Instantly vs Smartlead: Which Cold Email Outreach Platform is Better? [2025]

When it comes to cold email outreach platforms, two popular software are renowned in the landscape: Instantly and Smartlead. 

Both platforms offer lead management features, personalize cold emails, and send them at scale to your ideal buyers. They also offer email warmup and deliverability features to ensure your cold emails are delivered to the prospect’s inbox, not the spam folder. 

But how do you choose between them? Let’s figure it out. 

Instantly vs Smartlead: A Quick Glance

Here is the gist: 

• Instantly is better if you want to access a lead database, personalize your email campaigns, manage multiple email accounts, and ensure email deliverability. 
• Smartlead is a great choice if you want to personalize cold emails, reach out to prospects via multiple channels, and ensure email deliverability. 

Here is a quick comparison table for Instantly vs. Smartlead, but keep reading to discover the differences and similarities between the two cold outreach platforms. 

What’s Instantly? 

Instantly is a cold emailing solution designed to scale your cold email outreach efforts. It’s perfect for sales teams, marketers, lead generation agencies, or businesses that want to enhance their overall email campaigns.  

Thanks to its vast lead database of 280 million contacts, you can easily find and connect with your ideal buyers, making it an ideal choice for anyone seeking to boost their lead generation efforts. Additionally, the cold email platform allows you to create personalized email campaigns and manage multiple email accounts easily. With advanced features such as email warm-up and deliverability, Instantly protects your cold emails from spam filters and ensures it reaches your prospect’s inbox.

What’s Smartlead? 

‍Smartlead is a cold email outreach platform that enables businesses of all sizes to scale their outreach efforts efficiently. It’s ideal for sales and marketing teams, lead generation agencies, or anyone seeking to enhance their cold email campaigns. With advanced features such as unlimited mailboxes, sales teams can manage multiple email accounts when sending cold emails and protect their sender's reputation. 

Additionally, the platform’s automated email warmup infrastructure ensures your cold emails get delivered to your prospect’s inbox. You can also use the outreach tool’s user-friendly unibox to streamline all your sales processes from a single place. This approach will not only streamline your email outreach campaigns but also boost your entire lead-generation process. 

Instantly vs Smartlead: Core Features Compared

Instantly and Smartlead share similar features to improve your sales process. These features include:

• Lead Database
• AI Personalization
• Outreach
• Email Warmup and Deliverability
• Integrations

Lead Database

Any cold outreach campaign begins with a lead database that enables you to identify and connect with your ideal buyers. Instantly and Smartlead have features that enable you to manage your leads efficiently, but each with its unique strengths. 

‍Instantly

Instantly offers an extensive lead database of over 280 million contacts to enhance your prospecting efforts. With just a few clicks, you can identify and find relevant leads that fit your ideal customer profile (ICP). 

With the platform’s advanced filters, you can narrow the search results based on specific criteria such as job titles, industry, company size, revenue, technologies, and more. This allows you to create a targeted lead list as you will connect with decision-makers who can boost your sales efforts. 

Instantly’s user-friendly interface is intuitive, especially for non-sales professionals, who want to navigate the platform and generate leads effortlessly.  Coupled with its AI-powered workflow, you can fill your sales pipeline with the most qualified leads and enhance your cold campaigns. 

‍Smartlead

Unlike Instantly, Smartlead doesn’t have a B2B lead database where you can find your ideal buyers. However, the cold outreach platform offers a lead management feature where you can manage your entire leads without a hitch. 

You can upload a CSV file containing your target audience and modify it to your preferences. This allows you to segment your lead list and target your ideal prospects efficiently. 

AI Personalization

A personalized email resonates with your audience and prompts them to respond to your email. But what do Instantly and Smartlead offer here? 

Instantly

Instantly’s AI-powered insights work great to refine your emails and make them more compelling. They can generate insights about companies and help craft personalized messages based on the company’s descriptions, pain points, and competitors. 

With its advanced feature, you can customize various elements of your cold email, including your prospect’s first name, last name, email account, and more. 

Smartlead

Smartlead also offers strong personalization features that add personalized touches to your cold emails. Thanks to its dynamic content insertion, you can customize unlimited fields— full name, company name, job title, and more — for each lead in your email, tailoring the content to resonate with your prospects. 

The cold email software also features some cold email templates that you can customize to boost your outreach efforts. If you want something different, the platform integrates with ChatGPT4 to personalize messages that suit your audience.  

