Guide · Michel's Guides

The 10 LinkedIn Tools Behind 150,000 Followers and 25M Impressions

The exact tool stack Michel Lieben and the ColdIQ team use to ideate, write, design, and schedule LinkedIn content — the same system that booked 1,200+ qualified meetings and $3.6M in ARR.

9 steps · ~10 min readTaplio · Kleo · Claude · OpusClip

What you will build

By the end of this guide you'll have a complete LinkedIn content production system: a repeatable way to find proven post ideas, a method for rewriting viral hooks around your own experience, an AI workflow for dissecting why posts blow up, and a pipeline for turning long-form video into clips, GIFs, and visuals that multiply your reach.

The numbers behind it: Michel grew from zero to 33,000 followers, and his team reached a combined 150,000 followers and 25M+ impressions. That content booked over 1,200 qualified sales meetings and generated $3.6M in annual recurring revenue. His posts alone pulled 10M+ views in two years — at a $30 CPM, the equivalent of roughly $300,000 in ad spend, for free.

The opportunity is real: LinkedIn has 310 million monthly active users but only 3 million post weekly (versus 20% of Facebook users, 25% on Instagram, and 35% on X). Less competition, and the readers are founders, executives, and buyers with real budgets.

Prerequisites

What you need before you start

01 · LinkedIn profile

An account you're ready to post from consistently, in a defined niche

02 · Tool budget

Most tools here are paid subscriptions; you can start with 2-3 and add the rest later

03 · Some raw material

Personal stories, expertise, or existing long-form video/podcast content to repurpose

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Step 01

Mine viral posts in your niche with Taplio

Taplio is a full LinkedIn posting suite (AI writer, analytics, kanban board, content calendar), but its highest-leverage feature is the viral post feed. Set your filters: the topics you post about (Michel uses sales, prospecting, and outbound), a one-line personal description, the platform to pull from (LinkedIn or X), the post type, and a recency window — the last 90 days keeps ideas current. Then study each high performer and ask one question: why did this go viral? Look at the hook and the visual, not the topic. The goal is to harvest formats and structures you can refill with your own experience.

Step 02

Sort any creator's all-time best posts with Kleo

Where Taplio surfaces winners by niche or keyword, Kleo works creator by creator. Install the browser extension, open the LinkedIn profile of a creator you rate, and sort their entire post history by likes, reposts, comments, or date. You instantly see which of their posts outperformed — proven hooks and formats from people already winning with your audience. Kleo also has a post preview feature so you can see exactly how a draft will render before you publish.

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Want us to build agents like this for you?

Want this built for you?

ColdIQ builds LinkedIn-and-outbound acquisition systems for B2B teams — the same playbooks that generated 25M impressions and 1,200+ qualified meetings for us. Talk to the team and we'll map it to your pipeline.

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