Discover our GTM Flywheel: Content, Ads & Outbound working as oneLearn more
Master Skill9 sub-skills

The LinkedIn Ads Strategist

byColdIQ
Install Command
$npx skills add sachacoldiq/ColdIQ-s-GTM-Skills/master-skills/linkedin-ads
About

Expert LinkedIn Ads strategist for B2B companies. Covers campaign setup, targeting, bidding, ABM, creative best practices, and measurement.

Sub-Skills
9 included
01

Audiences

Build and manage LinkedIn Ads audiences, targeting, and ABM lists.

02

Ads-Outbound Sync

Synchronize LinkedIn Ads engagement with outbound sales for ABM.

03

Bidding

Configure bidding strategies, budget allocation, and cost optimization.

04

Campaign Setup

Set up campaign architecture with funnel layers and retargeting.

05

Copy

Ad copywriting, headlines, CTAs, and messaging frameworks.

06

Creative

Ad formats, visual design, Thought Leader Ads, and refresh cadence.

07

Measurement

Set up measurement, attribution, KPIs, and conversion tracking.

08

Optimization

Troubleshoot and optimize campaigns for better performance.

09

ABM Strategy

LinkedIn Ads ABM strategy including budget math and campaign structure.