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50 GTM workflows

50 GTM workflows to run inside Claude Code

The 50 plays we use to book meetings, each one mapped step by step, with the tool behind every step and what it costs. We ran them on real leads before writing a word.

50 workflowsClaude Code · ColdIQ MCP
What you will build

Every play comes with the workflow diagram, who it is for, what came back when we ran it, why it books meetings, and the steps with the tool and cost behind each one.

We ran them on real leads inside Claude Code with ColdIQ before writing a word.

Signal-based · 13 plays

  • 01 Champion Job Changes
  • 02 New in Role
  • 03 Hiring Surge
  • 04 Competitor Complaints
  • 05 Closed-Lost Reactivation
  • 06 Funding Round
  • 07 Acquisition
  • 08 New Market Entry
  • 09 Budget Cut
  • 10 Hire Us Instead
  • 11 Before the Next Round
  • 12 Live Meta Ads
  • 13 Hypothesis of the Month

Inbound-led outbound · 9 plays

  • 14 Demo No-Show
  • 15 Post Engagers
  • 16 Pricing-Page Visitor
  • 17 LinkedIn Profile Visits
  • 18 Newsletter Activation
  • 19 Website Visitors on Autopilot
  • 20 Event Attendees
  • 21 Inbound Scored by Ads
  • 22 Tier your Connections

Value-based · 7 plays

  • 23 Podcast Guest
  • 24 Pitch in Public
  • 25 Campaign Ideas
  • 26 Meta Yes, Google No
  • 27 Is This Your Number?
  • 28 Local Businesses
  • 29 Upfront Work (Service-Based)

Cold outbound · 4 plays

  • 30 Score Your TAM by Ad Spend
  • 31 Their Ads Name Your Buyer
  • 32 Lookalike Case Studies
  • 33 Agentic Autoresearch Loop

Multichannel · 3 plays

  • 34 Physical Letters
  • 35 ABM Orchestration
  • 36 Lookalikes from CRM

Niche ICP · 5 plays

  • 37 The Unfilled Name Ad
  • 38 High Net Worth Individuals
  • 39 Law Firms
  • 40 Companies with No Parent
  • 41 The Middleman

Recruiting · 9 plays

  • 42 Read the Job Description
  • 43 Clone Their Best Hire
  • 44 Spot the Missing Recruiter
  • 45 Detect a New ATS
  • 46 Track Unfilled Roles
  • 47 Catch the Backfill
  • 48 Follow the New Exec
  • 49 Read Quiet Growth
  • 50 Talent Leaving a Competitor
Prerequisites

What you need before you start

01 · Claude Code

Installed on your machine.

02 · The ColdIQ MCP

Paste "Install the ColdIQ hosted MCP on this machine: https://mcp.coldiq.com/mcp" in Claude Code, then sign in. No API key.

03 · A sending tool

Instantly or any sequencer for email, Expandi for LinkedIn.

04 · Your ICP

Titles, company size and country, written in a few lines.

05 · Your own data (11 plays)

A CRM export, a newsletter list or your LinkedIn export.

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Step 01

Champion Job Changes

People who already used your product, now at a new company.

Use case. You sell software and want past users who just joined a new company.

Tested on real data. 96 paying contacts checked. 28 profiles found. 12 raw changes, 2 real moves. 1 confirmed by two sources. 35 credits, about $0.50.

A past user just started a new job.

They know what your product does. They know what it took to set up and what it delivered. You skip the hardest part of any cold sale, which is trust.

They arrive with an empty stack and a few months to prove themselves. You write in their first weeks, about a setup they already liked. The email is about them, not about you.

How it works

  1. Export your customers with LinkedIn. Pull past customers and champions from your CRM. Anyone without a LinkedIn profile can't be tracked, so store it at signup. Your CRM export · free
  2. Look up where each one works now. Each profile returns the current employer and start date. The job runs slowly, so let it finish before you read the results. enrich_person_bulk · about 1.07 credits per hit, misses free
  3. Keep only the real moves. Claude Code compares today's employer with the one in your CRM. It keeps moves that started in the last 6 months. Most raw changes are false, like a company spelled two ways or an old side role. Claude Code · free
  4. Find the email at the new company. Each real mover gets an email at the new domain. If a second source still lists them at the old company, hold the contact. find_emails · about 4.28 credits per verified email
Step 02

New in Role

Reach the new decision-maker in their first weeks on the job.

Use case. You sell help to new sales leaders in their first 90 days.

Tested on real data. 21 new VPs of Sales found. 10 real sales leaders kept. 10 verified emails. 58 credits, under $1.

Your buyer just took a new seat.

A new VP Sales inherits a pipeline and a forecast they didn't build. They're judged on both by the end of their first quarter. So they review every vendor and every process now. They're open to help in a way they won't be a year later.

You write to the person in the seat, not to their team. Name their first quarter and offer one concrete piece of help. In our test, that meant new VPs of Sales at Rocketlane and Chronosphere.

How it works

  1. Find leaders new to the seat. One people search filters on title, months in role, industry, size and country. Filter the person's location too. Without it, half the rows were overseas leaders at US companies. find_people · about 1.03 credits per person
  2. Read the titles. Claude Code keeps only the person who runs sales for the whole company. Team leads and sub-brand titles go. In our test, 21 became 10. Claude Code · free
  3. Split new hires from promotions. Time in role counts internal promotions too, and a promoted leader needs a different message. Compare the start date at the company with the start date in the role. Our test skipped this check. enrich_person · cost not measured in the test
  4. Find and verify the emails. An email finder runs first, then a verifier. You only pay for emails that land. find_emails · about 4.28 credits per verified email
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