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It can be difficult to get started with Cold Email. There are many tools among which to choose, and it can quickly get expensive once you add up all the costs.
The good news is that cold email software is a very competitive industry, this means that a lot of tools offer a trial version. We will take advantage of that to get started.
- The first step of the lead generation process is to source & filter an audience. To do that, you'll need the LinkedIn Sales Navigator. The good news is that they offer a 30-DAY trial version (cost = $0). [Alternatively, you can use Apollo to skip the first 3 steps of this tutorial.]
- Second step will be to extract your lead searches from LinkedIn to some Excel/Google Sheets. You'll need a tool such as Phantombuster to do this at scale. Once again, good news: they offer a 14-DAY trial (cost = $0)
- Third step will be to get the email addresses from your leads. BetterContact let you do that and you can find your first 50 email adresses for Free (cost = $0)
- Now you want to insert your list of email addresses to a sending tool that will automate your email sending and follow-ups. You can use Smartlead for that. Use LaGrowthMachine if you want to mix in some LinkedIn & Twitter Automaton. They offer a 14-DAY trial (cost = $0)
- Finally, you will want to warm up your email address to make sure you don't land in spam. Use Mailreach for that. No free Trial but it will keep you from landing in spam for only $20/month. You can also use Smartlead built-in warm-up feature.
The only additional costs will be to set up a domain and an email address from which to send. This can be done for less than $20.
That's it for now. However, if you wonder how to get clients for digital marketing agency, be sure to contact us. For those who wish to get started with Cold Emails, follow me (Michel Lieben) on LinkedIn. I post every day of the week and share my best tips on how I generate opportunities for myself and my clients.
FAQ
Use email verification tools regularly to check deliverability before sending. Avoid purchasing large unverified lists as they often increase bounce rates. Also, maintain a clean email list by removing inactive addresses consistently.
Start by sending a small volume of emails to engaged contacts and gradually increase the number over days. This builds a positive sender reputation and reduces the chance of being marked as spam. Avoid sudden spikes in email activity.
Why is lead filtering important before outreach?
What steps ensure email sending consistency over time?
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