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Guide · Motion design with Claude

How to make a $5k motion design video with Claude

Claude has no video model. It writes the animation as code, then renders it, so every word and every timing stays editable. This is the exact process behind the ColdIQ reel, with the 39 prompts that made it possible.

10 steps + 36 library promptsClaude Motion, or Claude Code + Remotion 4 · ffmpeg · free fontsOpus 5.5
What you will build

A 20-second motion design video at 1920×1080 and 60 fps, with music on the beat and a call to action at the end. The kind of video a studio quotes $8,000 to $10,000 and 3 to 4 weeks for.

You will write it as one brief, let Claude build it in code, check it frame by frame, fix what looks unfinished and export an MP4.

Then you keep the library: 3 prompts written while making the ColdIQ reel, and 36 prompts from other creators, sorted by what you need to ship and credited to each of them.

Prerequisites

What you need before you start

01 · Claude Motion or Claude Code

Motion is in beta on Team and Enterprise plans. Without it, Claude Code does the same job with Remotion.

02 · Node 20 or later and ffmpeg

Only for the Claude Code route. brew install ffmpeg on a Mac.

03 · Your brand in 3 colours and 2 fonts

Hex codes and font names. The brief locks them so Claude cannot drift.

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Step 01

How Claude makes a video

Claude has no video model. It does not generate pixels. It writes the animation as code (React components, one per scene), then a renderer turns every frame into an image and stitches them into an MP4.

That changes what you can do after the first render. A wrong word is a one-line fix. A scene that lands late moves by 12 frames. Nothing has to be regenerated from scratch.

You have two routes:

RouteWhat you getWhen to pick it
Claude MotionPrompt in, video out, inside Claude. Beta, Team and Enterprise plans.You want the result and not the code.
Claude Code + RemotionThe same idea on your machine: Claude writes a Remotion project, renders it, and you keep every file.You want to version it, reuse scenes, or batch variants.

The ColdIQ reel was made with Claude Code and Remotion. Every prompt in this guide works on both routes.

Step 02

Start from a library, not a blank prompt

A blank "make me a motion video" gets you the average of every demo on the internet: Inter, a purple gradient, a glow, a card that slides in from the left.

The fix is context. I went through the 703 prompts in awesome-opus5-5-videos, the open list of videos people made with Claude, and kept the 36 a B2B team can reuse with its own product and numbers. They are all at the bottom of this page, sorted into 5 shelves:

ShelfPromptsUse it for
Product launch15A new feature, a release, a SaaS teaser
Data & charts3A result, a benchmark, a before and after
Kinetic type6A quote, a hook, a manifesto
Explainer6How something works, step by step
Showreel6Showing what you can do, with no product

Pick the closest one, then do 3 things to it.

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