Multichannel Outreach

Now that you have created your personalized messages, the next step is to create cold sequences and follow up on your prospects. Instantly and Smartlead offer features to boost your cold email outreach efforts. 

Instantly

Instantly doesn’t offer a multichannel outreach feature to reach your prospects on their preferred channel. But its cold email outreach feature allows you to set up detailed sequences easily to reach your prospects. With personalized emails and automated follow-ups, you can use the platform’s campaign sequence editor to guide your prospects throughout the entire campaign. Plus, the platform’s unlimited email accounts allow you to reach multiple prospects at once without damaging your sender's reputation. 

Smartlead

Smartlead’s core feature lies in its ability to reach prospects through multiple channels. One of its prominent channels is email campaigns where you can create email sequences based on specific triggers and personalize follow-up emails based on the responses you get. 

You can also engage in social messaging with platforms like Twitter, SMS, and WhatsApp. This approach allows you to reach your prospects on their preferred channel and create a personalized experience that resonates with them. 

Email Warmup and Deliverability

Email warmup and deliverability ensure that your cold emails reach your prospect’s inbox, not the spam folder. But which solution provides a better option?

Instantly

Instantly provides an email deliverability network to keep your cold emails out of spam folders and improve the sending reputation of your email accounts. The deliverability system works by gradually increasing the volume of emails sent from your accounts while making sure your emails are getting opened and replies. This approach makes the sending process look organic and protects your sender's reputation. 

Besides, the cold email software provides sales teams with unlimited mailboxes to enhance their outreach campaigns. This safe approach of managing multiple email accounts doesn’t only ensure your cold emails reach the prospect’s inbox but also prevents it from getting blacklisted by the email service provider. 

Additionally, Instantly’s deliverability dashboard allows you to gain insights into your deliverability score. It provides details such as the warmup details, the number of emails that end up in your prospect’s inbox, and other relevant deliverability information. 

‍Smartlead

Similar to Instantly, Smartlead offers an AI email warmup feature that enables your cold emails to avoid the spam folder. As an automated process, this platform implements a slow ramp-up strategy that gradually increases the email account’s outgoing volume to increase the sender's reputation. 

It emulates human-like sending behavior, incorporates custom identifier tags, and maintains AI conversations to build trust among email service providers and further increase the chances of hitting your prospect’s inbox. 

Integrations

Smartlead and Instantly integrate with various third-party platforms to streamline your workflow and improve productivity. However, it is essential to note that Instantly integrates with a limited set of tools such as Google Calendar, Slack, Zapier, and more. 

On the other hand, Smartlead integrates with more platforms including CRMS, emailing platforms, and communication channels. Some common integrations include Gmail, Slack, HubSpot, Zapier, Zoho Mail, and Outlook. 

How Much Does Instantly Cost? 

Unlike many cold outreach tools, Instantly doesn’t offer a free plan to explore some of its features and understand its capabilities. However, you can book a demo and speak with one of their consultants. 

Nonetheless, the platform’s paid plans cater to the needs of businesses of all sizes, allowing them to access more features and harness their potential to the fullest. These paid plans include: 

• Growth plan for $30 per month. It offers unlimited email accounts, unlimited email warmup, 1000 uploaded contacts, 5000 emails monthly, and chat support. 
• Hypergrowth plan for $77.6 per month. It offers unlimited email accounts, unlimited email warmup, 25,000 uploaded contacts, 100,000 emails monthly, and premium live support. 
• Lightspeed plan for $286.3 per month. It offers everything in the Hyper Growth plan plus 500,000 emails monthly, and 100,000 uploaded contacts. 
• Enterprise plan which requires a custom quote. It offers exclusive features such as a dedicated account manager, a shared Slack channel, and a private deliverability network. 

How Much Does Smartlead Cost? 

On the other hand, Smartlead offers a free plan that lasts for 14 days. Its paid plans for cold outreach include: 

• Basic plan for $39 per month. It offers 2,000 active leads, 6000 emails monthly, unlimited email accounts, unlimited email warmup, dynamic IP addresses, centralized master inbox, dynamic sequences, detailed analytics, and 24/7 customer support. 
• Pro plan for $94 per month. It offers 30,000 active leads, 150,000 emails monthly, unlimited email warmup, unlimited email accounts, dynamic IP addresses, centralized master inbox, dynamic sequences, ChatGPT4, email guide assistance, detailed analytics, webhooks and integrations, API access, and more. 
• Custom plan for $174 per month. It offers up to 12M lead credits, dynamic sequences, custom CRM, unlimited email warmup, unlimited email accounts, and more. 

