Top 12 AI Buyer Intent Software in 2024

Top 12 AI Buyer Intent Software in 2024

As businesses increasingly rely on data-driven decision-making, AI-powered buyer intent software has emerged as a game changer. It enables companies to pinpoint and engage high-potential customers with unprecedented precision. 

With artificial intelligence transforming the sales and marketing landscape, we've compiled 12 AI buyers' intent software, empowering businesses to unlock new revenue streams and drive business growth. Let's get started.

‍

What is Buyer Intent Data?

Buyer intent data refers to insights gained from online behaviors that indicate a prospect's willingness to buy a company’s product or service. It includes actions like website visits, content downloads, and social media interactions that indicate a potential customer's interest in a product or service. 

This data helps sales teams prioritize leads based on their intent, improving the prospecting process and increasing conversion rates. Buyer intent data are divided into two categories: first-party and third-party intent data.

The first-party intent data is collected directly from your audience through their interactions with your brand. This includes behaviors such as website visits, content downloads, email engagement, and social media interactions. With this data, businesses can gain insights into how potential customers engage with their products or services, allowing them to tailor their marketing efforts accordingly.

On the other hand, the third-party intent data is gathered from external sources, providing a more comprehensive view of buyer behavior across the market. This data comes from various platforms that track user activities and identify potential leads who may not be familiar with your brand but are actively seeking solutions associated with it.

‍

Best 12 AI Buyer Intent Software to Use 

Here are the top 12 buyer intent software you can consider for your business in 2024.

1. Clay

Best for:  Getting buying intent signals about specific prospects (individuals or companies).

Rating: 4.9 out of 5 on G2.

Overview

Clay is a buyer intent software that obtains buyer intent signals to improve your prospecting efforts. With over 100 built-in integrations, you can gain comprehensive insights about your target companies and individuals. 

Its “Add Enrichment” not only helps to get your prospect’s demographic data — full name, job title, work email, social media, and more. It also provides key details that enable you to identify sales opportunities within your target companies. 

For instance, let’s say you want to find information about your target companies’ latest funding details, you can use the “Add Enrichment” feature to easily get these details.

You can also access more information such as active job openings, tech stack, reviews, news, and more. These details enable you to segment your lead list effectively, ensuring you target the right company with the right opportunity at the right time. 

In addition to company-specific insights, you can use Clay’s AI agent, Claygent, to search websites and extract necessary information to advance your prospecting efforts. You can perform Google searches to obtain more prospect information or Claygent to carry out specific instructions. 

Overall, Clay remains a vital buyer intent software where you can up-to-date buying intent signals to scale your sales efforts. 

‍

Key Features

• Data Enrichment to gain comprehensive key insights about prospects.
• AI Research Agent (Claygent) to automate web research and gather relevant information quickly and efficiently.
• Personalized copywriting tool for crafting targeted outreach emails based on enriched data.
• CRM Integration for streamlined lead management and campaign execution.

Pricing

Clay offers several pricing plans tailored to different user needs:

• Free Plan for $0/month and includes 100 credits.
• Starter Plan for $149/month and include 2,000 credits.
• Explorer Plan for $349/month and includes 10,000 credits.
• Pro Plan for $800/month and includes 50,000 credits.
• Enterprise Plan for custom pricing based on specific requirements.

‍

2. Humanlinker

Best for: Detecting buying signals to achieve your sales target.

Rating: 4.7 out of 5 on G2.

Overview

Humanlinker is an advanced AI-driven tool designed to obtain the right buying signals for your sales team for effective sales targeting. Thanks to its buying signal detection feature, you can easily get the latest signals about target accounts, ensuring you don’t miss out on potential sales opportunities. 

Whether it's fundraising news, LinkedIn publications, hiring intent, changes in job titles, new event announcements, or the opening of a new office, Humanlinker’s intent signal software equips you with relevant alerts to improve your engagement strategies with potential clients. With valuable insights, you would stay ahead of industry trends, stand out in meetings, and forge better relationships with your prospects. 

