Guide · Michel's Guides

Grow on LinkedIn fast: the exact system behind 0 to 25,000 followers

The repeatable post formats, reach hacks, and engagement mechanics Michel Lieben used to go from zero to 25K followers in 18 months, and trained his whole team to replicate.

9 steps · ~12 min readLinkedIn · Kleo · Lemlist

What you will build

By the end of this guide you'll have a LinkedIn growth engine: two evergreen post formats you can publish every single week, a giveaway mechanic that inflates your reach, a swipe system for stealing proven formats from top creators, a content calendar that removes the daily what-do-I-post friction, and a commenting routine that drives profile views before you even have an audience.

This is the system Michel Lieben used to go from 0 to 25,000 followers in a year and a half, and that his team replicated: his COO hit 24K in a bit over a year, his head of growth gained 10K in 7 months, his head of GTM 6K in half a year. The commercial upside is real: 4 million impressions in a single quarter booked ColdIQ 356 meetings and added $80,000 in monthly recurring revenue.

No ads, no engagement pods, no ghostwriters required. Just formats that work, a schedule you actually keep, and the small algorithm mechanics most people ignore.

Prerequisites

What you need before you start

01 · LinkedIn account

A personal profile, not a company page. Personal profiles get dramatically more organic reach.

02 · 3 months of committed runway

First results typically take 6+ weeks. Decide upfront you'll post for 3 months no matter what.

03 · A niche you can teach

Tools, client results, or lessons from your own operating experience. You need recurring topics, not one-off ideas.

04 · Design budget (optional but high-leverage)

A designer for carousels and infographics can 3-4x the reach of the exact same post.

Unlock the full guide

Enter your work email to read the rest of the tutorial.

Copy-paste code. Use a professional address — we filter out free inboxes. Unlocks in your browser, so you only do this once.

Step 01

Commit to volume before quality

Consistency is the single most important factor in audience growth, so lock the schedule first: 3 posts per week minimum, ideally 5+, for 3 months no matter what. Do not optimize for quality yet. You won't know what a good post looks like until you've published 100+ pieces; quantity breeds quality. Michel got nothing for his first 31 posts over a month and a half. Post 31 or 32, one he almost skipped, went viral overnight: hundreds of thousands of impressions, 24-25 meetings booked, 4 clients signed, and his revenue jumped from $6K to $15K per month. That luck only exists if you're still posting when it arrives.

Step 02

Lock in weekly format #1: tool or resource carousels

The easiest way to stay consistent is recurring topics you can publish every week without a new idea each time. Michel's first one: carousels breaking down sales tool categories (AI agents, intent signal tools, visitor identification, and so on), listing ~10 tools per category. One AI agents carousel pulled 36,000 impressions; the intent-signal version got 16,000; a multi-category roundup got 19,000; another 25,000. Map the tool or resource categories in your own niche and you instantly have a month of posts: one carousel per week, every week.

Unlock above to read the full guide

Want us to build agents like this for you?

Want the pipeline, not just the followers?

ColdIQ turned 4 million quarterly LinkedIn impressions into 356 meetings and $80K in added MRR. If you want that engine built for your company — content, signals, and outbound working together — talk to us.

Talk to us