Unsurprisingly, established solutions such as LinkedIn Sales Navigator, Salesloft & Outreach were top of the list. But I also discovered some hidden gems.
A few months ago, I started asking Outbound professionals about their favourite sales tools. They were usually SDR, Outbound & Sales profiles with over 2 years of experience. Many of these work for large established solutions while some are running their own agencies.
Out of 2774 people, ~1/3 replied with their toolstacks. Here is the complete ranking with every mentioned tool:
If you like comparing tools, we curated 2 detailed lists:
Given the interesting insights I've gotten from this survey - I decided to continue to run it. This means that this list will be continually updated to accommodate new tool recommendations.
Data enrichment refines raw data with more detailed, accurate information for an effective and targeted outreach. Learn more about how to use data enrichment to boost your B2B sales efforts in 2025.
Common Room and Unify are signals-based platforms that offer high-intent signals to find relevant leads and boost your sales efforts. Learn more about the two platforms in this comparison guide.
Clay and FullEnrich are two popular data enrichment services revolutionizing the sales industry. With similar features and slight differences, selecting one that suits your business is challenging. Learn more about the two platforms to make an informed decision.