Additionally, Humanlinker’s AI sales assistant provides a 360° view of your target account, delivering key insights to help you make informed decisions and create a positive business result. Humanlinker integrates with a few platforms such as HubSpot, Salesforce, Gmail, LinkedIn, and Outlook to streamline your sales workflow and drive productivity among sales teams.

‍

Key features 

• A buyer detection signal that provides relevant alerts about target accounts for effective sales targeting.
• An AI sales assistant that provides a comprehensive overview and delivers key insights about your target accounts for informed decision-making.
• Humanlinker integrates with key tools such as HubSpot, Salesforce, and Gmail to streamline your sales workflow.

Pricing

Humanlinker offers various pricing plans tailored to different user needs:

• Free Plan that provides up to 30 contacts per month, including AI-generated sales copy and lead recommendations.
• Pro Plan starts at $75/month for 200 contacts.
• Team and Enterprise Plans which require a custom quote.

‍

3. Humantic

Best for: Providing deep personalities and buyer insights for improved sales targeting.

Rating: 4.8 out of 5 on G2.

Overview 

Humantic is a buyer intelligence platform for revenue teams designed to provide deep personality and buyer insights at each stage of the buyer’s journey.

Its Personality AI Assistant analyzes multiple personalities to create detailed assessments, allowing sales teams to structure their outreach based on individual preferences and behaviors. Sales professionals can utilize the personality traits of these potential buyers to craft personalized communications that resonate more effectively, ultimately enhancing engagement and increasing conversion rates. This approach aligns sales strategies with buyers' decision-making processes, making interactions more impactful and relevant. 

Humantic’s 360° sales intelligence feature also integrates comprehensive buyer intent data to provide a holistic view of prospects. This feature helps identify potential buying interest among leads from various sources such as online behavior and engagement patterns.

This provides your salespeople with unmatched insights into your buyer's psyche, including what genuinely matters to them, what is hazardous, what they dislike, and what motivates them to say the one thing that matters. Humantic integrates with third-party platforms such as Salesforce and Outreach to streamline your sales workflow. 

‍

Key features 

• Real-Time Engagement Analysis to refine Ideal Customer Profiles and identify buying signals.
• Personality Insight to identify and understand your prospect’s preferences and online behaviors.
• Generative AI Integration to create personalized emails and messages quickly.
• Seamless CRM Integration for streamlined operations.

Pricing 

Humantic offers three pricing plans for its users: 

• Startup plan for $225 per month.
• Growth plan for $950 per month.
• Enterprise plan that requires a custom quote. 

‍

4. Triggr

Best for: Providing buyer-intent data for enhanced prospecting and closing more deals.

Rating: 5.0 out of 5.0 on G2.

Overview 

Next on the list is Triggr. The sales intelligence platform provides real-time buyer intent data for  B2B firms to enhance their prospecting efforts and close more deals. It enhances sales strategies by providing timely notifications about events that open up potential sales opportunities for businesses.

The buyer intent software provides relevant alerts on a wide range of categories such as technology installations, job postings, fundraising announcements, website updates, mergers, growth trends, and more. Once it receives information about these events, Triggr sends notifications to help sales teams identify and engage with potential buyers at critical moments, transforming prospects into motivated leads. 

Also, Triggr enables users to create targeted prospecting lists and integrate these lists seamlessly with CRM systems. This functionality helps sales teams follow up efficiently on prospects and streamline their workflow. 

‍

Key features 

• Automated Reminders to send timely notifications for tasks and deadlines to keep users organized.
• Seamless integrations with CRMs for an efficient follow-up and streamlined sales workflow. 

Pricing 

Triggr's pricing starts at $33 per month for individual users.

‍

5. Signum

Best for: Getting relevant alerts about target individuals and companies. 

Rating: 4.8 out of 5 on G2.

