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Act-On Review

Act-On
Act-On

Agile marketing automation for efficient campaigns

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Act-On is agile marketing automation software that uses AI, segmentation, and analytics to create, measure, and optimize campaigns faster. It helps marketers launch impactful campaigns, improve lead management, and drive real business results.
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Act-On Core Capabilities
Email marketing automation
AI-powered analytics
Lead generation journeys
Links
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Pricing
From$900.00/mo
BillingPer user
TrialAvailable
Who is Act-On for?
SMBs
Mid-market
Enterprise
Is Act-On easy to use?
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What is Act-On

Act-On is a marketing automation tool designed for busy marketers who want to drive real business results quickly. It fits in the category of agile marketing automation software, helping teams create, measure, and improve campaigns more efficiently. What makes Act-On stand out is its focus on ease of use, AI features, and a pay-for-active-contacts pricing model, which saves money. The tool shines in email marketing, lead generation, lead scoring, and advanced analytics. Marketers can launch campaigns and get actionable insights fast, enabling faster pipeline conversion and better targeting. Users typically start seeing value quickly, thanks to built-in automation and professional support. Act-On integrates well with CRM systems like Salesforce, email platforms, and many other marketing technologies, making it a strong connector in your go-to-market stack. However, it’s not designed for small teams with very simple marketing needs or for those wanting a purely DIY solution without support. It works best for modern enterprises needing innovative marketing automation with world-class support.

Ideal Customer Profile

Act-On is recommended for marketers who want easy, agile marketing automation to create, measure, and improve campaigns faster. It suits teams needing innovative tools and strong support, like Bruker AXS LLC and eDriving.

SMBs
Mid-market
Enterprise

Key Features

Email marketing automation
AI-powered analytics
Lead generation journeys
Predictive lead scoring
CRM integrations
Sales enablement tools

Pricing

Act-On pricing starts at $900 per month for the Professional plan, offering unlimited marketing automation, AI lead scoring, multichannel campaigns, and standard email support. The Custom Enterprise plan includes everything in Professional plus advanced CRM integrations (Salesforce, SugarCRM, etc.), enhanced BI reporting, two user accounts, premium support options, and account-based marketing, with pricing available via custom quote. There is no free trial, and you only pay for the contacts you actively email, not your entire database.

Starting price$900.00
TrialAvailable

Professional

$900.00

Per Month, Monthly

It includes

  • Unlimited marketing automation
  • Integrates any MarTech
  • Multichannel campaigns
  • Standard email support
  • AI predictive lead score
  • CRM integration optional

Custom Enterprise

custom quote

Per Month, custom

It includes

  • All Professional features
  • CRM Salesforce integration
  • Advanced BI reporting
  • 2x user accounts
  • Premium support option
  • Account-Based Marketing

How simple is Act-On setup?

Complexity
Advanced

Act-On requires basic configuration, such as connecting your accounts and adding tracking snippets, which can be done solo in minutes. Some customization like setting up workflows and data mapping might take a few hours using their documentation.

Frequently Asked Questions

How to use Act-On?
Use Act-On to automate multichannel marketing, track contacts’ behavior, score leads, and create targeted campaigns with easy-to-use templates and AI insights.
How much is Act-On?
Starts at $900/month for Professional plan, pricing based on active contacts you email, not full database size, with custom quotes for Enterprise.
Why choose Act-On?
Choose Act-On for smart Active Contact pricing, AI-driven analytics, seamless CRM integrations, and world-class support tailored to your marketing goals.
How does Act-On work?
Act-On tracks and scores contacts you engage each month, automates personalized marketing journeys, and provides real-time insights to optimize campaigns.
Is Act-On free?
No, Act-On is a paid platform starting at $900/month with custom quotes and add-ons; contact for demo and pricing details.
Is Act-On a partner?
Yes, Act-On partners with leading CRMs like Salesforce and offers a collaborative support team to help achieve marketing success.
How to learn Act-On?
Learn Act-On via their educational assets, webinars, support services, and personalized demos designed to quickly get you onboarded.
What are Act-On alternatives?
Alternatives include HubSpot, Marketo, Pardot, and Mailchimp; choose based on your needs for pricing, features, and scalability.
What are Act-On reviews?
Users praise Act-On for ease of use, excellent customer support, strong CRM integrations, and effective marketing automation capabilities.
Does Act-On have an API?
Yes, Act-On offers an open API plus integrations with Zapier and Cazoomi to customize and extend marketing tech setups.
Does Act-On have a trial or a demo?
Act-On offers personalized demos; contact them to schedule a session showcasing platform features tailored to your needs.

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