The LinkedIn growth playbook behind 500+ posts and 50K followers

Most people post for months without improving because they have no standard to beat. Fix that first. Open Taplio or Scripe and use their built-in feeds to find high-performing posts: in Taplio, pick your topics (e.g. sales, prospecting, outbound), then filter to posts with at least 300 likes published in the last month so you're studying fresh, proven ideas. Scripe additionally lets you search by person, which Michel prefers, since curating specific creators guarantees a quality baseline that broad topic searches can't. Compile enough winning posts in your niche that you know exactly what you have to beat.

The common advice is to obsess over the hook. Michel's data says otherwise: posts with great visuals get over 10x the engagement of posts without. Run the test yourself: open your feed on mobile and notice that the hook is two lines of small text while a visual takes up the entire screen. A strong enough visual performs well with barely any text at all. Two moves here: hire a great designer (Michel's team graduated from Canva carousels to Figma and Adobe Suite), and build a swipe file of visuals you've seen, liked, and want to adapt later. The upfront effort compounds because visuals are reusable.