Best SALES Automation & Prospecting Tools
The must-haves in your outbound sales tool stack
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All The Sales Tools You'll Ever Need
Explore our comprehensive directory of sales software, categorized for your convenience.
Best SALES Automation & Prospecting Tools
The must-haves in your outbound sales tool stack
Explore our comprehensive directory of sales software, categorized for your convenience.
Crystal helps sales professionals and others who conduct meetings to better understand the personality and communication preferences of people they interact with. It provides pre-meeting reports, communication tips, and behavioral insights, based on personality data, to improve relationships and communication.

Prospect Differently
Crystal is perfect for salespeople, managers, and teams who want to build deeper relationships and communicate better with clients and coworkers. Trusted by companies like Randstad and Sell Better, Crystal helps you connect by showing the personality behind each profile.
Crystal offers a free plan with 5 profile lookups and basic assessments to try out, no credit card needed. The Premium plan costs $49/month (or $588 annually) and includes 240 profile lookups per year, LinkedIn Chrome Extension, meeting playbooks, and calendar integration. For teams and businesses, customizable Business plans provide unlimited profiles, all Premium features, CRM integrations, and dedicated customer success managers.
Crystal requires basic configuration such as installing the Chrome extension and connecting your existing tools, which can be done solo in minutes. Once set up, you instantly gain pre-meeting personality insights to improve communication and relationship building.
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