Install a person-level identification pixel, pipe visitors into Clay, filter for decision makers, and send AI-personalized emails through Smartlead based on the exact page they visited.
A fully automated pipeline that identifies who visits your website at the person level — name, job title, company, business email, LinkedIn URL, and the exact page they viewed — and turns those visitors into outbound prospects the same day.
Every visitor flows from an RB2B pixel into a Clay table via webhook, gets filtered against your ICP, enriched with a waterfall of email providers, and personalized two ways: an AI agent summarizes what their company does well, and a formula tailors a PS line to a colleague on their sales team. The finished rows push straight into Smartlead for sending.
The result is outreach that references the page someone visited hours earlier, their company's actual strength, and a relevant teammate by name — without you touching a single row by hand.
You need access to your website's code (or tag manager) to install the identification pixel
For the webhook table, formulas, waterfall enrichment, and Claygent
Or another sending tool that accepts custom variables per lead
The workflow only produces leads if people are actually visiting your pages
Copy-paste code. Use a professional address — we filter out free inboxes. Unlocks in your browser, so you only do this once.
ColdIQ designs and runs visitor-identification and signal-based outbound systems like this one end to end. Talk to us and we will wire your website traffic into a pipeline that sells.
