Guide · Michel's Guides

Build the AI funnel that took ColdIQ from $0 to $3M in 22 months

The exact traffic, conversion, and closing system ColdIQ runs today: LinkedIn content and ads on top, an enriched website funnel in the middle, and automated visitor-to-outbound routing underneath.

9 steps · ~12 min readKleo · Default · RB2B · Clay

What you will build

By the end of this guide you will have a three-stage growth funnel running: four traffic engines at the top (LinkedIn organic, cold outbound, SEO, LinkedIn ads), a website that qualifies and converts that traffic in the middle, and a closing process at the bottom. It is the same system ColdIQ used to grow from $0 to $3M in annual revenue in 22 months.

The part most agencies miss is the plumbing between stages: an enriched one-field booking form that routes qualified leads straight to a calendar, a lead magnet that captures the not-ready-yet crowd, and visitor identification that turns anonymous website traffic into outbound campaigns automatically via Clay.

Nothing here requires a big team. Each step is a mechanism you can set up once and let compound.

Prerequisites

What you need before you start

01 · An active LinkedIn profile

The primary traffic engine; you need to be willing to post consistently

02 · A website you control

You will add a VSL, a booking form, a lead magnet, and a visitor-ID script

03 · Tool budget

Kleo is free; Default, RB2B, Clay, and Instantly or lemlist are paid

04 · A clearly defined service offer

The funnel amplifies an offer, it does not fix one

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Step 01

Map your funnel into three stages

Before touching any tool, draw the funnel. Top: traffic generation, where ColdIQ runs four organic and paid channels (LinkedIn organic posts, cold outbound, SEO blog articles, LinkedIn ads). Middle: qualification and nurture, which is your website, a video sales letter, and lead magnets. Bottom: closing, which for high-ticket services means one-on-one calls on Google Meet or Zoom. Every mechanism in the rest of this guide plugs into one of these three stages, so knowing where each piece sits keeps you from building random tactics that do not connect.

Step 02

Post on LinkedIn consistently and comment on bigger creators

LinkedIn organic is ColdIQ's most efficient traffic source; Michel's profile alone pulled over 3.6M impressions in 365 days. Two rules. First, consistency beats quality when you start: you will not know what a good post looks like until you have written 100+ of them, so ship volume and play the long game. Second, comment as much as you post. With a small following, an insightful comment under a big creator's post gets your profile far more exposure than the same insight published on your own feed. Do both in parallel.

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Want us to build agents like this for you?

Want this funnel built for you?

ColdIQ designs and runs this exact system, from signal-based outbound to visitor identification and Clay routing, for B2B companies. Book a call and we will map it to your pipeline.

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