An AI buyer intent software indicates a potential customer's interest in a company’s product or service. Dive into this article to learn about the top 12 AI buyer intent software for 2024.
As businesses increasingly rely on data-driven decision-making, AI-powered buyer intent software has emerged as a game changer. It enables companies to pinpoint and engage high-potential customers with unprecedented precision.
With artificial intelligence transforming the sales and marketing landscape, we've compiled 12 AI buyers' intent software, empowering businesses to unlock new revenue streams and drive business growth. Let's get started.
Buyer intent data refers to insights gained from online behaviors that indicate a prospect's willingness to buy a company’s product or service. It includes actions like website visits, content downloads, and social media interactions that indicate a potential customer's interest in a product or service.
This data helps sales teams prioritize leads based on their intent, improving the prospecting process and increasing conversion rates. Buyer intent data are divided into two categories: first-party and third-party intent data.
The first-party intent data is collected directly from your audience through their interactions with your brand. This includes behaviors such as website visits, content downloads, email engagement, and social media interactions. With this data, businesses can gain insights into how potential customers engage with their products or services, allowing them to tailor their marketing efforts accordingly.
On the other hand, the third-party intent data is gathered from external sources, providing a more comprehensive view of buyer behavior across the market. This data comes from various platforms that track user activities and identify potential leads who may not be familiar with your brand but are actively seeking solutions associated with it.
Here are the top 12 buyer intent software you can consider for your business in 2024.
Best for: Getting buying intent signals about specific prospects (individuals or companies).
Rating: 4.9 out of 5 on G2.
Overview
Clay is a buyer intent software that obtains buyer intent signals to improve your prospecting efforts. With over 100 built-in integrations, you can gain comprehensive insights about your target companies and individuals.
Its “Add Enrichment” not only helps to get your prospect’s demographic data — full name, job title, work email, social media, and more. It also provides key details that enable you to identify sales opportunities within your target companies.
For instance, let’s say you want to find information about your target companies’ latest funding details, you can use the “Add Enrichment” feature to easily get these details.
You can also access more information such as active job openings, tech stack, reviews, news, and more. These details enable you to segment your lead list effectively, ensuring you target the right company with the right opportunity at the right time.
In addition to company-specific insights, you can use Clay’s AI agent, Claygent, to search websites and extract necessary information to advance your prospecting efforts. You can perform Google searches to obtain more prospect information or Claygent to carry out specific instructions.
Overall, Clay remains a vital buyer intent software where you can up-to-date buying intent signals to scale your sales efforts.
Key Features
Pricing
Clay offers several pricing plans tailored to different user needs:
Best for: Detecting buying signals to achieve your sales target.
Rating: 4.7 out of 5 on G2.
Overview
Humanlinker is an advanced AI-driven tool designed to obtain the right buying signals for your sales team for effective sales targeting. Thanks to its buying signal detection feature, you can easily get the latest signals about target accounts, ensuring you don’t miss out on potential sales opportunities.
Whether it's fundraising news, LinkedIn publications, hiring intent, changes in job titles, new event announcements, or the opening of a new office, Humanlinker’s intent signal software equips you with relevant alerts to improve your engagement strategies with potential clients. With valuable insights, you would stay ahead of industry trends, stand out in meetings, and forge better relationships with your prospects.
Additionally, Humanlinker’s AI sales assistant provides a 360° view of your target account, delivering key insights to help you make informed decisions and create a positive business result. Humanlinker integrates with a few platforms such as HubSpot, Salesforce, Gmail, LinkedIn, and Outlook to streamline your sales workflow and drive productivity among sales teams.
Key features
Pricing
Humanlinker offers various pricing plans tailored to different user needs:
Best for: Providing deep personalities and buyer insights for improved sales targeting.
Rating: 4.8 out of 5 on G2.
Overview
Humantic is a buyer intelligence platform for revenue teams designed to provide deep personality and buyer insights at each stage of the buyer’s journey.
Its Personality AI Assistant analyzes multiple personalities to create detailed assessments, allowing sales teams to structure their outreach based on individual preferences and behaviors. Sales professionals can utilize the personality traits of these potential buyers to craft personalized communications that resonate more effectively, ultimately enhancing engagement and increasing conversion rates. This approach aligns sales strategies with buyers' decision-making processes, making interactions more impactful and relevant.
Humantic’s 360° sales intelligence feature also integrates comprehensive buyer intent data to provide a holistic view of prospects. This feature helps identify potential buying interest among leads from various sources such as online behavior and engagement patterns.
This provides your salespeople with unmatched insights into your buyer's psyche, including what genuinely matters to them, what is hazardous, what they dislike, and what motivates them to say the one thing that matters. Humantic integrates with third-party platforms such as Salesforce and Outreach to streamline your sales workflow.
Key features
Pricing
Humantic offers three pricing plans for its users:
Best for: Providing buyer-intent data for enhanced prospecting and closing more deals.
Rating: 5.0 out of 5.0 on G2.
Overview
Next on the list is Triggr. The sales intelligence platform provides real-time buyer intent data for B2B firms to enhance their prospecting efforts and close more deals. It enhances sales strategies by providing timely notifications about events that open up potential sales opportunities for businesses.
