Sales Prospecting

atl-btl-messaging

Name: atl-btl-messaging
Rating: 5 (0 reviews)
Author: ColdIQ

byColdIQ

0Jan 30, 2025

View Source

Install Command

$npx skills add https://github.com/sachacoldiq/ColdIQ-s-GTM-Skills --skill atl-btl-messaging

About

Above-the-Line (ATL) and Below-the-Line (BTL) messaging framework for different seniority levels.

messagingatlbtlexecutives

How to Use

Use /atl-btl-messaging to adapt messages for VPs/C-Level vs Managers/ICs.

Install the skill

Run the install command in your terminal while in your project directory.

Start Claude Code

Open Claude Code in your project. The skill will be automatically detected.

Ask Claude to use it

Claude will automatically use the skill when relevant, or you can explicitly ask for it.

Details

CategorySales Prospecting

GitHub Stars0

CreatedJan 30, 2025

UpdatedJan 30, 2025

View on GitHub

Related Skills

Reply Handler

Analyze cold outreach replies and craft the right response based on a relationship-first philosophy. Use when asked "how to reply to this", "they said X what do I say", "handle this objection", "got a response from a prospect", "interested reply", "not interested reply", "next step after reply", "competitor objection", "pricing question", or "how do I respond to this email/LinkedIn message". Always use this skill before writing any reply to a prospect.

Outbound Campaign Architect

Designs high-performance outbound sequences based on ICP, available channels, and empirical lemlist data from hundreds of thousands of campaigns. Use this skill whenever the user wants to build, design, or optimize an outbound sequence, campaign, or cadence — whether they say "create a sequence", "build a campaign", "what steps should I use", "how should I structure my outreach", or "help me reach out to X". Also trigger when the user mentions an ICP + a goal (e.g. "I want to book meetings with VP Sales at Series B SaaS"). Always use this skill before any sequence is written.

Cold Call Script

Generates a structured cold call script from a target description (job title, company type, industry, trigger, etc.). Use this skill whenever the user wants to write a cold call script, says "give me a call script", "how do I open this call", "write me a cold call for [persona]", or describes a target and needs a phone outreach framework. Always produces a full script following the 6-part framework: opener, permission-based framing, 3 pain hypotheses, discovery questions, mini proof, and meeting ask.

Back to Directory

atl-btl-messaging

Install the skill

Start Claude Code

Ask Claude to use it

Details

Reply Handler

Outbound Campaign Architect

Cold Call Script

Growth

Resources

GTM Tools

Free Tools

Get In Touch