Overview 

Signum analyzes companies’ and individuals’ activities from multiple sources for effective targeting. The AI-driven monitoring platform provides valuable insights about your prospects to enhance engagement and increase conversion success. 

Thanks to the platform’s Alert Tracker, you can receive relevant updates for specific keywords about your prospects. Whether it’s social media updates, events, or new job listings, this feature enables you to connect easily with and ensures you don’t miss out on your most promising prospects, thereby increasing your chances of converting them. 

Additionally, Signum’s Insight Finder scans data from various online sources to provide deep insights about your prospect’s needs. Whether it’s individual, company, or market needs, you can identify their utmost priorities and the latest trends to align your sales and marketing strategies with their goals.

‍

Key features 

• The Alert Tracker provides relevant updates about prospects and keeps you connected with them. 
• The Insight Finder allows you to gain deep insights about target individuals' and companies’ needs.
• The Trend Tracking feature provides access to a comprehensive database of emerging trends.

Pricing 

Signum’s pricing information includes:

• Light plan for $29 per month with 14 days trial.
• Start plan for $49 per month with 14 days trial.
• Business for $159 per month with 14 days trial.
• Enterprise for $249 per month with an expert chat.

‍

6. TrueBase

Best for:  Automating B2B prospecting and enhancing lead generation.

Rating: 5.0 out of 5.0 on G2.

Overview 

Truebase is a buyer intent platform that uses its AI sales agent to identify new prospects for your business. Unlike other sales platforms where you search for your ideal prospects and filter the results, Truebase streamlines your prospecting efforts by allowing you to describe your set objectives. The buyer intent software searches various sources, including company websites, to provide the right profiles for your sales process. 

Additionally, Truebase qualifies leads based on key insights to ensure the right message reaches the right people. The buyer intent platform also streamlines your workflow for a high-converting campaign. You can manage your ideal buyers and run weekly campaigns for an effective outreach. Truebase also connects effortlessly with major CRMs to automate lead data entry, hence increasing sales efficiency. 

‍

Key features 

• Effective prospecting technique to identify the ideal profiles for your business. 
• Lead qualification to identify the right prospects.
• Integration capabilities with CRMs to facilitate smooth workflows and data management. 

Pricing 

Truebase offers a free trial for 14 days to try out the tool. However, its paid versions include: 

• The starter plan for $49.90 per month and provides 100 Lead Automation per week.
• Growth plan for $99.90 per month and provides 250 Lead Automation per week.
• Scale plan for $149.90 per month and provides 500 Leads Automation per week.
• An Enterprise plan that requires a custom quote. 

‍

7. Asgard.AI

Best for: Providing buying signals for personalized campaigns.

Rating: N/A.

Overview 

Another buyer intent software is Asgard.ai. This software leverages buyer intent data to identify companies that would most likely purchase your product. With its sales intent detection feature, you can understand potential buyers' specific situations and pain points, allowing for targeted outreach. 

Plus, its Contact Finder tool identifies and segments relevant contacts based on your ICP to create personalized marketing campaigns. You can also discover the technographic details of other companies to enrich your CRM and enhance your account-based marketing strategies.

Overall, Asgard leverages advanced data analysis techniques to generate actionable insights about your ideal buyers, making it a valuable tool for sales and marketing teams to optimize their outreach and sales efforts.

‍

Key features 

• Its sales intent detection feature allows you to understand your prospect’s pain points. 
• Its contact finder identifies and segments your ideal buyers for a personalized campaign.
• Its company tool stack facilitates CRM enrichment and personalized account-based marketing strategies. 

Pricing

Potential users typically need to contact Asgard.ai directly or request a demo to get an exact quote.

8. Namora AI

Source: Namora.ai

‍

Best for: Providing signals to identify your buyers’ needs.

Rating: N/A.