The buyer intent software provides relevant alerts on a wide range of categories such as technology installations, job postings, fundraising announcements, website updates, mergers, growth trends, and more. Once it receives information about these events, Triggr sends notifications to help sales teams identify and engage with potential buyers at critical moments, transforming prospects into motivated leads.
Also, Triggr enables users to create targeted prospecting lists and integrate these lists seamlessly with CRM systems. This functionality helps sales teams follow up efficiently on prospects and streamline their workflow.
Key features
Pricing
Triggr's pricing starts at $33 per month for individual users.
Best for: Getting relevant alerts about target individuals and companies.
Rating: 4.8 out of 5 on G2.
Overview
Signum analyzes companies’ and individuals’ activities from multiple sources for effective targeting. The AI-driven monitoring platform provides valuable insights about your prospects to enhance engagement and increase conversion success.
Thanks to the platform’s Alert Tracker, you can receive relevant updates for specific keywords about your prospects. Whether it’s social media updates, events, or new job listings, this feature enables you to connect easily with and ensures you don’t miss out on your most promising prospects, thereby increasing your chances of converting them.
Additionally, Signum’s Insight Finder scans data from various online sources to provide deep insights about your prospect’s needs. Whether it’s individual, company, or market needs, you can identify their utmost priorities and the latest trends to align your sales and marketing strategies with their goals.
Key features
Pricing
Signum’s pricing information includes:
Best for: Automating B2B prospecting and enhancing lead generation.
Rating: 5.0 out of 5.0 on G2.
Overview
Truebase is a buyer intent platform that uses its AI sales agent to identify new prospects for your business. Unlike other sales platforms where you search for your ideal prospects and filter the results, Truebase streamlines your prospecting efforts by allowing you to describe your set objectives. The buyer intent software searches various sources, including company websites, to provide the right profiles for your sales process.
Additionally, Truebase qualifies leads based on key insights to ensure the right message reaches the right people. The buyer intent platform also streamlines your workflow for a high-converting campaign. You can manage your ideal buyers and run weekly campaigns for an effective outreach. Truebase also connects effortlessly with major CRMs to automate lead data entry, hence increasing sales efficiency.
Key features
Pricing
Truebase offers a free trial for 14 days to try out the tool. However, its paid versions include:
Best for: Providing buying signals for personalized campaigns.
Rating: N/A.
Overview
Another buyer intent software is Asgard.ai. This software leverages buyer intent data to identify companies that would most likely purchase your product. With its sales intent detection feature, you can understand potential buyers' specific situations and pain points, allowing for targeted outreach.
Plus, its Contact Finder tool identifies and segments relevant contacts based on your ICP to create personalized marketing campaigns. You can also discover the technographic details of other companies to enrich your CRM and enhance your account-based marketing strategies.
Overall, Asgard leverages advanced data analysis techniques to generate actionable insights about your ideal buyers, making it a valuable tool for sales and marketing teams to optimize their outreach and sales efforts.
Key features
Pricing
Potential users typically need to contact Asgard.ai directly or request a demo to get an exact quote.
Source: Namora.ai
Best for: Providing signals to identify your buyers’ needs.
Rating: N/A.
Overview
Namora provides access to over 200 AI-powered signals, enabling you to prioritize accounts based on their momentum and events. By analyzing large sets of data, the platform uncovers valuable patterns, helping teams better understand what buyers are looking for. This allows for more meaningful, personalized communication, as sales reps can tailor their outreach to address each prospect's unique needs.
More than just automation, Namora AI brings a human touch to customer interactions by crafting messages that genuinely resonate. The platform takes care of routine, time-consuming tasks, freeing up sales professionals to focus on building real relationships. With real-time insights into buyer intent and potential risks like customer churn, it enables teams to act quickly, turning challenges into opportunities and ensuring long-term success.
Key features
Pricing
Namora AI does not publicly disclose specific pricing details.
Best for: Offering custom signals to power your outbound process.
Rating: N/A on G2.
Overview
Powered by AI, Noki allows you to find all custom signals to power your outbound process. You can find relevant insights that enable your sales teams to qualify, market, and sell to your ideal buyers.
To use the AI-powered data enrichment platform, you must first input your target prospects, usually companies, and allow the platform to create signals. It sources its data from public platforms such as company websites, review sites, and more.
Noki offers three categories of buyer intent data for its users — technology signals, product signals, team signals, and company signals. While the technology signals offer insights into the specific technologies used by prospects, the product signals show indicators of how well a prospect's needs match your product offerings.
Meanwhile, the team signals offer insights into department-level hiring and workforce to reveal organizational changes and the company signals offer insights into account-level challenges and initiatives, enabling you to understand the broader context of a prospect's needs.
Noki.so creates custom signals tailored to specific requirements, enhancing the ability to identify high-potential prospects and personalize outreach effectively. It also produces hyper-personalized and impactful emails for each lead, ensuring a scalable outreach process that is highly tailored to the individual recipient.
