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Instantly: A game-changer in Sales Automation

Sales Engagement & Automation software is one of the most saturated markets. Despite that, a newcomer has been changing the game. Their secret? A straightforward UI and a pricing model making it a no-brainer.

Michel Lieben
Michel Lieben
MAR 17 2026
Instantly: A game-changer in Sales Automation

Table of content

WHAT IS INSTANTLY?
PRICING
MAIN FEATURES
ADDITIONAL FEATURES
RATINGS
ALTERNATIVES
DISCOVER MORE TOOLS
CONCLUSION

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The Sales Engagement & Automation software is one of the most saturated market. Despite that, a newcomer has been changing the game. Their secret? A straightforward UI and a pricing model making it a no-brainer. The name of the software: Instantly.

WHAT IS INSTANTLY?

Instantly is a Cold Email software. It allows users to automate the process of sending cold emails, which are emails sent to potential customers or clients who have yet to express interest in the product or service being offered. Cold email software typically includes features such as contact list management and automated messages and follow-ups, which helps users save time and increase their chances of success when reaching out to new prospects.

One key difference between Instantly and other cold email software is that it offers unlimited profiles at a fixed price, whereas most other solutions charge on a per-profile basis. Instantly can be significantly more cost-effective for those who send a large volume of cold emails, with prices being 10 to 20 times lower than other options. This makes it an attractive choice for businesses and sales professionals looking to optimize their cold email efforts while minimizing costs.

WEBSITE: https://instantly.ai/

PRICING

Instantly offers three pricing plans: $37/mo, $97/mo, and a custom plan. The main difference between the plans is the number of features included. The $37/mo plan includes basic features such as automated email sending and follow-ups. In comparison, the $97/mo plan includes more advanced features, such as an unlimited number of profiles at the same price, making it the perfect option to scale your cold email campaigns. The custom plan is tailored to the customer's specific needs and includes additional features not available in the other plans. All plans offer a free trial.

MAIN FEATURES

Features are dependent on the plan you pick. The $97/mo version offers a large number of features. Among which, you have:

  • Unlimited Email Accounts
  • Unibox
  • Advanced Sequences
  • A/Z Testing
  • API, Webhooks, and Integrations
  • Email deliverability score

ADDITIONAL FEATURES

If that wasn’t enough, Instantly also includes email warm-up features. Thus, in addition to automating your sales outreach, you can improve your deliverability score through the software.

RATINGS

G2: 4.9/5 (58 reviews)

ALTERNATIVES

Instantly is the #1 choice if you're seeking a comprehensive cold email solution to let you scale your campaigns efficiently.

Very little sales automation software can compete with Instantly in terms of service provided. The only one that is similar in terms of pricing, UI and ability to scale is Smartlead.

DISCOVER MORE TOOLS

Are you in search of additional sales prospecting tools? Look no further than our software section at coldiq.com/tools, where you will find a selection of over 200 highly rated tools across numerous categories. From finding new leads to nurturing existing connections and automating your outreach efforts, we have a tool to suit your needs. Don't miss out on the opportunity to enhance your sales strategy – click here to discover the perfect tool!

CONCLUSION

Instantly is the top choice for cold email software due to its simple UI, cost-effective pricing model, and advanced features.

Unlike other solutions that charge on a per-profile basis, Instantly offers unlimited profiles at a fixed price, making it an ideal option for businesses and sales professionals looking to scale their cold email efforts while minimizing costs.

On top of this, its advanced email warm-up features make it a comprehensive solution for optimizing and improving your cold email deliverability.

With high ratings on G2 and a free trial available, there's no reason not to give Instantly a try and start generating leads.

Michel Lieben
Michel Lieben
Founder, CEO

Michel Lieben is the Founder & CEO of ColdIQ, a B2B sales prospecting agency trusted by 100+ organizations. He’s launched hundreds of outbound campaigns, mastered tools like Clay and Lemlist, and shares sharp, actionable insights on scaling sales with AI, automation, and strategy.

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FAQ

What makes Instantly’s unlimited email profiles beneficial for high-volume senders?

Unlimited email profiles let users manage many campaigns without paying extra per account. This saves money and streamlines sending large volumes, letting teams scale outreach without worrying about fees or account limits.

How does the Email Warm-Up feature affect campaign success?

Warming up emails improves sender reputation and delivery rates. Instantly automates this gradually, preventing your emails from landing in spam and increasing chances that prospects actually see your messages.

Can I integrate Instantly with other sales tools?

Yes, Instantly supports API access, webhooks, and popular integrations. This helps automate workflows by connecting with CRMs, analytics, or any system that accepts data feeds, boosting efficiency without manual effort.

What should I consider when choosing Instantly’s pricing plan?

Match your email volume and feature needs to the plan. Smaller operations benefit from the $37 tier, while teams needing unlimited accounts and advanced tools gain the most value from the $97 option or custom plans.

How does Advanced Sequences improve outreach quality?

Advanced Sequences enable branching automated follow-ups based on recipient behavior. This personalization increases engagement by sending timely, relevant messages rather than generic one-size-fits-all emails.

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