RB2B vs. Warmly: Which Website Visitor Identification Tool is Better? [2025]

If you can’t identify the anonymous visitors that land on your website, chances are you’re missing out on lots of potential sales opportunities. The solution? 

Getting website visitor identification tools such as RB2B and Warmly can help avoid this issue and provide detailed contact information about your potential leads, boosting your sales efforts. But how do you determine the best choice? 

In this comparison guide, you will learn about the two website visitor identification tools to make an informed decision about a choice for your business’s needs. 

RB2B vs. Warmly: A Quick Glance

Here is the summary: 

• RB2B is perfect if you want to identify your anonymous web visitors and have their contact information pushed to Slack. 
• Warmly is also ideal if you want identifiable information about your anonymous web visitors and want to explore more integrations. 

Although RB2B and Warmly offer similar services, they have different approaches. Learn more about the differences between these web visitor identification software to make informed decisions.

What’s RB2B? 

RB2B is a web visitor tracking software designed to provide identifiable information about the anonymous visitors who land on your website. This software only tracks US-based visitors and uses data like IP address tracking, web cookies, and behavioral analytics to gather relevant contact information about your potential leads. This information includes their full name, company name, location, email addresses, browsing behavior, and other details. 

After obtaining this information, RB2B pushes their information to your CRM or other marketing automation tool for your sales team to follow up. With real-time lead data, your sales team will not only identify potential leads but also create a more targeted and effective outreach that resonates with them on a deeper level. 

What’s Warmly?

Warmly is a revenue orchestration platform that reveals your anonymous website visitors, identifies potential leads, and offers features to engage interested leads. It uncovers detailed information about web visitors, both at company and individual levels. With a string of Javascript code added to your site, Warmly offers comprehensive insights into information such as contact details, firmographic and technographic details, CRM data, and SEP data.

Unlike RB2B, Warmly isn’t restricted to US-based visitors. Instead, it goes a bit further by obtaining company contacts within the EU. The web visitor identification software is also renowned for its intent signals, gathered from your visitor’s web behaviors, to help you identify warm leads that can boost your outreach efforts. 

Additionally, the platform’s orchestration engine can help craft and automate personalized outreach efforts. You can engage with web visitors through text chats or video calls, ensuring no leads slip away. Warmly seamlessly integrates with third-party platforms to streamline your sales workflow and enhance productivity. 

Overall, Warmly is an all-in-one sales solution for revealing anonymous web visitors and automatically engaging them to boost sales efforts. 

RB2B vs. Warmly: Features Breakdown

RB2B and Warmly share similar features to identify leads and ensure you don’t miss out on potential sales opportunities. These features include: 

• Web Visitor Identification
• Hot Lead and Hot Page Tagging
• Integrations
• Regulations

Website Visitor Identification

Both RB2B and Warmly help you identify the anonymous visitors landing on your website but with different approaches. 

RB2B

RB2B begins the identification process after you have installed its unique tracking code snippet. You must add this code to the header section of your website’s HTML. Website platforms such as WordPress and Shopify offer plugins and integrations to make the installation process easy. 

After installation, you can visit your website and check if the web visitor identification software works. Upon activation, the visitor identification tool utilizes website cookies, IP addresses, and device IDs to identify your website visitors (people and companies) within its network. Your leads’ details will appear within the RB2B dashboard, providing information such as company name, job title, LinkedIn profile, and recent website activity. It also offers comprehensive insights into company data such as size, industry, location, and revenue. 

RB2B only tracks US-based visitors. The web identification software doesn’t track visitors outside this location for regulatory reasons.

‍Warmly

Similarly, Warmly uses Javascript snippets, comprising a single line of code and website cookies, to identify potential leads visiting a website. Users can obtain detailed profiles about their anonymous web visitors which include: 

• Contact info: Company name, email address, phone numbers, job titles, LinkedIn URL, and more.
• Firmographics: Industry, employee count, location, size, and more.
• Technographics: Software used within the firm.
• CRM Data: Account owners, deal history, and more. 
• SEP Data: Engagement details. 

With this rich data, you understand your web visitors better and create relevant campaigns that fit each segment’s specific needs. 

Hot Lead and Hot Page Tagging

A hot lead and hot page tagging feature allows you to focus on the most promising leads and create a personalized website experience.

RB2B

RB2B’s hot lead tagging feature allows you to categorize your web visitors based on their firmographic data. To achieve this goal, you must first define your ideal customer profile (ICP) based on criteria such as industry, location, size, revenue, or job titles. 

Then, it automatically applies these custom tags to ensure the segmented leads align with your ICP. This approach allows your sales teams to focus on the most valuable leads and offer relevant content that resonates with them. 

Besides, the platform’s hot page tagging feature allows you to track and identify visitors who have shown strong interest in your business’s offerings by visiting specific pages on your websites. These custom tags track accounts that visit high-intent pages such as the pricing page, comparison page, case studies, or demo requests. Then, it provides users with relevant information that guides visitors through the sales process and accelerates the cycle. 

Warmly

Warmly also allows users to define their ICPs and uses intent signals to target high-intent prospects visiting their sites. It monitors their web behavioral data to track buyer intent and identify warm leads. These behavioral data include: 

• Session activity: Pages visited (especially high-intent ones like pricing page or case study, time spent, forms filled, downloads, and more. 
• Customer journey: Job changes, competitor site visits, research topics, and ad interactions. 

