Apollo: The only tool needed in your prospecting stack

Apollo: The only tool needed in your prospecting stack

Apollo is a Sales Intelligence and Sales Engagement platform. This means that the software allows you to generate contact data (i.e: find contact information of your target audience) and reach out to them at scale (i.e: automate your prospecting).

If you want to invest in a tool that does everything, look no further. For $99/month, Apollo is all you need.

WHAT IS APOLLO?

As described above, Apollo is a Sales Intelligence and Sales Engagement platform.

• Sales intelligence is gathering and analyzing data about potential customers, markets, and competitors to identify new sales opportunities and improve sales strategies. It involves collecting and analyzing data from various sources, such as market research, customer feedback, and industry trends. Apollo curates these sources of information on your behalf, meaning you can search their database directly to find the information you’re looking for.
• Sales engagement is actively engaging with potential customers to generate interest in a product or service, build relationships, and ultimately drive sales. This can include prospecting, lead generation, qualification, and nurturing. As you guessed, Apollo has a built-in feature that allows you to automate your sales engagement activities.

The fact that Apollo combines intelligence and Engagement makes it a complete prospecting solution. The most significant aspects of prospecting are data collection (who and how will you contact your target audience) and outreach activities (actually reaching out to people). 

Possessing features allowing you to gather data and contact prospects makes using other tools unnecessary.

WEBSITE: https://apollo.io

PRICING

Apollo has a free plan that allows you to find 50 email addresses. They have paid plans for $49/mo and $99/mo, respectively. I recommend that $99/mo plan that allows you to find 10k email addresses per month.

MAIN FEATURES

Features are dependent on the plan you pick. The $99/mo version offers a large number of features. Among which, you have: 

• Automated sequence
• Advanced targeting options
• Automated email sending
• Tracking of email replies and meetings
• Integration with HubSpot and Salesforce (data pull only)
• Integration with Outreach and SalesLoft
• Ability to export data in CSV format
• Integration with Zapier
• Access to API
• Option for A/B testing

RATINGS

G2: 4.8/5 (3722 reviews)

Capterra: 4.6/5 (272 reviews)

ALTERNATIVES

Apollo is a top choice if you're seeking a comprehensive prospecting solution. 

There are other options worth considering depending on your prospecting needs. For Sales Intelligence solutions, you should check out the following:

• Uplead
• TheCompaniesAPI
• LinkedIn Sales Navigator
• Ocean.io 

For Sales Engagement solutions, you should check out the following:

• Smartlead
• Instantly

DISCOVER MORE TOOLS

Are you in search of additional sales prospecting tools? Look no further than our software section at coldiq.com/tools, where you will find a selection of over 200 highly rated tools across numerous categories. From finding new leads to nurturing existing connections and automating your outreach efforts, we have a tool to suit your needs. Don't miss out on the opportunity to enhance your sales strategy – click here to discover the perfect tool!

CONCLUSION

In conclusion, Apollo is a powerful sales intelligence and engagement platform that can help businesses and professionals streamline their prospecting efforts and drive sales. With a wide range of features, including advanced targeting, automated sequences, email tracking, and integrations with popular CRMs and sales tools, Apollo is a complete solution for generating and engaging leads. The software has received high ratings from users on G2 and Capterra, and offers a 14-day free trial for users to test out its capabilities. Apollo is worth considering if you're looking for a comprehensive tool to help you generate leads and close deals.