Clay vs. FullEnrich: Which Data Enrichment Service is Better? [2025]

What if you get 3x of your leads’ valid email addresses and phone numbers? 

With a data enrichment service like Clay and FullEnrich, you wipe out outdated or inaccurate information from your existing lead list, identify potential customers, and nurture them with compelling messages to drive conversion. 

But how do you know which data enrichment tool to choose? Dive into this comparison guide to find out. 

Clay vs. FullEnrich: A Quick Glance

Here is the summary: 

• Clay is perfect for enriching your lead list with valid contact information, crafting personalized messages, and integrating with different platforms for seamless data transfer.
• FullEnrich is ideal for its user-friendly interface, enriching your lead list with valid contact information and integrating it with different platforms. 

Let’s compare the differences between the two data enrichment platforms to see how they can inform your decisions. 

What’s Clay? 

Clay is a sales intelligence platform that scales personalized outreach efforts with its unique data enrichment services. Thanks to the waterfall enrichment technique that grants access to over 100 data vendors, users can find their prospect’s valid contact information and reach their ideal buyers.

Waterfall Enrichment works by sequentially searching a vendor’s database until it finds your lead’s contact information — email addresses and phone numbers. For instance, if it doesn’t find a lead’s email address from a vendor like Hunter, the data enrichment platform proceeds to other vendors like Datagma or Prospeo until it gets that information. 

‍Clay also goes beyond data enrichment services. It doubles as a prospecting and sales engagement platform with its AI research agent, Claygent, and AI message writer. Claygent eliminates a manual prospecting process by scanning various web sources to retrieve valuable information for users. Whether you’re looking for personal or company-level information, Claygent obtains the data within seconds. 

Additionally, its AI message writer creates personalized emails at scale to optimize your cold campaign. With a simple prompt or AI template, you can craft a compelling message that resonates with your audience. 

Clay seamlessly integrates with a wide variety of platforms such as CRMs, databases, outreach tools, and more. This approach allows an efficient data flow that improves user productivity. Altogether, Clay is perfect for data enrichment, sales prospecting, personalized messaging, and native integrations. 

What’s FullEnrich? 

FullEnrich is an extensive data provider network that discovers your lead’s contact information to advance your lead generation efforts. It leverages waterfall enrichment to find your lead’s valid email addresses and phone numbers from over 15 data vendors such as Hunter, Datagma, PeopleDataLabs, Clearbit, and more. 

Aside from finding their contact information, FullEnrich confirms the validity status of these emails to ensure deliverability. It implements a triple validation process to determine valid, invalid, and catch-all email addresses. With the valid contact information identified, users will only send personalized messages to real email addresses, reducing the bounce rate. 

FullEnrich seamlessly integrates with third-party platforms like Make, Clay, and Zapier to streamline your workflow and ensure efficiency. Overall, it’s an ideal platform for finding your prospect’s valid contact information. 

Clay vs. FullEnrich: Core Features Breakdown

Clay and FullEnrich have some similar features with slight differences that enhance your overall sales process. These features include: 

• User Experience
• Data Enrichment
• AI Agent
• Personalized Messaging
• Integrations

User Experience

Although Clay and FullEnrich strive for user-friendliness, they differ in their overall design which influences a user’s learning curve. 

Clay’s user-friendly interface has some features with advanced functionalities that create a steep learning curve for new users. Thus, harnessing the platform’s full potential may be challenging without an onboarding guide, platform resources, or community support. 

On the other hand, FullEnrich’s simple and intuitive interface makes it easy to navigate the platform and obtain contact information. You can import your files directly into FullEnrich or export from LinkedIn Sales Navigator and start the data enrichment process with a few clicks. This helps to advance your outreach efforts.

Data Enrichment

Building a lead list is one thing. Getting your lead’s contact information is another process that enables you to reach your ideal buyers. Data enrichment tools like Clay and FullEnrich eliminate this problem by providing your prospect’s contact information so you can easily contact them. 

Clay uses waterfall enrichment techniques to grant users access to a vast database, maximizing data coverage and quality. Rather than relying on a single tool, it searches over 100 vendors’ databases sequentially to find your lead’s valid email address and phone number. 

In other words, if a data vendor doesn’t have a lead’s contact information, Clay moves to the next vendor until it gets the valuable information. With a name and a company domain, you can obtain your lead’s email address through multiple sources such as Prospeo, Hunter, Datagma, Findymail, and more. This approach ensures you contact all your leads in your sales pipeline and avoid missing out on them. 

