ColdIQ
BenchmarksSkillsPricingManaged Service
Get a DemoGet Started

All there is to know about the latest prospecting techniques.

Growth

AgencyInboxesGrow your revenue

Ressources

Tech StackVideo ContentCase StudiesBlogWe're Hiring

GTM Tools

FREE GTM ToolsColdIQ Exclusive DealsAI Sales ToolsLinkedIn ToolsSales ToolsData SourcesAI Marketing ToolsAI AgentsContact us

Free Tools

Email FinderMobile FinderEmail Spam CheckerFind Similar Companies

Get in Touch

Get in touch@MichLiebenMichel Lieben@MichLieben

Copyright 2026 © Cold IQ LLC.

Terms of ServicePrivacy Policy

All rights reserved.

Home→Tools→Wave

Wave Review

Wave

Wave

Small business accounting, invoicing, payroll software

Claim the Product
Get Wave

Wave is small business software that combines accounting, invoicing, and payments to help you manage finances confidently and make smart decisions.

Accounting & Bookkeeping Integration
ColdIQ Marketplace

Run every tool in your GTM stack from one API

Stop stacking subscriptions. Call every data provider - emails, phones, enrichment, intent - from Claude Code, billed by credits, on a single API key.

Free to start. No credit card required.

Get Started
ColdIQ

Run GTM from Claude Code with ColdIQ.

Stop managing 39 tools. Ship GTM from Claude Code with ColdIQ.

Get started

Wave Core Capabilities

Accounting at the core
invoicing
payments

Links

Visit Website

Social

InstagramInstagramYouTubeFacebook

Pricing

From$190.00/mo
BillingPer hybrid
TrialAvailable

Who is Wave for?

Indie
Startups
SMBs

Is Wave easy to use?

5m30m1h2h3hCustom

What are Wave alternatives?

Acumatica
Acumatica
Cloud ERP with AI-powered automation.
View
Pricing: Starting at Pricing not listed; talk to sales.
Trial: Trial isn't available.
Accounting & Bookkeeping Integration
Bill.com
Bill.com
AI-powered platform for financial operations.
View
Pricing: Starting at $49.00
Trial: Trial isn't available.
Accounting & Bookkeeping Integration
Payment Management Software
FreshBooks
FreshBooks
All-in-one small business accounting software
View
Pricing: Starting at $6.90
Trial: Available, 30 days of trial.
Accounting & Bookkeeping Integration
Currency Conversion & Multi-Currency
Sage
Sage
AI-powered finance automation and insights.
View
Pricing: Starting at Pricing not listed; talk to sales.
Trial: No pricing info on the website
Accounting & Bookkeeping Integration
ZipBooks
ZipBooks
Simple, smart accounting with automated insights.
View
Pricing: Starting at $15.00
Trial: Available, 30 days of trial.
Accounting & Bookkeeping Integration

What is Wave

Wave is a small business software designed for easy accounting, invoicing, and payments. It helps business owners track income, manage cash flow, and handle payroll with confidence. Trusted by over 350,000 small businesses, Wave stands out for being simple, affordable, and built specifically for non-accountants. Wave shines for freelancers, solopreneurs, contractors, and consultants needing tidy books and fast invoicing. You can see results quickly since it combines core accounting and payments in one place, reducing time spent on bookkeeping and tax prep. Wave fits into your GTM stack mainly as an accounting and financial tool that integrates billing and payroll into your operations. However, it’s not designed to replace specialized CRM, marketing, or advanced enterprise-level software. It’s best for small businesses looking for an all-in-one accounting and payments solution without complexity.

Ideal Customer Profile

Wave is recommended for small business owners, freelancers, solopreneurs, contractors, and consultants who want easy, affordable bookkeeping and invoicing without the hassle. Trusted by over 350,000 small businesses, Wave helps you track income, create invoices, and pay employees confidently.

IndieStartupsSMBs

Key Features

Accounting at the core
invoicing
payments
Secure online payments
Painless payroll
Easy invoicing
Track income and expenses

Pricing

Wave offers a free Starter plan with basic invoicing and bookkeeping, charging 2.9% + $0.60 per credit card transaction. The Pro plan costs $190 per year and adds discounted payment fees, auto-imported bank transactions, receipt tracking, and automated reminders. For hands-off bookkeeping and expert support, Wave Advisors start at $199 per month, including monthly financial statements and a dedicated bookkeeper.

Starting price$190.00
TrialAvailable

STARTERPlan

Free

Per Workspace, Monthly

It includes

  • Create unlimited invoices
  • Online payments option
  • 2.9% + $0.60 card fee
  • 3.4% + $0.60 Amex fee
  • Mobile app invoicing
  • Cash flow dashboard

PROPlan

$15.83

Per Workspace, Annually

It includes

  • Includes Starter features
  • Discounted card fees
  • 2.9% + $0 first 10 tx
  • Auto bank import
  • Unlimited receipts tracking
  • Late payment reminders

WAVE ADVISORS

$199.00

Per Workspace, Monthly

It includes

  • Includes Pro features
  • Dedicated bookkeeper
  • Monthly financial reports
  • Expert support anytime
  • Tax ready books
  • Accounting coach add-on

Don't want a Wave subscription?

Get Wave and your whole GTM stack from one API key with ColdIQ.

Get started

How simple is Wave setup?

5m30m1h2h3hCustomIntermediateComplexity

To implement Wave, simply sign up for an account and connect your bank and payment accounts to start tracking income and expenses. Then, customize your invoicing and payroll settings as needed to suit your business, which can be done quickly with easy-to-follow guides.

Frequently asked questions

How to use Wave?
Sign up for a free account, create your business profile, then use dashboard tools to manage invoices, accounting, payments, and expenses easily.
How much is Wave?
Starter plan is free; Pro plan costs $190/year with discounted payment fees; Advisors services start at $199/month.
Why choose Wave?
Wave offers simple, affordable, and integrated accounting, invoicing, and payroll tools designed for small businesses and solopreneurs.
How does Wave work?
Wave auto-tracks income and expenses, creates professional invoices, manages payroll, and syncs bank data for organized finances.
Is Wave free?
Yes, Wave’s core accounting and invoicing features are free; optional add-ons and Pro plan have fees.
Is Wave a partner?
Wave partners with banks, payment processors, and expert advisors offering integrated financial services and bookkeeping support.
How to learn Wave?
Use Wave’s help center, accounting education center, and free tutorials for step-by-step guidance and expert support.
What are Wave alternatives?
Popular alternatives include QuickBooks, FreshBooks, HoneyBook, Xero, ZipBooks, and Sage.
What are Wave reviews?
Wave is praised for ease of use, free accounting features, and helpful customer support by over 350,000 small business users.
Does Wave have an API?
Yes, Wave provides an API for developers to integrate and automate financial data with other software.
Does Wave have a trial or a demo?
Wave offers free use of core features without a trial, and personalized demos via Wave Advisors on request.
Ask aboutWaveWave