The GTM Workflow That Booked 1,500+ Meetings in 2026

The GTM Workflow That Booked 1,500+ Meetings in 2026

This workflow helped us reach close to $7,000,000 ARR, grow to 34+ team members, and help clients close six-figure deals within 90 days of working with us.

Most companies treat content, ads, and outbound as separate motions. We treat them as one system.

Each channel feeds the others:

1. Content builds trust.
2. Ads amplify what’s already working.
3. Intent signals tell us who’s ready.
4. Outbound converts warm attention into booked calls.

Below is the complete breakdown of how we’re running this system today ↓

1. LinkedIn Content at Scale

Our team published over 1,400 LinkedIn posts this year.

The goal is not just visibility. It’s building familiarity with prospects before the first email ever lands. When someone sees your name repeatedly in their feed, you are no longer a stranger when you reach out. You are someone they have been passively learning from.

We aim for both depth and quantity. Every post ties back to prospect pain points. We study what’s working for others in our space and reverse engineer the hooks, visuals, and formats that drive engagement.

Taplio handles content inspiration and scheduling. The platform surfaces high-performing posts in our niche so we are never starting from scratch. Scripe supports ideation and planning, keeping our publishing calendar full without burning out the team.

Formatting issues can hurt reach and readability on LinkedIn.

Preview how your LinkedIn post will look before publishing using our LinkedIn Post Previewer:

LinkedIn Post Previewer

2. Thought Leader Ads for Amplification

We spent $50,000 promoting high-performing posts via Thought Leader LinkedIn Ads.

This generated roughly 2 million additional impressions at an average $37 CPM. We did not boost everything. We only promoted posts that had already generated meetings organically.

The logic is simple. If a post converted cold followers into booked calls, it will convert cold prospects too.

We reviewed which personas booked meetings from these publications and then targeted those exact job titles and company profiles with paid amplification.

Thought Leader Ads work because they appear as sponsored posts from a real person rather than a company page. Prospects engage with them the same way they engage with organic content.

LinkedIn Campaign Manager handles execution and targeting. We build custom audiences based on profiles that converted organically, then scale what is already proven.

Once you know who your best customers are, the next step is finding more like them.

Find companies similar to your target accounts using our Lookalike Finder:

Lookalike Finder Tool

3. Intent Signal Capture

We segmented qualified site visitors, post-engagers, and followers who had not scheduled calls with us yet.

Most visitors never fill out forms. Most followers never DM. But their behavior still signals intent. Visiting a pricing page, engaging with multiple posts, or following after seeing an ad all indicate attention.

We capture these signals across two surfaces.

On our website, Instantly.ai, Midbound, and Common Room deanonymize anonymous visitors. When someone from a target account browses our site, we know about it even if they do not convert.

On LinkedIn, Teamfluence monitors social interactions across the team’s posts. When a prospect likes, comments, or shares, they are flagged for follow-up.

Timing matters as much as targeting in outbound.

Identify high-intent B2B companies actively researching solutions using our Intent Signals tool:

Intent Signals Tracker

4. Lead Routing to Clay

Every qualified lead flows into Clay automatically.

Clay acts as our central data operations hub. Instead of managing leads across disconnected tools, everything routes to one place where we enrich, score, and segment at scale.

This centralization eliminates manual work. The moment someone shows intent, they enter our system and start moving through the pipeline.

5. AI-Powered Scoring and Segmentation

We score and segment leads at scale using AI.

Not every lead deserves the same treatment. Someone who visited our pricing page, engaged with three posts, and matches our ICP should get immediate attention. Someone who visited once can wait.

Claygent, Clay’s AI agent, researches inbound leads automatically. It pulls company information, recent news, technology stack data, and other signals that help us understand fit and timing.

OpenAI inside Clay segments leads into three tiers.

Tier 1 leads enter high-touch sequences with personalized outreach.
Tier 2 leads receive semi-personalized campaigns.
Tier 3 leads enter nurture tracks until stronger signals appear.

Each tier routes into separate GTM campaigns with messaging calibrated to conversion likelihood.

6. Waterfall Enrichment

We enrich emails and phone numbers for every qualified prospect.

No single data provider has complete coverage. Running a waterfall across multiple providers maximizes accuracy.

For emails, we use Wiza, Prospeo.io, and LeadMagic. When one provider comes up empty, the next one takes over.

For phone numbers, FullEnrich handles mobile discovery. Direct dials dramatically increase connection rates compared to company switchboards.

All enrichment runs inside Clay. We never manually check providers. The system orchestrates everything automatically.

When outreach depends on reaching the right inbox, accuracy matters.

Find a work email address for free using our Email Finder:

Email Finder Tool

If you need a faster way to reach prospects directly, you can find a prospect’s mobile phone number for free using our Phone Finder:

Phone Finder Tool

7. Multi-Channel Re-Engagement

We re-engaged leads across multiple channels based on their scoring tier.

The goal is not volume. It is relevance.

Every touchpoint references something the prospect did: content they engaged with, pages they visited, or signals they showed. This turns cold outreach into warm follow-up.

lemlist powers our omnichannel sequences across email and LinkedIn. Prospects receive messages on the channels they are most likely to respond to.

Instantly.ai handles high-volume email delivery with strong deliverability infrastructure.

Small wording changes can significantly impact replies.

8.Results

This is what this system generated for us:

-1,500+ meetings booked in 2025
-Close to $7,000,000 ARR
-34+ full-time team members
-Clients closing six-figure deals within 90 days

No single channel produced these results alone. The system worked because each component reinforced the others.

A clear go-to-market plan removes a lot of guesswork.

You can generate a B2B go-to-market strategy tailored to your business using our GTM Reports tool and see what channels make sense to sync for your business:

GTM Report Tool

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