Here is an example of how we enriched a lead list using Clay. First, we clicked on “Add Enrichment” from the workspace. Then, we selected “Enrich Person Info” >> “Work Email.”

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Then, the sales intelligence platform presents a list of sources – Prospeo, Hunter, LeadMagic, Findymail, DropContact, and more — that you can use to enrich your lead list. Once you select one, the data enrichment process begins. 

Clay presents the enriched lead list which you can download or export for future use. 

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Similarly, FullEnrich also uses waterfall enrichment to find your lead’s contact information. The data enrichment tool searches over 15 vendors’ databases to maximize the data quality and accuracy. As it doesn’t find your lead’s contact information in one database, it proceeds to another till you strike gold. 

Here is an example of how we found phone numbers for our lead list using FullEnrich. First, we selected the kind of contact information we wanted to find. In this case, we selected “Phone Only.” 

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Next, we uploaded a CSV file that enabled the waterfall enrichment software to map out columns featuring our prospects’ full names and company details. 

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Afterward, FullEnrich allowed us to edit the column based on our preferences. We could strike out the rows we don’t want to enrich or provide additional details to the list. Then, we click “Enrich Phones.”

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FullEnrich spends about 1-3 minutes performing the enrichment process. Once it’s done, it presents the enriched list which we can download for future use. 

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AI Agent

Clay AI agent, Claygent, automates manual prospecting tasks and streamlines the research process. This AI sales agent can gather unstructured data from different sources, driving efficiency and allowing you to focus on other vital tasks. 

For instance, you can find detailed information about your prospects, jobs, office locations, or companies. You can also find any valuable information relating to companies including their hiring intent, last funding details, competitors, investors, acquisition details, and more. 

FullEnrich doesn’t have a similar AI-driven feature that automates your prospecting efforts. It only focuses on enriching your lead list with your lead’s contact information, limiting your outbound efforts. Hence, you may need an alternative platform to perform other outbound processes. 

Personalized Messaging

Clay features an AI message writer that uses enriched data to craft personalized outreach messages that resonate with your potential customers. With your own prompt or AI template, the AI message writing tool creates messages at scale to prevent you from manually creating your own copies. Besides, these messages engage the prospects more effectively, increasing the response rate. Each personalized line stands out to prompt your prospects into conversion.  

In contrast, FullEnrich doesn’t feature a similar messaging capability that creates personalized messages at scale. As a result, users may need to seek an alternative option that enhances their outbound process. 

Integrations

Both platforms seamlessly integrate with popular CRM and marketing tools to transfer customer data seamlessly and streamline your sales workflow

Clay integrates with numerous tools, from AI technologies to CRMs, marketing and outreach tools to social media platforms, enhancing usability among various systems. Common integrations include HubSpot, Salesforce, Claude AI, Apollo, Breakcold, Drop Contact, Findymail, and more. 

On the other hand, FullEnrich integrates with four platforms: Clay, Make, Cargo, and Zapier. As of this writing, integration with CRMs such as HubSpot, Salesforce, and Pipedrive isn’t available. This makes it a less versatile option for users who require a seamless data flow between different systems. 

Clay’s Pricing

Clay offers its users a five-tier pricing plan, each with distinct features and integration capabilities. This structure allows users to choose a plan that fits their budget and business needs. 

• Free plan: This free trial offers essential features for small teams or businesses seeking to engage in prospecting and integrate with other tools. It includes people or company searches, an AI agent, an exporting feature, integrations, and a Chrome extension. However, this plan has certain limitations, especially in terms of features, the number of searches, and credits. 

• Starter plan: This plan costs $149 monthly and offers 2,000 credits. It’s suitable for small teams or businesses seeking to access more features. This plan features everything in the free plan and offers phone number enrichment features and integration via API keys. 

• Explorer plan: This costs $349 per month and offers 10,000 credits. It’s ideal for mid-size companies seeking more advanced automation. It covers everything in the Starter plan and offers features such as webhooks, integration via HTTP API, email sequencing integrations, and people and company filters. 

• Pro plan: The Pro plan costs $800 monthly and offers 50,000 monthly credits. It’s perfect for large companies seeking more data sources, extensive integrations, and advanced features that can optimize their workflow. It covers everything in the Explorer plan and includes CRM integrations. 

• Enterprise plan: This plan requires a custom quote and credits. As its name implies, it best suits enterprises and covers everything in the pro plan. It contains advanced features such as AI prompting support, private Clay recipes, SSO, data engineering, dedicated Slack support, credit reporting analytics, and more. 