Besides, you can filter the results and segment the lead list based on fields like firmographics, technographic, website activities, research topics, third-party intent data, and more. This approach creates a targeted campaign that caters to the needs of your ideal buyers. 

Integrations

Integrating with third-party platforms like CRM streamline your workflow, improving efficiency and boosting productivity. RB2B and Warmly integrate with some platforms to achieve this purpose. 

RB2B

RB2B integrates with your existing CRM and marketing automation platform and pushes new lead information for follow-ups. For instance, you get all your lead’s LinkedIn profiles via Slack and create your outreach efforts from there. Other platforms you can use to push lead information include Clay, Instantly, Apollo, Zapier, Smartlead, HeyReach, Koala, and more. 

Warmly

On the other hand, Warmly integrates with more platforms within your sales tech stack. Common integrations include HubSpot, Salesforce, Slack, Outreach, SalesLoft, PipeDrive, LinkedIn, ZoomInfo, and more. With this approach, you can push all acquired information obtained from Warmly into your CRMs and perform more sales operations efficiently. 

Regulations 

Ever wondered whether you’re violating some laws using web visitor identification software? No, you’re not. RB2B and Warmly comply with local and international regulations, so you don’t have to face any lawsuits. 

RB2B

RB2B complies with local privacy laws such as the California CCPA and CPRA and other state laws. Besides, its web visitation identification activities only target US home addresses, making it non-applicable to people within the European or UK market. In other words, users don’t have to worry about violating GDPR policies.

Warmly

Warmly also complies with local and international privacy laws such as the California CCPA, CPRA, and GDPR. It doesn’t provide individual details (only company details) within the EU and mainly focuses on the United States.

RB2B Pricing

RB2B offers a 7-day free plan for all users to explore its offerings. This free plan allows you to push your visitor’s details to Slack and is available to unlimited users. However, you may want to consider the platform’s paid plans to access more features such as hot page and hot lead filtering, CSV download, and more. These paid plans include:

• RB2B Pro for $149 per month with 300 credits
• RB2B Pro+ for $349 per month with 1,000 credits
• RB2B Custom that requires a quote and offers 2,000+ credits. 

Warmly Pricing

Warmly doesn’t offer any free trial to explore its offerings. Instead, it offers a three-tier pricing plan that requires a 12-month commitment from its users. These plans reveal at least 10,000 monthly web visitors and grant access to engagement features such as LinkedIn sequencing integration, live chat, and more. They include: 

• Startup plan for $700 per month
• Business plan for $1440 per month
• Enterprise plan for $2400 per month. 

RB2B vs. Warmly: Pros and Cons

RB2B and Warmly have advantages and disadvantages that could impact usage. We checked review sites like G2 to determine the platforms’ pros and cons. 

RB2B Pros and Cons

RB2B is renowned for its easy setup, lead generation capabilities, and valuable insights that create personalized experiences for your ideal buyers. However, it suffers backlash for its limited integrations and credit-based pricing model. 

RB2B Pros

• Easy Setup: Users on review sites like G2 claim RB2B is easy to use and set up. All you can do is add its unique tracking code to your website’s header and it begins the identification process. It doesn’t require any technical knowledge, making it a suitable option even for new users. 

• Lead Generation: By identifying your web visitors, RB2B fuels your sales pipeline with potential leads that may not reach you on a normal day. This approach ensures you don’t miss out on potential sales opportunities that can contribute to your business growth. 

• Personalized Experiences: RB2B offers real-time data into your site’s visitor activities on your website. For instance, you can see the page visited, the time spent, and other behavioral activities. With this data, you can tailor your outreach campaign to fit your lead’s needs, creating a personalized experience that resonates with them. 

RB2B Cons

• Limited Integration: RB2B integrates with only a few tools, inhibiting a streamlined workflow that creates efficiency for users. 

• Pricing: The platform’s credit-based pricing model is a major drawback as it can quickly run out depending on your site’s web traffic. 

Warmly Pros and Cons

Warmly is reputable for its easy setup, lead generation capabilities, and high-intent signal features that can identify warm leads for business. However, its inaccurate data and pricing model are huge disadvantages for sales teams. 

Warmly Pros

• Ease of Use: Warmly is easy to set up, as it only requires installing a code snippet to identify your web visitors. This seamless process makes its adoption easy even for new users. 

• Lead Generation: Warmly’s valuable insights about your web visitors enable you to identify potential leads that can boost your lead generation efforts. It’s helpful for users who don’t want to miss out on future sales opportunities. 

• Intent Data: Warmly tracks intent signals to identify the most promising leads for your business. This process ensures you tailor your efforts to the right leads, preventing wasted time and effort. 

Warmly Cons

• Inaccurate Information: Users complain about the platform’s inaccurate data which could affect their prospecting and outreach efforts. 

• Expensive: Warmly’s users on G2 find the platform expensive. This is mostly unsuitable for early-stage startups and small teams. 

RB2B vs. Warmly: Conclusion and Recommendations

Choosing the right platform depends on your sales team’s needs and your business goals. However, here is a guideline for choosing between the two web visitor identification software: 

• Choose RB2B if you want to recognize potential leads, have their information pushed to Slack, and explore its free plan. 

• Choose Warmly if you want to identify your leads, obtain intent signals to prioritize them, and explore more integrations. 

That said, ColdIQ is a great outbound agency that scales your sales operations and boosts your efforts with the right AI sales tools. Our experienced sales team executes a unique business approach to flood your sales pipeline with qualified opportunities that positively impact your business’ revenue. Book a strategy call with us today!

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