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Viant Technology Review
Viant AI is a people-based advertising platform that enables omnichannel campaign execution and advanced measurement for improved ad performance and ROI.
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Viant Technology
Viant TechnologyViant Technology Core Capabilities
Omnichannel marketing execution
Connected TV advertising
Activate first-party data
Links
Visit Website
Pricing
From$Pricing not listed; talk to sales.
TrialAvailable
Who is Viant Technology for?
Agencies
Mid-market
Enterprise
Is Viant Technology easy to use?
5m30m1h2h3hCustom
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What are Viant Technology alternatives?
What is Viant Technology
Viant is a demand-side platform (DSP) designed for programmatic ad buying and omnichannel marketing. It helps marketers use AI to improve ad targeting and campaign performance across Connected TV, audio, mobile, and more. Viant stands out by focusing on people-based advertising without relying on third-party cookies, making first-party data actionable and results measurable.
Viant shines in running and measuring CTV campaigns, engaging audiences across multiple channels, and activating household-level targeting. Users can see meaningful results quickly, as its tools are integrated and ready to deploy for immediate campaign optimization. The platform also supports advanced reporting to track KPIs like site visits and in-store sales.
Viant fits well into a marketing tech stack as a programmatic buying engine paired with customer data platforms. It integrates seamlessly with industry partners to enhance data and automation. However, Viant is not a CRM or email marketing tool; its focus is on media buying, identity resolution, and campaign measurement, making it ideal for marketers who want to connect directly with audiences in the open web ecosystem.
Ideal Customer Profile
Viant is recommended for advertisers and agencies who want to run people-based, omnichannel campaigns across devices like Connected TV and mobile, and measure real impact like site visits and in-store purchasing. It’s ideal for those seeking easy onboarding, AI-powered programmatic buying, and advanced reporting in one platform.
AgenciesMid-marketEnterprise
Key Features
Omnichannel marketing execution
Connected TV advertising
Activate first-party data
People-based targeting
AI-powered programmatic buying
Advanced campaign measurement
Pricing
No pricing info on the website
Starting price$Pricing not listed; talk to sales.
TrialAvailable
How simple is Viant Technology setup?
Viant AI requires basic configuration, such as connecting accounts and adding snippets, which can be completed solo in minutes. Once set up, users can easily onboard customer lists and create targeting segments to activate data for ad campaigns.
Frequently asked questions
How to use Viant Technology?
Onboard customer lists, create targeting segments, and execute omnichannel campaigns across CTV, audio, display, and more from a single platform.
How much is Viant Technology?
There is no pricing info available on the website or homepage.
Why choose Viant Technology?
Choose Viant for people-based advertising, AI-powered tools, omnichannel reach, and measurement of key KPIs like site visits and in-store purchases.
How does Viant Technology work?
It uses customer data to create targeted segments, activates first-party data, and runs campaigns across multiple digital channels with AI optimization.
Is Viant Technology free?
The website does not provide information about free access or pricing plans.
Is Viant Technology a partner?
Viant partners with industry leaders and integrates with top platforms to enhance DSP capabilities.
How to learn Viant Technology?
Access white papers, case studies, videos, and guides available on Viant’s insights section online.
What are Viant Technology alternatives?
Alternatives are not listed on the website; consider exploring other DSP and omnichannel marketing platforms.
What are Viant Technology reviews?
The site shares testimonials like one from 62Above highlighting conversion success but no detailed reviews are provided.
Does Viant Technology have an API?
No API information is mentioned on the website.
Does Viant Technology have a trial or a demo?
No trial or demo details are available; contact Viant to explore opportunities.
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