links
Visit WebsitePricing
From$190.00/mo
BillingPer hybrid
TrialAvailable
Who is Wave for?
Indie
Startups
SMBs
Is Wave easy to use?
5m30m1h2h3hCustom
What are Wave alternatives?
What is Wave
Wave is a small business software designed for easy accounting, invoicing, and payments. It helps business owners track income, manage cash flow, and handle payroll with confidence. Trusted by over 350,000 small businesses, Wave stands out for being simple, affordable, and built specifically for non-accountants.
Wave shines for freelancers, solopreneurs, contractors, and consultants needing tidy books and fast invoicing. You can see results quickly since it combines core accounting and payments in one place, reducing time spent on bookkeeping and tax prep.
Wave fits into your GTM stack mainly as an accounting and financial tool that integrates billing and payroll into your operations. However, it’s not designed to replace specialized CRM, marketing, or advanced enterprise-level software. It’s best for small businesses looking for an all-in-one accounting and payments solution without complexity.
Ideal Customer Profile
Wave is recommended for small business owners, freelancers, solopreneurs, contractors, and consultants who want easy, affordable bookkeeping and invoicing without the hassle. Trusted by over 350,000 small businesses, Wave helps you track income, create invoices, and pay employees confidently.
IndieStartupsSMBs
Key Features
Accounting at the core
invoicing
payments
Secure online payments
Painless payroll
Easy invoicing
Track income and expenses
Pricing
Wave offers a free Starter plan with basic invoicing and bookkeeping, charging 2.9% + $0.60 per credit card transaction. The Pro plan costs $190 per year and adds discounted payment fees, auto-imported bank transactions, receipt tracking, and automated reminders. For hands-off bookkeeping and expert support, Wave Advisors start at $199 per month, including monthly financial statements and a dedicated bookkeeper.
Starting price$190.00
TrialAvailable
How simple is Wave setup?
To implement Wave, simply sign up for an account and connect your bank and payment accounts to start tracking income and expenses. Then, customize your invoicing and payroll settings as needed to suit your business, which can be done quickly with easy-to-follow guides.
Frequently asked questions
How to use Wave?
Sign up for a free account, create your business profile, then use dashboard tools to manage invoices, accounting, payments, and expenses easily.
How much is Wave?
Starter plan is free; Pro plan costs $190/year with discounted payment fees; Advisors services start at $199/month.
Why choose Wave?
Wave offers simple, affordable, and integrated accounting, invoicing, and payroll tools designed for small businesses and solopreneurs.
How does Wave work?
Wave auto-tracks income and expenses, creates professional invoices, manages payroll, and syncs bank data for organized finances.
Is Wave free?
Yes, Wave’s core accounting and invoicing features are free; optional add-ons and Pro plan have fees.
Is Wave a partner?
Wave partners with banks, payment processors, and expert advisors offering integrated financial services and bookkeeping support.
How to learn Wave?
Use Wave’s help center, accounting education center, and free tutorials for step-by-step guidance and expert support.
What are Wave alternatives?
Popular alternatives include QuickBooks, FreshBooks, HoneyBook, Xero, ZipBooks, and Sage.
What are Wave reviews?
Wave is praised for ease of use, free accounting features, and helpful customer support by over 350,000 small business users.
Does Wave have an API?
Yes, Wave provides an API for developers to integrate and automate financial data with other software.
Does Wave have a trial or a demo?
Wave offers free use of core features without a trial, and personalized demos via Wave Advisors on request.
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