FullEnrich’s Pricing

FullEnrich also offers a straightforward three-tiered pricing model that caters to the needs of different business sizes. Each plan comes with specific features and capabilities that appeal to other users. These plans include: 

• Starter plan: The starter plan costs $29 monthly and offers 500 credits. It is suitable for small businesses seeking basic enrichment features but comes with limited credits.

• Pro plan: This plan costs $55 monthly and offers 1,000 credits. It is ideal for mid-sized businesses seeking advanced features and dedicated support. 

• Scaleup and Agencies: This plan ranges from $400 to $50,000 monthly. It’s tailored for larger businesses seeking access to all features, including premium data sources, a dedicated account manager, and more. 

Clay vs. FullEnrich: Pros and Cons

Clay and FullEnrich have complementary strengths and weaknesses. Key adoptions focus on user experience, data accuracy, and integrations. 

Clay Pros and Cons

Clay stands out for its user-friendly interface, distinct features, and integrations. However, it faces backlash for its learning curve and credit system.

Clay Pros

• User-friendly Interface: Clay’s dashboard is intuitive and easy to navigate, enabling users to perform their sales operations efficiently. Whether prospecting, data enrichment, or creating personalized messages, sales teams can easily complete the task in a few clicks. 

• Data Accuracy: Clay provides quality data, which allows users to reach their potential customers. Adding an AI research agent, Claygent, which scans web sources for information, is a bonus. 

• Integration: Many G2 users attest that Clay’s integration with numerous third-party platforms is advantageous. They can automate their entire workflow which improves productivity and drives efficiency. 

Clay Cons

• Learning Curve: Clay’s user interface consists of different advanced features, creating a steep learning curve that requires time to master. Executing some functions on the platform can be challenging, as getting some operations right requires trial and error. 

• Credit System: Many G2 users believe Clay’s credit pricing model is overpriced. One can easily burn many credits without realizing it, especially when pulling data from multiple sources.

FullEnrich Pros and Cons

FullEnrich shines for its ease of use, data accuracy, and customer support. However, it faces criticism for missing contacts and LinkedIn integration.

FullEnrich Pros

• Ease of Use: FullEnrich’s user interface is appealing and doesn’t require a robust learning process. With a few clicks, you can obtain your prospect’s contact information. 

• Data Accuracy: FullEnrich offers quality data for its users, whether email addresses or phone numbers. This makes it ideal for anyone seeking to boost their outreach efforts. 

• Customer Support: FullEnrich offers great customer support for all users. They are available to answer your queries or resolve any issue within minutes. 

FullEnrich Cons

• Missing contacts: Sometimes, FullEnrich doesn’t provide all contact details. For instance, if you need your prospect’s personal email address, you may not find it on this platform.

• LinkedIn Integration: FullEnrich only works for LinkedIn Sales Navigator, not Standard LinkedIn. This can limit the number of users who utilize Standard LinkedIn for their sales operations. 

Clay vs. FullEnrich: Which Should You Use?

After a detailed comparison of Clay and FullEnrich, it’s obvious that both data enrichment platforms have their strengths and weaknesses. Choosing between them depends on your specific needs and overall business objectives. 

Summary of Key Differences

Clay is a sales intelligence platform that streamlines sales operations for businesses of all sizes. Its AI-powered features, combined with advanced functionalities and integration capabilities, make it a versatile option for larger sales teams or enterprises. 

They can create and enrich their lead list, craft personalized messages at scale, automate their outreach process, and analyze the result all from a single place. This makes it ideal for any company with a large volume of leads requiring advanced data management and integration with different platforms.

On the other hand, FullEnrich offers a straightforward solution to obtain your leads’ valid email addresses and phone numbers. Its waterfall enrichment technique pulls data from over 15 sources to find accurate contact data to boost your outreach efforts. This makes it perfect for small businesses to strictly focusing on the enrichment process in a bid to maximize their outreach process. 

Recommendation

Nonetheless, here is a key tip to consider when choosing between the two sales tools: 

• Choose Clay if you want a comprehensive sales prospecting, data enrichment, and automated outreach approach. It is an all-in-one solution that addresses every aspect of your sales process. 

• Choose FullEnrich if you want a simple solution that delivers high-quality data to improve your sales efforts. 

In conclusion, choosing between Clay and FullEnrich should depend on your business type, operational needs, budget, sales strategy, and overall objectives. Assessing each platform’s features and what they can provide enables you to make an informed decision that will support your business’ growth.

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