‍

Overview 

Namora provides access to over 200 AI-powered signals, enabling you to prioritize accounts based on their momentum and events. By analyzing large sets of data, the platform uncovers valuable patterns, helping teams better understand what buyers are looking for. This allows for more meaningful, personalized communication, as sales reps can tailor their outreach to address each prospect's unique needs.

More than just automation, Namora AI brings a human touch to customer interactions by crafting messages that genuinely resonate. The platform takes care of routine, time-consuming tasks, freeing up sales professionals to focus on building real relationships. With real-time insights into buyer intent and potential risks like customer churn, it enables teams to act quickly, turning challenges into opportunities and ensuring long-term success.

‍

Key features 

• AI-powered signals to prioritize accounts based on momentum and events.
• Enhanced Prospecting and Research for better lead generation.
• Personalized Messaging in crafting effective communications for sales.
• Sentiment Analysis identifies churn risks and gauges employee sentiment, enhancing outreach strategies.

Pricing 

Namora AI does not publicly disclose specific pricing details.

‍

9. Noki

‍

Best for: Offering custom signals to power your outbound process.

Rating: N/A on G2.

Overview 

Powered by AI, Noki allows you to find all custom signals to power your outbound process. You can find relevant insights that enable your sales teams to qualify, market, and sell to your ideal buyers. 

To use the AI-powered data enrichment platform, you must first input your target prospects, usually companies, and allow the platform to create signals. It sources its data from public platforms such as company websites, review sites, and more. 

Noki offers three categories of buyer intent data for its users — technology signals, product signals, team signals, and company signals. While the technology signals offer insights into the specific technologies used by prospects, the product signals show indicators of how well a prospect's needs match your product offerings. 

Meanwhile, the team signals offer insights into department-level hiring and workforce to reveal organizational changes and the company signals offer insights into account-level challenges and initiatives, enabling you to understand the broader context of a prospect's needs.

Noki.so creates custom signals tailored to specific requirements, enhancing the ability to identify high-potential prospects and personalize outreach effectively. It also produces hyper-personalized and impactful emails for each lead, ensuring a scalable outreach process that is highly tailored to the individual recipient.

‍

Key features 

• Custom AI signals that offer insights into technology usage, product alignment, and company challenges.
• Comprehensive buyer intent data to provide a deep understanding of your prospects.
• Automated outreach to streamline the outreach process.

Pricing

Noki’s pricing information isn’t available on its website but you can book a demo to get a quote.

‍

10. Intently

Best for: Helping businesses drive sales with precision 

Rating: N/A

Overview 

Intently is an AI-powered search engine that provides intent data to help companies connect with their ideal customers more quickly. Its algorithm analyzes extensive data to provide businesses with various intent data such as website visits, social media engagement, search queries, and more. With these details, businesses can easily engage the right leads with the right messages. 

Intently also provides detailed insights into topics your prospects are actively searching for and the solutions they are seeking. This allows you to address each individual’s needs. Its AI-powered outreach message also creates engaging messages that resonate with your prospect’s needs. With its real-time analytics, it provides complete transparency of campaigns and behavioral insight to ensure they continue to drive marginal gains for the business. 

‍

Key features 

• Intent Signals that provide insights into your prospect’s needs.
• AI-powered messaging tailored to align with the specific needs and interests of prospects.

Pricing 

Intently requires you to contact their sales team for a quote.

‍

11. Groundswell

Best for: Pipeline generation and Lead qualification 

Rating: N/A

‍

Overview 

Groundswell is an AI Copilot primarily built for sales reps to enhance pipeline generation for businesses. The sales platform’s autopilot features an innovative five-step framework that can boost your sales efforts. 

First is the signal monitoring feature that monitors signals for various opportunities autonomously. This ranges from CRM interactions to job transitions, technological shifts to product changes, and more.  

Next, the sales platform checks target profiles to see whether they fit your ICP. Other subsequent steps include identifying leads that are most likely to convert, generating and sending emails through AI, and automating meeting schedules into the sales rep’s calendar.