Instantly vs. Smartlead: Pros and Cons

Now that you have the idea behind Instantly and Smartleads features, let’s examine the pros and cons of both cold email outreach platforms. We checked out some top review sites like G2 and Capterra to determine the platforms’ pros and cons.

Instantly Pros and Cons

Instantly stands out for its user-friendly interface, vast lead database, unlimited sending accounts, and email deliverability. However, its lack of a multichannel outreach feature, direct native integrations, and pricing remain major drawbacks. 

Instantly Pros

• Ease of Use: Instantly offers an intuitive interface that is easy to navigate, enabling users to launch their cold email campaigns effortlessly. With a few clicks, you can perform various activities on the cold email platform, whether it’s lead generation, email personalization, or warmup. 

• Extensive Lead Database: Instantly offers a vast B2B contact database to help you find your ideal buyers. This database provides detailed information about key decision-makers, enabling you to connnect with them and advance your sales efforts. 

• Unlimited Sending Accounts: Instantly offers multiple email accounts to gradually send a high volume of emails. This approach keeps your cold emails out of the spam folder and prevents your email account from getting blacklisted. 

• Customer Support: Reviewers on G2 boast of the platform’s excellent customer support that answers queries and addresses issues promptly. 

‍Instantly Cons

• Lack of Multichannel Outreach: Instantly restricts users from reaching prospects via multiple channels such as cold calls, SMS, or LinkedIn. You can only reach out to your prospects via cold email campaigns.

• Pricing: Many G2 users complain about the platform’s pricing structure when compared to other cold email platforms in the industry. It's a bit expensive for smaller teams and startups. 

• Lack of Direct Integrations: Instantly doesn’t integrate with major software and third-party platforms including CRMs. Users may need to seek an alternative to streamline their workflow. 

Smartlead Pros and Cons

Smartlead is renowned for its intuitive interface, deliverability features, unlimited email accounts, and multichannel sequences. However, it faces criticism for its poor customer support and some technical glitches.

Smartlead Pros

• User-friendly Interface: Smartlead’s dashboard features a design that is easy to use and navigate, enabling users to launch their outreach campaign efficiently.

• Unlimited Email Accounts: Users can add unlimited sending email accounts to the platform, allowing high-volume email sending without compromising on deliverability. 

• Deliverability features: Smartlead’s email warmup features ensure your cold emails reach your prospect’s inbox, thus promoting deliverability. 

• Multichannel Outreach: Unlike Instantly, Smartlead doesn’t restrict users’ outreach efforts to only cold email campaigns. Users can reach their prospects on various channels such as SMS, Twitter, LinkedIn, and WhatsApp.

‍Smartlead Cons

• Lack of B2B Lead Database: Smartlead doesn’t feature a B2B lead database. You can only upload your lead list via a CSV file. This makes it challenging for users who need detailed information to find and reach their ideal buyers. 

• Inbox management: Some users find it a bit difficult to manage their inbox efficiently. They cannot mass-select their preferred inbox but have to do it one by one.
  
  
• Poor Customer Support: Some users on G2 complain that the support team takes a long time to respond to their queries. 

Instantly vs Smartlead: Conclusion and Recommendations

Selecting the right cold email outreach platform is vital for sending personalized email messages to generate leads, build relationships, and increase conversions. Instantly excels with its user-friendly interface, vast B2B lead database, and email deliverability features, making it a top choice for sales teams or businesses that need to improve email outreach campaigns. 

Conversely, Smartlead shines for its ease of use and multichannel outreach campaign, making it ideal for businesses that need to scale their cold outreach efforts beyond email campaigns. Plus, its direct integrations with more third-party platforms including CRMs enhance its functionality. The ultimate decision depends on your needs and business goals.

Although Instantly and Smartlead have their merits, seeking a versatile alternative option can be your ideal solution. At ColdIQ, our sales team utilizes modern AI technologies to fill your sales pipeline with the most qualified opportunities to increase your business's revenue. We implement unique outreach strategies to build relationships and get the most returns out of your business. Book a strategy call with us today. 

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