We asked 62 GTM leaders running $1M+ organizations one simple question: what tools do you run day to day?
Not what they would recommend on a webinar. What sits open in their tabs while they build pipeline.
The answers gave us a clean read on the modern revenue stack, from the data layer up through sending and reporting. One tool showed up in nearly three quarters of every stack we collected. Below is the full breakdown, the top ten by mention rate, and what the pattern says about where go-to-market is heading.
1. The Method
We reached out to 62 founders, heads of growth, and revenue leaders, each running an organization past the $1M mark. We asked a single open question: which tools do you run to source, engage, and close.
No multiple choice. No vendor list to tick. They wrote back with the tools they open every week, in their own words.
Then we counted every mention across all 62 responses and ranked the results. The named operators below chose to share their stacks in public, so we can attribute them by name.
A few notes on how to read the numbers. The percentages are share of stacks, so 71% means 44 of the 62 leaders named that tool without being prompted. Because the question was open, the results skew toward tools people reach for by memory, which is a stronger signal than a tool nobody mentions until they see it on a list.
What follows is the raw read of what revenue teams run in 2026, not our opinion of the perfect stack.
2. The Most-Mentioned Tools
Clay topped the list at 71%. Seven out of ten leaders run it, which makes enrichment and data orchestration the true center of the modern stack. When the most-mentioned tool is the one that connects every data source together, that tells you consolidation now happens at the data layer.
n8n came second at 48%. Almost half of these leaders wire their own automations instead of buying a rigid platform to do it for them. Building workflows in-house has gone from a technical luxury to a default habit.
HubSpot held third at 39%, proof that the CRM system of record is still the backbone even as everything around it changes. Instantly.ai and HeyReach.io tied at 35%, one owning cold email deliverability and the other owning LinkedIn outreach at scale. Apollo matched them at 35% as the all-in-one search and outreach platform.
LinkedIn appeared in 32% of stacks as the sourcing and social channel of choice. Attio matched it at 32%, the AI-native CRM rising right alongside the incumbent. Prospeo landed at 29% for accurate email finding, and Lovable rounded out the top ten at 29%, which is the surprise of the whole report.
A tool for building software with AI sitting in the top ten of a GTM report signals something new: revenue leaders are shipping their own internal tools and landing pages instead of waiting on a roadmap.
3. What the Data Says About the Modern Stack
Group the top ten by the job each tool does and four themes fall out.
The data and enrichment layer is the largest cluster by far. Clay at 71%, Apollo at 35%, and Prospeo at 29% mean the majority of these teams treat data as the foundation everything else sits on. Enrichment is no longer a tool you bolt on at the end. It is the first decision a team makes.
Knowing which tools a company already runs shapes how you sell to it, which is why detection has become part of the enrichment layer too. If you want to see the stack behind any domain before you reach out, you can check it here, for free:
Tech Stack Finder Tool
Quick examples:
The automation theme runs right behind it. n8n at 48% shows that GTM leaders now expect to connect their own tools with their own logic. The stack is not a set of subscriptions anymore, it is a set of workflows the team assembles and owns.
The CRM shift is visible in a single comparison. HubSpot at 39% is the incumbent that still leads, but Attio at 32% is close behind, which is remarkable for an AI-native newcomer. The CRM is moving from a filing cabinet you feed by hand to a system that enriches and acts on its own.
Sending splits cleanly across two channels. Instantly.ai and HeyReach.io both hit 35%, one for email and one for LinkedIn, and plenty of leaders run both. The pattern is specialist senders over one heavy do-everything platform, each picked for deliverability in its channel.
Sitting on top of all of it is the AI-builder layer that Lovable at 29% represents. Revenue teams have started building software, not just buying it.
4. Inside the Featured Stacks
The mention counts tell you what is popular. The individual stacks tell you how deep operators go.
Nikola Sokolov, CEO of influencers.club, runs the widest stack we saw at 54 tools. His core includes Clay, Instantly.ai, HeyReach.io, n8n, and HubSpot, with 49 more behind them. Charles Tenot, CEO of lemlist, runs 40, anchored on Clay, n8n, Apollo, Ahrefs, and HubSpot.
Jaspar Carmichael-Jack, CEO of Artisan, keeps a tighter 25, built around HubSpot, Gong, Lovable, and Ahrefs. Benjamin Douablin, CEO of FullEnrich, runs 19 with HubSpot, Instantly.ai, HeyReach.io, and n8n at the core.
The leaner stacks are where the pattern sharpens. Eoin Clancy, Head of Growth at AirOps, runs 17 with AirOps, lemlist, Clay, Common Room, and Attention. Kai Brandt, CEO of Enginy, also runs 17, leaning on HubSpot, Claude, Ahrefs, Lovable, and Loom.
At 15 tools each, Pierre Herubel, Co-Founder of Content Path, and Roq Xever, Founder of PredictLeads, show how the AI-builder habit reaches even the tightest stacks. Pierre runs Clay, Claude, Attio, lemlist, and Webflow. Roq runs HubSpot, Clay, Claude, Cursor, and Lusha, with a code editor sitting inside a revenue stack.
Across the 49 more stacks behind these eight, the same names keep reappearing. The tool counts range from 15 to 54, but the foundation barely changes: a data layer, an automation layer, a CRM, and specialist senders on top.
What separates the wide stacks from the tight ones is rarely the core. It is the extras. The 54-tool operators add point solutions for niche jobs, while the 15-tool operators fold those jobs into fewer tools they know deeply. Both groups agree on where the foundation sits.
5. What to Take From This
The clearest signal in the data is where consolidation happens. It is not one platform swallowing the rest, it is a data layer that everything else connects to. Clay at 71% is the single strongest read of that in the whole report.
The second signal is ownership. With n8n at 48% and Lovable at 29%, these leaders build and wire more of their own stack than any generation before them. They buy the sharp specialist tools and connect them with logic they control.
The third signal is that the CRM war is live again. Attio reaching 32% against HubSpot at 39% shows the system of record is up for grabs for the first time in years.
If you want to see how your own stack compares to the 62 leaders in this report, and where you are carrying tools that no longer earn their seat, you can run a full read here, for free:
GTM Report Tool
Which tool in your stack would still be there if you rebuilt it from scratch today?
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