‍

Key features 

• The AI copilot monitors signals to identify sales opportunities for your business. 
• It checks target profiles generated by these signals to check whether they fit your ICP. 
• It qualifies your most promising prospects and sends AI-generated messages to them. 
• It automatically schedules meetings into the sales rep’s calendar.

Pricing: Groundswell’s pricing information isn’t available on their website, but you can contact the sales team for a quote.

‍

12. Relevvo

Best for: Extracting valuable signals about target accounts. 

Rating: N/A 

Overview 

Our last option on the list is Relevvo. The AI-powered platform’s AI agent scans various public web sources to extract high-precision signals about your target accounts. 

Relevvo’s AI agent obtains both static (firmographic and technographic) information and dynamic indicators (job changes, announcements, events) to target the most promising prospects. After obtaining this data, Relevvo’s AI agents generate hyper-personalized email campaigns to effectively engage with your prospects. 

Additionally, Relevvo’s AI agent continuously monitors your pipeline metrics to observe your performance. It identifies your strengths and provides suggestions on areas that need improvement. This enables you to refine your strategies and optimize for revenue growth. 

‍

Key features 

• Relevvo’s AI agents extract high-precision signals from various web sources such as news sites, job listings, SEC filings, and more. 
• The AI agent generates personalized emails that resonate with your prospects. 
• It monitors your strategy's performance to identify areas of strengths and weaknesses.

Pricing: Relevvo’s pricing information is unavailable on the platform, but you can contact the sales team for a quote. 

‍

What Do You Look for in a Buyer Intent Software? 

Before you select buyer intent software, you should consider some factors to enable you to make the most suitable decision for your business. These factors include: 

Ease of Use

A buyer intent tool with a user-friendly interface enables sales and marketing teams to access valuable insights easily, as it doesn’t require a significant learning curve. You can easily integrate with your existing sales tech stack and focus on other demanding matters. Besides, an easy-to-use buyer intent tool improves your sales team’s productivity and drives efficiency. 

Reporting 

Your buyer intent software should include comprehensive reporting features to help you get clear, actionable data. Select a tool with important indicators such as sales triggers, buyer behavior, engagement levels, and conversions. 

Integrations

A buyer intent software should easily connect with your existing tools and platforms, such as CRM systems, marketing automation tools, and analytics software. This approach ensures that data flows smoothly between systems, allowing teams to access buyer insights without switching between multiple platforms. Besides, integration streamlines workflow and improves collaboration across departments, ensuring you get the most value from the software. 

Pricing

Find a solution that fits your budget while still offering the features you need. Some platforms charge based on the number of users, while others may base their pricing on data volume or specific features. 

Look for transparent pricing models that allow you to understand the total cost upfront and consider whether the software offers flexible plans that can scale as your business grows. Also, evaluate if the potential return on investment (ROI) justifies the cost, ensuring that the value gained from the insights outweighs your price.

‍

Partner with ColdIQ to Obtain Quality High Intent Data for Your Business

So here is it — the best 12 buyer intent software you should consider using to identify the most qualified leads for your business. 

But if you intend to maximize the full potential of these intent tools, we recommend partnering with ColdIQ. Our sales experts understand every nook and cranny of these intent tools and can leverage them to flood your sales pipeline with qualified opportunities and drive revenue growth. Book a strategy call with us today to get started. 

‍

FAQs

What’s a Buyer Intent Software? 

Buyer intent software provides valuable insights that help businesses identify and prioritize potential customers who are likely to make a purchase. 

Why is Buyer Intent Data Important?

Intent data helps businesses identify their ideal buyers, enabling them to create more relevant and personalized interactions for conversions.

How is Intent Data Collected?

Intent Data is collected through various methods, including online sources (social media activity), offline sources (sales calls and meetings), third-party sources (publicly available data), the technologies used (artificial intelligence and machine learning algorithm) alongside other methods in compliance with data protection regulations and transparency about data usage.

‍