Key features
Pricing
Noki’s pricing information isn’t available on its website but you can book a demo to get a quote.
Best for: Helping businesses drive sales with precision
Rating: N/A
Overview
Intently is an AI-powered search engine that provides intent data to help companies connect with their ideal customers more quickly. Its algorithm analyzes extensive data to provide businesses with various intent data such as website visits, social media engagement, search queries, and more. With these details, businesses can easily engage the right leads with the right messages.
Intently also provides detailed insights into topics your prospects are actively searching for and the solutions they are seeking. This allows you to address each individual’s needs. Its AI-powered outreach message also creates engaging messages that resonate with your prospect’s needs. With its real-time analytics, it provides complete transparency of campaigns and behavioral insight to ensure they continue to drive marginal gains for the business.
Key features
Pricing
Intently requires you to contact their sales team for a quote.
Best for: Pipeline generation and Lead qualification
Rating: N/A
Overview
Groundswell is an AI Copilot primarily built for sales reps to enhance pipeline generation for businesses. The sales platform’s autopilot features an innovative five-step framework that can boost your sales efforts.
First is the signal monitoring feature that monitors signals for various opportunities autonomously. This ranges from CRM interactions to job transitions, technological shifts to product changes, and more.
Next, the sales platform checks target profiles to see whether they fit your ICP. Other subsequent steps include identifying leads that are most likely to convert, generating and sending emails through AI, and automating meeting schedules into the sales rep’s calendar.
Key features
Pricing: Groundswell’s pricing information isn’t available on their website, but you can contact the sales team for a quote.
Best for: Extracting valuable signals about target accounts.
Rating: N/A
Overview
Our last option on the list is Relevvo. The AI-powered platform’s AI agent scans various public web sources to extract high-precision signals about your target accounts.
Relevvo’s AI agent obtains both static (firmographic and technographic) information and dynamic indicators (job changes, announcements, events) to target the most promising prospects. After obtaining this data, Relevvo’s AI agents generate hyper-personalized email campaigns to effectively engage with your prospects.
Additionally, Relevvo’s AI agent continuously monitors your pipeline metrics to observe your performance. It identifies your strengths and provides suggestions on areas that need improvement. This enables you to refine your strategies and optimize for revenue growth.
Key features
Pricing: Relevvo’s pricing information is unavailable on the platform, but you can contact the sales team for a quote.
Before you select buyer intent software, you should consider some factors to enable you to make the most suitable decision for your business. These factors include:
A buyer intent tool with a user-friendly interface enables sales and marketing teams to access valuable insights easily, as it doesn’t require a significant learning curve. You can easily integrate with your existing sales tech stack and focus on other demanding matters. Besides, an easy-to-use buyer intent tool improves your sales team’s productivity and drives efficiency.
Your buyer intent software should include comprehensive reporting features to help you get clear, actionable data. Select a tool with important indicators such as sales triggers, buyer behavior, engagement levels, and conversions.
A buyer intent software should easily connect with your existing tools and platforms, such as CRM systems, marketing automation tools, and analytics software. This approach ensures that data flows smoothly between systems, allowing teams to access buyer insights without switching between multiple platforms. Besides, integration streamlines workflow and improves collaboration across departments, ensuring you get the most value from the software.
Find a solution that fits your budget while still offering the features you need. Some platforms charge based on the number of users, while others may base their pricing on data volume or specific features.
Look for transparent pricing models that allow you to understand the total cost upfront and consider whether the software offers flexible plans that can scale as your business grows. Also, evaluate if the potential return on investment (ROI) justifies the cost, ensuring that the value gained from the insights outweighs your price.
So here is it — the best 12 buyer intent software you should consider using to identify the most qualified leads for your business.
But if you intend to maximize the full potential of these intent tools, we recommend partnering with ColdIQ. Our sales experts understand every nook and cranny of these intent tools and can leverage them to flood your sales pipeline with qualified opportunities and drive revenue growth. Book a strategy call with us today to get started.
Buyer intent software provides valuable insights that help businesses identify and prioritize potential customers who are likely to make a purchase.
Intent data helps businesses identify their ideal buyers, enabling them to create more relevant and personalized interactions for conversions.
Intent Data is collected through various methods, including online sources (social media activity), offline sources (sales calls and meetings), third-party sources (publicly available data), the technologies used (artificial intelligence and machine learning algorithm) alongside other methods in compliance with data protection regulations and transparency about data usage.
Lemlist and La Growth Machine offer similar features to streamline your sales processes efficiently, but they are slightly different. While Lemlist’s strength relies on extensive database and email warm-up, La Growth Machine is more popular for its data enrichment and multichannel sequences. Dive into this article to learn more about the sales automation platforms.
Sales automation systems can streamline your workflow, flooding your business with vast sales opportunities. Lemlist and Amplemarket offer similar features enabling you to target the right prospects at the right time and ensuring you generate the most returns from your investment.
Both Lemlist and Apollo can streamline your sales processes and enhance your cold email campaigns, but they are slightly different. While Lemlist’s strength relies in personalized outreach, Apollo is more popular for its large user base. Dive into this article to learn more about the two cold email tools.
